Clients must understand that when you’re shooting natural, unscripted moments, you can’t guarantee that you’ll capture specific shots. You’ll need to explain that capturing candid shots demands your lack of involvement. The bride should know that she must be able to relax and enjoy the day and live in the moment so that you can do your best work. Assure her that when she sees her photos, she will be in awe.
You want your customers to be passionate about the product. If the bride can’t identify the difference between a posed photograph and a documentary one, she won’t fully appreciate your work. By educating your clients about the personalized nature of your approach, you can pique their interest, increase their excitement, set the stage for bigger sales, and anticipate great word-of-mouth advertising.
Total trust is key to ensuring the best photos are captured. When clients aren’t worrying whether or not they look good from a certain angle or wondering if you’ll even get the shot, they will let down their guard.
If your client knows what you need from them and trusts you implicitly, they will be more comfortable being themselves. Fostering this confidence is a process that starts before the wedding. Spend some time with your clients. Explain how you work. Answer their questions and ask some of your own. The better you know someone, the more likely you will be able to create photos that show their personality.
Equipment: Canon EOS-1D Mark III with EF 100mm f/2.8L Macro IS USM lens. Exposure: f/2.8 at 
second and ISO 800.
Equipment: Canon EOS-1D Mark III with EF 100mm f/2.8L Macro IS USM lens. Exposure: f/2.8 at 
second and ISO 800.
Equipment: Canon EOS-1D Mark III with EF 50mm f/1.4L IS USM lens. Exposure: f/2.8 at 
second and ISO 125.
Equipment: Canon EOS-5D Mark III with EF 100mm f/2.8L Macro IS USM lens. Exposure: f/2.8 at 
second and ISO 320.
The better you know someone, the more likely you will be to create photos that show their personality.
Be prepared to share sample images that are current and carefully presented. No one wants to see dated or damaged work. Present finished, framed pieces in addition to albums. The more examples you have at your fingertips, the more easily the points you are making will be understood. Showing a wide variety of images will also demonstrate to the bride and groom that you can handle whatever comes your way.
If the couple connects with your work and personality, they will develop trust in you and your talent and will be able to put you out of their minds on the big day, thereby allowing you to capture stunning, authentic moments.