Contents

THE DO-NOT-SKIP-THIS INTRODUCTION

   Can One Great Presentation Change Everything for Your Business? Make You Rich? Influential? Powerful? by Dan Kennedy

SECTION I

PUTTING TOGETHER YOUR MOST POWERFUL PRESENTATION

CHAPTER 1

   Will You Be an Amateur or a Pro? by Dan Kennedy

CHAPTER 2

   How To Be Fearless as a Presenter by Dustin Mathews

CHAPTER 3

   Knowledge of Your Audience Is Power by Dan Kennedy

CHAPTER 4

   What IS a Presentation? by Dan Kennedy

CHAPTER 5

   The Speakers’ Formula by Dave VanHoose

       1: Grab Attention

       2: Build Rapport

       3: Gain Credibility

       4: Target Problems

       5: Deliver Solution

       6: Set Expectations

       7: Social Proof

       8: Show Benefits

       9: Irresistible Offer

       10: No-Risk Guarantee

       11: Give Deadline

       12: Call to Action

CHAPTER 6

   Irresistible Offer Architecture® by Dustin Mathews

       Triangle 1: Hot Buttons

       Triangle 2: Added Value

       Triangle 3: Reassurance

CHAPTER 7

   The Structure of Promises by Dan Kennedy

       Four Ways to Structure a Great Promise

CHAPTER 8

   Presentainer® Secrets of Mass Persuasion by Dave VanHoose

       1: Leading and Ending

       2: The Yes State

       3: The Seven-Minute Rule

       4: Dynamism

CHAPTER 9

   Demonstration in Presentations by Dan Kennedy

CHAPTER 10

   Someone To Speak and Present To by Dustin Mathews

CHAPTER 11

   No Two Audiences Are Created Equal by Dan Kennedy

SECTION II

PRESENTATIONS AND ONLINE MEDIA

CHAPTER 12

   The Power of Webinars and Online Media

      How to Speak While You Sleep by Dustin Mathews

       1: Traffic

       2: Registration

       3: Build Excitement

       4: The Presentation

       5: Follow Up . . . Like Crazy!

       6: Stick and Overdeliver

CHAPTER 13

   It’s TV by Dan Kennedy

CHAPTER 14

   StealthSeminar: Automate Your Presentations and Profits by Special Guest Expert Geoff Ronning

       What Is StealthSeminar?

       Why StealthSeminar?

       What Does a StealthSeminar Webinar Look Like?

       Is Using StealthSeminar Ethical?

       Automated Webinars versus Live Webinars

       Types of StealthSeminar Events

SECTION III

FOLLOW-UP TO PRESENTATIONS

CHAPTER 15

   Turning Leftovers into Rich Meals by Dan Kennedy

CHAPTER 16

   The Post-Presentation Conversation by Dustin Mathews

CHAPTER 17

   The Best Story Wins—or Does It? by Dan Kennedy

CHAPTER 18

   How to Fuel a Business with Effective Presentations: Case History by Mike Crow

       $52+ Million Businesses with the Same Fuel

       Why Don’t You Already Have a Great Circle of Connectors Bringing You all the New Customers You Can Handle?

       Stop Networking Start Connecting, with Connectors

       How to Get Positive Results with Audiences of Connectors

   About the Authors

       Other Books By Dan Kennedy

   Index

   Free Gift Offer