CONTENTS

  1. Title Page
  2. Copyright Notice
  3. Dedication
  4. Epigraph
  5. Contributors
  6. PART ONE: REFORMED: 1999–2000
  7. At a crossroads, Trump test-markets Trump the political brand.
  8. Introduction: Yes, There Is a Method
  9.   1. Tipster
  10.   2. The Tough and Tireless Roger Stone
  11.   3. Ross for Boss
  12.   4. The America We Deserve
  13.   5. The Trump RV
  14.   6. Standing Pat
  15.   7. I Pledge I Will Not Rename the White House
  16.   8. The Unreformed
  17. PART TWO: PLAYING THE PART: 2000–2010
  18. Trump finds a TV persona, sharpens his skills at attacking rivals, and grows in national stature.
  19.   9. C.E.O.
  20. 10. Bound for Glory
  21. 11. The N-Word
  22. 12. Trump Ascendant
  23. 13. Wolfgang Does Not Have Any Recollection
  24. 14. Below the Belt
  25. 15. Staying Tuned
  26. PART THREE: SETTLING ON A POLITICAL VOICE: 2010–2013
  27. Trump builds a political team and slowly learns the power of social media.
  28. 16. Creating a Brain Trust
  29. 17. A Party Trump Likes the Sound Of
  30. 18. Born in the USA
  31. 19. Roasted
  32. 20. The Twitterer
  33. 21. Remaining a Player
  34. PART FOUR: THE RACE BEFORE THE RACE: 2013–2014
  35. A productive detour onto the gubernatorial trail in New York.
  36. 22. Sitting on the Hood of a Car
  37. 23. Selling Trump to Trump
  38. 24. Like a Hurricane
  39. 25. An Enlightening Distraction
  40. 26. Staying Sharp
  41. 27. Flannel Shirt
  42. PART FIVE: TO THE ESCALATOR: 2014–2015
  43. A popularist politician emerges.
  44. 28. Outwit, Outplay, Outlast
  45. 29. Team of Apprenti
  46. 30. How the Wall Got Built
  47. 31. The Announcement
  48. Epilogue: The Centre Cannot Hold
  49. Acknowledgments
  50. Notes
  51. Index
  52. About the Authors
  53. Copyright