Contents
Introduction: The Great Uncertainty
Be Agile—You Can’t Stand Still
Relentless Progress is the Key
Chapter 2: The Truth, Nothing But the Truth
Chapter 3: Problems and the Healing Process
Encourage Your People to Step Up
Chapter 4: Control and Uncertainty
Worry About What You Can Control
Two Aspects of A Leader’s Job: Controllable Results and Uncertainty
Black and White: Making Decisions Easy
Do Your Best, Get Input, and Remember—It’s Just a Number!
Chapter 5: Exercise Your Intuition
Intuition and Customer Relations
When You Trust Your Intuition, Opportunities Follow
Regular Practice Will Strengthen Your Intuition
Part 2: Leading Your Organization
Chapter 6: Be Really Good at the Basics
Core Values of the Leadership Team
Chapter 7: The Value of a Value Proposition
Creating Your Value Proposition
Communicating Your Value Proposition
Nurturing Your Value Proposition
Be Available to Everyone: Associates, Customers, Suppliers, and the Public
How Else Can You Lead in Difficult Times?
Chapter 9: Motivate and Inspire
The Value of People in Uncertain Times
An Infrastructure for Motivating Our People
Chapter 10: Leverage Your Assets
Businesses are More Efficient Because They Have to Be to Survive
Chapter 12: Create Buzz (But Manage Crisis)
In Today’s Noisy World, Buzz is Critical
Rumors Start Fast (and Bad News Spreads Faster)
You are Best at Delivering Your Message
Know When to Hit the Gas, and When to Slow Down
With Uncertain Times Come Great Opportunities
Bring in Incremental Resources to Build Momentum
Chapter 14: Practice Incremental Evolution
Study Industries Outside Your Own