APPENDIX
EXAMPLES OF ADS
This appendix is intended to provide you with the full text of several ads and promotional sales letters listed in Chapters 3 and 13. Please refer to them as indicated when you come to those sections. Reading the full version of each ad is key to understanding the concepts discussed in each chapter.
THE ENDORSED AD
Below are the complete versions of two of the types of ads mentioned in Chapter 3: the squeeze page and the dedicated e-mail ad. As the chapter indicates, endorsed ads are the heart of direct e-mail marketing. The content and copy of endorsed ads can be leveraged and used in all of your other tactics and channels, including squeeze pages and dedicated e-mail ads.
The Squeeze Page
The ad in
Figure A.1 is for
The Healing Prescription, a product offered by Total Health Breakthroughs, a division of Early to Rise. This illustrates the “squeeze page” and can serve as a valuable model for you as you implement or improve your multi-channel marketing campaign. See
Figure A.1 starting on page 237.
The Dedicated E-Mail Ad
Now that you have seen the squeezed version of the endorsed ad,
Figure A.2 shows its longer and more detailed version—the dedicated e-mail ad. Although you saw an excerpt of this ad in Chapter 3, review the full version of this endorsed ad for
The Healing Prescription, a product offered by Total Health Breakthroughs, a division of Early to Rise. See
Figure A.2 starting on page 241.
THE EVENT AD
Before you begin the event checklist, which Chapter 13 describes, review these excerpts from promotions for three events put on by Early to Rise. We have reprinted approximately the first two pages of each sales letter in the
Figures A.3 and
A.4. We consider each of our events to be very valuable for our customers. We believe you will see why after you read the promotional copy below.
Figure A.3 is from our annual web site-building and Internet business coaching event, known as 5 Days in July. See
Figure A.3 starting on page 259.
Figure A.4 shows a sales letter from a wealth-building retreat in Orlando, titled Profits in Paradise and featuring expert speakers from a variety of industries—including real estate, investments, and online business. See
Figure A.4 starting on page 261.
The sales letter for our longest-running event, our annual Information Marketing Bootcamp, is shown in
Figure A.5. It’s one of our best-attended events: a one-stop shop for entrepreneurs looking for the easiest way to start a very profitable Internet business. See
Figure A.5 starting on page 264.
