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A
Alfonso & Christian
AnnuityCheck
appreciation events
Apts, David
architecture for presentations
Architecture of Persuasion, The (Masterson)
attention, grabbing
attention span
audience knowledge
audience mindset
audience pain
audience reactions
audience targeting
authority
automated follow-up
automated webinars
benefits of
definition of
direct-sale webinars
ethics and
financial industry webinars
live webinars vs.
StealthSeminar webinar prosperity segmentation
strategy session webinars
B
benefits of the benefits
bigger reasons
Bleier, Rocky
bonuses
boot camps
buying ability
buying now
buying willingness
C
calls to action
campaigns, follow-up
can they buy
Carnegie, Andrew
celebrity hosts
chat boxes
Clients on Demand
competence
competitive advantage
components of presentations
confidence
connecting vs. networking
connector groups, presenting to
connectors
contact information, capturing
conversion
credibility
Crow, Mike
customer appreciation events
D
deadlines
definition of presentations
delivery
demonstrations
direct hits
direct-sale webinars
discipline
discounts
Dynamic Selling (Tralins)
dynamism
E
effective presentation formula
effective presentation results. See also success with presentations
events, free vs. paid
events, live. See live events
Evert, Chris
excitement, building
excitement-building videos
expectations, setting
F
fear, overcoming
fear of public speaking
financial considerations
financial industry webinars
following up
follow-up questions
formula for effective presentations
framing audience reactions
free vs. paid events
G
Geier, Jay
groups vs. individuals, selling to
guarantees
Guthy-Renker corporation
H
Helmut, Christian
Hill, Napoleon
home shopping TV presentations
hot buttons
Hot List pages
Hutchinson, Steve
I
implied promises
individuals vs. groups, selling to
infomercials. See also demonstrations; TV presentations
Infusionsoft
Irresistible Offer Architecture
added value
blueprint for
hot buttons
reassurance
irresistible offers
K
Kennedy, Dan
L
lead lists
leading and ending
Lee, Travis
letters, follow-up
leveraging presentations
live events
benefits of holding
choosing dates for
free vs. paid events
optimal times of day for
planning
targeting audiences for
types of
live vs. automated webinars
local events, planning
M
Magic Question List
Magnetic Marketing System
Marie, Rose
marketing assets
mass persuasion
Mathews, Dustin
maximum-effectiveness presentations
McFarland, Packy
mindset, pre-existing
N
national-level events
networking vs. connecting
networks
no-risk guarantees
now-or-never discounts
O
offers. See also Irresistible Offer Architecture
one-to-many selling
online presentations. See also automated webinars; demonstrations
online testimonials
onsite workplace presentations
opt-in pages
outcomes, desired
over delivering
overcoming fear
P
paid vs. free events
pain, targeting
performance of presentations
perpetual contrast
persuasion, mass
phone conversations, follow-up
planning live events
post-presentation phone conversations
Powter, Susan
pre-existing conditions
pre-framing audience reactions
Presentainers
presentations, definition of
presentations formula
preview seminars
price-value equations
primary promises
promises
framing as questions
grabbing attention with
irresistible offers and
primary vs. secondary
stacked
stated vs. implied
structuring
prospects selling themselves
purpose of presentations
Q
questions
follow-up
for gaining audience knowledge
promises framed as
R
rapport building
reactions, controlling
reassurance
referral sources
referrals
registration for webinars
relationship building
results from effective presentations
Robert Kiyosaki
Rohn, Jim
Ronning, Geoff
Ruffino, Russell
S
Scheduling Institute
Schwarzkopf, Norman
seat deposits
secondary promises
seminars
seven-minute rule. See also attention span
should they buy
signature presentations
Six-Foot Rule
social proof
solutions, delivering
split testing
stacked promises
stadium presentations
stated promises
StealthSeminar
StealthSeminar events
Stop the Insanity! (infomercial)
stories
strategy session webinars
success with presentations. See also effective presentation results
T
targeting audiences
teaching vs. delivering solutions
telephone follow-up
testimonials
Think and Grow Rich (Hill)
3DMailResults
time-limited discounts
traffic generation
transparency
Trantham, Christa
triggers
Trump, Donald
Trump rallies
trust
TV presentations. See also infomercials
U
urgency, creating
V
value, added
value, building
VanHoose, Dave
venues for presentations
video presentations. See also TV presentations; webinars
video sales letters (VSL)
video testimonials
videos, excitement-building
visibility
VSLs (video sales letters)
W
webcasts
Webinar Formula
webinar prosperity segmentation
webinars
webinars, automated. See automated webinars
willingness to buy
willingness to buy now
Y
yes state