Allow the shots you take throughout the day to be governed by how you perceive the events around you—not by a preconceived checklist. Giving thought to the personal outlooks of all of the key players in a wedding will greatly enhance your ability to understand when critical moments will occur and why they happen.
Consider how the bride and groom are feeling. The bride is usually the embodiment of anxiety on her wedding day. She has spent countless hours worrying over details and preparing for one of the biggest days of her life. The groom is just as nervous and excited, and he wants to fulfill his bride’s hopes and dreams. If you know what an event truly means to a client and what selective parts of it have special meaning, then you will be better equipped to provide the couple with the pictures that they are hoping for. The most dramatic picture opportunities present themselves during the most sentimental moments.
Taking time to consider these emotions in advance will greatly enhance your ability to anticipate and capture images that speak to the couple and to anyone who views your final product. Your training will help you know where to stand and when to use which piece of equipment, but your reaction time to instantaneous emotional displays can only be cultivated by adopting a fresh and adaptive mind-set to the events unfolding around you.
Equipment: Canon EOS-1D Mark III with EF 50mm f/1.4L IS USM lens. Exposure: f/2 at 
second and ISO 800.
To successfully sell your images, you’ll need to tune in to the bride’s perceptions and feelings as you shoot. She ought to have a positive reaction to your images because they evoke once again the emotions she was feeling while you captured the shots, and she is able to relive the day through your work.