It Worked for Me

Contents

Author’s Note

PART I: THE RULES

1 My Thirteen Rules

PART II: KNOW YOURSELF, BE YOURSELF

2 Always Do Your Best, Someone Is Watching

3 The Street Sweeper

4 Busy Bastards

5 Kindness Works

6 I’m All Caught Up

7 Where on the Battlefield?

8 Spheres and Pyramids

9 Potential, Not Just Performance

PART III: TAKE CARE OF THE TROOPS

10 Trust Your People

11 Mutual Respect

12 We’re Mammals

13 Never Walk Past a Mistake

14 The Guys in the Field Are Right and the Staff Is Wrong

15 It Takes All Kinds

PART IV: FAST TIMES IN THE DIGITAL WORLD

17 Tell Me What You Know

18 Tell Me Early

19 Beware First Reports

20 Five Audiences

PART V: GETTING TO 150 PERCENT

21 What I Tell My New Aides

22 One Team, One Fight

23 Compete to Win

24 Swagger Sticks

25 They’ll Bitch About the Brand

26 After Thirty Days, You Own the Sheets

27 Mirror, Mirror, on the Wall

30 The Indispensable Person

31 Time to Get off the Train

PART VI: REFLECTIONS

33 The Powell Doctrine

34 The Pottery Barn Rule

35 February 5, 2003: The United Nations

36 Parsley Island

37 Pizza and Milk

39 Speaking Is My Business

42 Best and Worst

44 The Gift of a Good Start

Afterword: It’s All About People

Acknowledgments

About the Author

Also by Colin Powell

About the Publisher