Section 4
Strategy
“There’s not a single business model . . .
There are really a lot of opportunities and a lot of options and we just have to discover all of them.”
Tim O’Reilly, CEO, O’Reilly
Chapter Contents
Business Model Perspective on Blue Ocean Strategy
Managing Multiple Business Models
In previous sections we taught you a language for describing, discussing, and designing business models, described business model patterns, and explained techniques that facilitate the design and invention of new business models. This next section is about re-interpreting strategy through the lens of the Business Model Canvas. This will help you constructively question established business models and strategically examine the environment in which your own business model functions.
The following pages explore four strategic areas: the Business Model Environment, Evaluating Business Models, a Business Model Perspective on Blue Ocean Strategies, and how to Manage Multiple Business Models within an enterprise.