Index

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ACA. See Angel Capital Association

accelerators

accounting tools

acquisitions. See also mergers and acquisitions

propensity for

rules

seller’s remorse and

unavoidable

Active Collab

ADP

Advanced Medical Devices

advertising. See also pay-per-click advertising

after growth-inflection point

marketing creativity and

search-engine keyword

spending

advice

affiliate model

affordable loss

agile development method

Aiken, Wes

Airbnb

Alcon Labs

Allen, Paul

Allen & Company

Allis, Ryan

equity ownership concerns and

growth capital and

tinkering stage and

Amazon

Amoruso, Sophia

Amp’d Mobile

Andreessen Horowitz

Angel Capital Association (ACA)

angel groups

angel investors

annual revenue run rate

Apple

ArsDigita

Asana

AT&T Wireless

Auto Nation, Inc.

B2B lead generation sales model

B2B model. See business-to-business model

B2C model

BackJoy

Bardin, Noam

Barr, Tony

Barrie, J. M.

Basecamp

Bates, Edward

Batten, Frank, Jr.

Baumeister, Roy

Beggs, Carolyn

Behind the Cloud (Benioff)

Bell, George

Benioff, Marc

best practices

Betamax

Bettencourt, Lance

Bezos, Jeff

bias

blade years

angel investors and

multitasking during

planning for

Blank, Steve

Blockbuster Video

Bloomberg

Bloomberg Terminal

Blumenthal, Neil

board of directors

Boardroom Insiders

Bondi, André B.

bonuses

Boo.com

Boogie Wipes

decision to sell

growth capital and

speed to market of

trade shows and

bootstrapping

best practices

during blade years

leaving behind

with negative income

Boudreau, Bruce

brand experiences

brand identity

Brawley, Wil

Breeding, Brad

Brimer, Matthew

Brin, Sergey

Bronto Software

Bryan, Roger

Build-Measure-Learn method

Bureau of Labor Statistics

Burlingham, Bo

Business Model Canvas

Business Model Generation (Osterwalder and Pigneur)

business models

innovative

investigating

products differentiated from

questions for

tinkering with

valuations of

business plans

crafting

dangers of

development of

tinkering stage compared to

tools

veering from

business-to-business (B2B) model

buyer’s plans

Bygrave, William D.

Cable News Network (CNN)

capital. See also specific capital types

Capital Factory

Center for Entrepreneurial Development

Center for Entrepreneurial Studies

Center for Venture Research

CEOs

founders as

hiring

CFOs

channels

Chase, Salmon P.

Cheqbook

Chobani

Choi, Jin

Christensen, Clayton

Ciabarra, Chris

Cision

Clif Bar

Clifton, Jim

Climate Corporation

CNN. See Cable News Network

cofounders

cofounderslab.com

cognitive load

cold-calling

Colopy, Joe

communication

failures

M&A and

community building

competition

ideas and

M&A

valuation of

confirmation bias

Connect + Develop

consultants

control

capital and

selling and

conversion rates

Conway, Ron

copyrights

costs

discretionary

estimates

fixed

hidden, of fund-raising

opportunity

predicting

saving

significance of

structure

variable

CPA firms

Craigslist

creative benefits

creativity

credit lines

CRM system. See customer relationship management system

Crossing the Chasm (Moore)

Crowdfunder.com

crowdfunding

Crowley, Dennis

“Cruel to Be Kind”

Crystal Pepsi

culture

customer expectations

customer information

customer relationship management (CRM) system

customer relationships

customer segments

customer service

Customer-Centered Innovation Maps

The Customer-Funded Business (Mullins)

customers

community building with

feedback

daily planning

De Pree, Max

debt

debt financing

decision fatigue

decision-making

delegation

Dell, Michael

Demby, Lee

demo days. See also pitch-offs

demographic precision

details

Deutsch, Waverly

development cycles

Different: Escaping the Competitive Herd (Moon)

Diffusion of Innovations (Rogers)

Diller, Barry

direct mail

direct-sales model

DiscoverOrg

dispute mitigation

distributors

Divestopedia

Dodgeball

Dollar Shave Club

Donahoe, John

Doney, Mindee

Dorsey, Jack

Dow Jones VentureSource

DreamIt Ventures

Dropbox

Drucker, Peter

Drummond, Mary

Drummond, Michael

Dubin, Michael

Dude Solutions

Dun & Bradstreet

early adopters

eBay

Ebersman, David

e-commerce

Eesley, Chuck

efficiency wages

Ehrenberg, Roger

eighty-twenty rule

Ek, Daniel

e-mail marketing

crowdfunding and

software

Emerson, Ralph Waldo

employees

benefits

firing

meetings

offering equities to

respect for

rewards for

shared vision with

structure of

Enfusen Digital Marketing

England, Scott

“Entrepreneurial Selling” (Wortmann and Deutsch)

equity

distribution

early

ownership concerns

Erickson, Gary

etailinsights

EventVue

Ewing, Marc

Excite Web portal

executive summaries

experience

expertise

bias and

M&A

outsourcing and

Fab.com

Facebook

failure

communication

frequency of

from premature scaling

VC and

Faison, Jay

false-positives

Falzone, Lisa

Family Business Institute

Febreze

FedEx

feedback

challenging

critical listening to

customer

expert

market

negative

Web

FHI. See Freight Handlers, Inc.

Filo, David

financial modeling

financial projections

Finish Big: How Great Entrepreneurs Exit Their Companies on Top (Burlingham)

First Research

cost saving and

negative feedback and

outsourcing and

sale of

first-mover advantage

500 Startups

Flashpoint

flat organizational chart

Fleming, David

flexibility

focus

foolish consistency

Ford, Henry

founders

as CEOs

departure of

as managers

motivations

multiple

preferences

after selling

The Founder’s Dilemmas (Wasserman)

Founders Fund

Foursquare

Franklin, Ben

free product integration partnership

free trials

Freedcamp

freemium

freeware

Freight Handlers, Inc. (FHI)

Fried, Jason

Friedberg, David

Frost & Sullivan

fund-raising

alternate sources of

equity distribution and

possibilities

prototyping and

time and

while tinkering

FundRazr

Gallup

Gates, Bill

General Electric

general partners (GPs)

Gerstner, Lou

Ghosh, Shikhar

Gillenwater, Sharon

Gillette

Gladwell, Malcolm

Gloger, Neil

GO Corporation

GoCrossCampus

Goddard Space Flight Center

Godin, Seth

Gold, Kevin

Goldberg, Jason

Goldman Sachs

Goodnight, James

Google

Dodgeball and

Excite Web portal and

Waze and

Yelp and

Google AdWords

Google Analytics

GoPro

government entities, grants from

GPs. See general partners

Graham, Paul

grants

Grasshopper

Greenspun, Philip

Greer, Lindred

Groupon

growth. See also hockey stick growth; surging growth

customer-funded

false-positive

fast

pains

profitability compared to

rates

growth capital

Growth Science

growth-inflection point

definition of

iContact

Red Hat

Hamel, Gary

Hamilton, Brian

equity offers and

failure and

false positives and

Parkinson’s Law of Triviality and

Hamilton Community Foundation

The Hard Thing About Hard Things (Horowitz)

Hargreaves, Brad

Hatton, Daryl

Head, Howard

Helwig, Jane

HEM

Herman Miller

Herrin, Jessica

Herrmann, Bjoern

Hewlett-Packard

Hill, Linda

hiring

CEOs

firing and

practices

hockey stick growth

Hockey Stick Research Study

Hoffman, Reid

holacracy

Horowitz, Ben

Houghton, Aaron

Howenstein, Bing

HR process management tools

Hsieh, Tony

HubSpot

Hudson, Kent

Huizenga, Wayne

human capital

hypotheses

IAC/InterActiveCorp

IBM

iContact

growth capital and

growth-inflection point

marketing creativity and

scalability of

Idea Man (Allen)

ideas

competition and

development of

discussing

flawed

protecting

prototyping

sharing

socializing

Idleman, Lee H.

IMVU

inclusion

income. See also efficiency wages; salaries

alternative sources of

loss of

negative

statements

incubators

independent contractors

Indiegogo

iNET Interactive

initial public offering (IPO)

innovation

innovator’s dilemma

INSEAD

Insightly

institutional investors

Intel Capital

intellectual property

InterGroup

internships

Intuit

inventory management

investment capital

allocating

during blade years

in tinkering stage

IPO. See initial public offering

Isenberg, Daniel

Jackson, Eric M.

Janis, Irving L.

JetBlue Airways

JMI Equity

JOBS. See Jumpstart Our Business Startups

Jobs, Steve

Johnson & Johnson

Jumpstart Our Business Startups (JOBS)

K9 Ventures

Kamen, Dean

Kaplan, Jerry

Kauffman Foundation

Keeley, Larry

Kerr, William R.

key activities

key partnerships

key performance indicators (KPIs)

key resources

Kickstarter

Kirkland, Byron

Koogle, Tim

KPIs. See key performance indicators

Kramer (character)

Kranz, Gene

Kumar, Manu

Kumaran, Ranjith

Lanzolla, Gianvito

Lappert, Michael

Larréché, Jean-Claude

Lattice Engines

Lawton, Daniel

lawyers

negotiation and

partnerships and

patent applications and

trademarks and

leadership

from behind

management compared to

organizational structure and

satisfaction of

Leadership Is an Art (De Pree)

The Lean Startup (Ries)

Lean Startup method

learning

by doing

expertise and

from rejection

Lebda, Doug

angel investors and

brand identity and

control and

cost estimates and

as manager

outsourcing and

strategic corporate partners and

LendingTree

angel investors and

brand identity and

business model tinkering and

control and

cost estimates and

decision to sell

scalability of

strategic corporate partners and

Web feedback and

Lerner, Josh

LES. See Local Eye Site

letter of intent (LOI)

Levchin, Max

Levin, Mark

licensing

limited partners (LPs)

Lincoln, Abraham

LinkedIn

Linus Torvalds

Linux

The Linux Journal

Linux software

LiquidPlanner

listening

Listerine

Little Busy Bodies, Inc.

loans

Local Eye Site (LES)

Local Market Monitor

Lockitron

LOI. See letter of intent

Lorentzon, Martin

love money

Lovejoy, Nicholas

low-cost model

Lowe, Nick

Lowry, Adam

LPs. See limited partners

Lyft

M&A. See mergers and acquisitions

Malhotra, Deepak

Malmsten, Ernst

management

experience

hierarchy

leadership compared to

manufacturing

marketing. See also e-mail marketing

during blade years

content

creativity

face-to-face

niche

partnerships

sales and

techniques

Marketo

markets

building

conditions

development

finding

identifying

mediocre

potential of

scaling

through selling

target

unknown

Marmer, Max

Mason, Andrew

matchmaker model

McCarthy, Ed

McClelland, David

McClure, Dave

McCorkle, Brad

Medium

meetings

Mehta, Ravi

mergers and acquisitions (M&A)

Method

metrics

Metz, Thomas

Meyer, Dan

mezzanine financing round

Microsoft

Microsoft Dynamics

minimal viable product (MVP)

Mitra, Sramana

Moellenhoff, Dave

Moeller, Scott

The Momentum Effect (Larréché)

Monetate

Monitor

Moon, Youngme

Moore, Geoffrey

Mountain Brook Cottages

Mulcahy, Diane

Mullins, John

multitasking

Musher, Rafi

Musk, Elon

MVP. See minimal viable product

My LifeSite

NASA

Nasty Gal

National Bureau of Economic Research

National Venture Capital Association

NC Idea

NDA. See nondisclosure agreement

negotiations

Nehemiah Manufacturing

Nelson, J. Scott

Netflix

NetSuite

90 percent myth

nonbank lenders

noncore business functions

nondisclosure agreement (NDA)

OnDeck

One Million by One Million (1M/1M)

online advertising sales model

open-mindedness

Opsware

order fulfillment

organizational structure

Osterwalder, Alexander

outsourcing

Pacinian

packaging

Packrite

Page, Larry

Paradox of Scale

Pareto, Vilfredo

Pareto Principle

Parker, Sean

Parkinson, C. Northcote

Parkinson’s Law of Triviality

partnerships. See also specific partnership types

fifty-fifty

offering equities to

patents

Patterson, Ed

Paychex

pay-in-advance model

PayPal

pay-per-click advertising

PCH Innovators

Pebble Watch

Peterson, Joel

P&G. See Procter & Gamble

Phoenix Insurance Group

physical exhaustion

Pickens, Julie

Pierce, Darren

Pigneur, Yves

Pinterest

Pirson, Michael

pitch book

pitching

pitch-offs

pivoting

during blade years

multiple

Plank, Kevin

plunge decision

point-of-sale (POS) systems

portfolio approach

POS systems. See point-of-sale systems

Poseidon Technologies

positioning

Preation

pre-commerce. See pretailing

prelaunch development

premature scaling

preparation

pretailing

price risk

principle of affordable loss

Procter & Gamble (P&G)

product development

product integration paid partnerships

product launches

productivity

products

augmenting

business models differentiated from

killing

profitability

growth compared to

operating without

ProfitCents

profits

allocating

margins

sharing plans

project management tools

prototyping

Purple Cow (Godin)

Quaker Oats

Qualcomm

QuickBooks

Rainert, Alex

ramen profitability

Rashid, Karim

RBF. See revenue-based funding

recessions

recruiting

recruitment specialists

Red Hat

business model investigation of

CEO hiring by

challenging feedback and

community building by

early adopters and

growth-inflection point

IPO

rejection

respect

responsibility, transfer of

Restaurant Owners Uncorked (Brawley)

retailers

return on investment (ROI)

Revel Systems

revenue-based funding (RBF)

revenues

comparable

growth-inflection point and

outlays and

predicting

salaries and

sharing

streams

revenue-sharing and marketing partnerships

Ries, Eric

River Cities Capital Funds

Rivers, Wayne

RocketHub

Rogers, Everett M.

ROI. See return on investment

royalty capital

Rullman, Tyler

Rutherford, Ernest

R-W-W process

Ryan, Eric

SaaS model. See Software as a Service model

Sageworks

business model investigation of

conversion rates

false positives and

Parkinson’s Law of Triviality and

salaries. See also income

sales

during blade years

channels

development

door-to-door

erratic nature of

marketing and

pitches

Salesforce.com

salesPRISM software

Sall, John

Samsung

Sandberg, Sheryl

Sarasvathy, Saras

SAS Institute

SBA. See Small Business Administration

SBIR. See Small Business Innovation Research

scalability

scaling

delegation and

growth capital and

premature

scarcity model

Schedulefly

Schoar, Antoinette

Schuck, Henry

SCORE

SEAL SwimSafe

Seamless app

search engine optimization (SEO)

search word optimization

search-engine keyword advertising

Securities and Exchange Commission (SEC)

seed capital

Segway

self-funding

“Self-Reliance” (Emerson)

seller’s remorse

selling

buyer’s plans and

control and

decision for

founders after

negotiations

outcomes

Selling the Intangible Company (Metz)

SEO. See search engine optimization

Sequoia Capital

service-to-product model

Seward, William H.

sharing economy

Shark Tank

Shaw, George Bernard

Shellhammer, Bradford

Siemens Corporation

Silbermann, Ben

60 Minutes

Skype

Small Business Administration (SBA)

Small Business Development Centers

Small Business Innovation Research (SBIR)

Small Giants: Companies That Chose to Be Great Instead of Big (Burlingham)

Smith, Alan

Smith, Fred

SnapAV

Snyder, Graham

social capital

social media

“Social Structure and Organizations” (Stinchcombe)

soft product launch

Software as a Service (SaaS) model

SpaceX

“Specialization and Competition in the Venture Capital Industry”

speed of activity

speed to market

Spinosa, Charles

Spotify

Square

stakeholders

start-up capital

Startup Genome Report

Startup Weekend

Stax Research

Steamboat Ventures

Stella & Dot

Stinchcombe, Arthur

stock option plans

Stoppelman, Jeremy

storyboarding

strategic corporate partner

strategic merger

strengths

Suarez, Fernando

subscription model

super-angel investment group

surging growth

Surviving M&A: Make the Most of Your Company Being Acquired (Moeller)

SV Angel

Synaptics

Szulik, Matthew

talent

TaskRabbit

tax deferrals

team building

Techstars

Ten Types of Innovation: The Discipline of Building Breakthroughs (Keeley, Walters, Pikkel, and Quinn)

term sheets

Tesla

There.com

Thiel, Peter

ThinkLite

Thomas, Lisa

3M

Thurston, Thomas

time

crowdfunding and

estimates

fund-raising and

growth capital and

tinkering

with business models

committing and

confidence and

expertise and

fund-raising while

stage

Total Weather Insurance

Totango

Tozer, Jim

Traction (Wickman)

trade secrets

trade shows

trademarks

transparency

Trax Technologies

trial and error

Trump, Donald

Turner, Ted

TV sellers

tweaking

Twitter

Uber

Udemy

“Unconventional Insights for Managing Stakeholder Trust” (Pirson and Malhotra)

Under Armour

Upadhyay, Shashi

Upwork

US Postal Service

value proposition

vaporware

venture capital (VC)

alternatives

competing

early stage

failure and

firms with

firms without

guidance from

motivations for

negotiations with

90 percent myth and

pitfalls of

rounds

seed

tensions with

valuations by

Vertical IQ

vesting schedule

VHS

Victims of Groupthink (Janis)

Viranté

Vocus

Wadhwani, Dinesh

Walker, Bill

Walker, Scott Edward

Wall, Chuck

Warby Parker

Wasserman, Noam

Waste Management

waterfall development method

Waze

Web feedback

Web site optimization

Webvan

WeddingChannel.com

Weedman, Jeff

Welch, Jack

whitepapers

Wickman, Gino

Williams, Evan

Winzer, Ingo

Woodman, Nick

Wortmann, Craig

Xero

Y Combinator

Yahoo!

Yang, Jerry

Yelp

Young, Bob

challenging feedback and

cofounders and

early adopters and

IPO and

love money and

super-angel investment groups and

YouSendIt

YouTube

Zappos

Zoho

Zuckerberg, Mark