Cover 1
Title Page 2
Copyright Page 3
Endorsements 4
Dedication 5
Acknowledgments 9
Prologue 13
Part 1: Admit It! 19
1. Real Food and the MAD Way of Eating 21
2. The Trouble with Mass Production 33
3. The MAD Diseases 41
4. The Mad Truth about the MAD 46
5. Marketing to Children and Other Scandals 52
6. Who Rules the Economic Roost? 60
7. The Genetic Elephant in the Room 67
Part 2: Quit It! 81
8. Mindset and Meal 83
9. Taking Responsibility 88
10. The Meeting of the Minds 93
11. Toxic Schedules and Television: Twin Enemies of Our Minds 105
12. What’s Eating You? 116
13. This Is Your Brain on Brain Scans 128
14. Confused Emotions, Destructive Behaviors 133
15. Me, Myself, and My Epigenetic Environment 144
16. The Whole Beef and Nothing but the Beef 154
17. Sugar: The Forbidden Fruit? 173
18. To Eat Gluten or Not to Eat Gluten: That Is the Question 197
19. Sleep In, Then Move It 206
Part 3: Beat It! 211
20. Twelve Tips to Beat It 213
21. A Twenty-One Recipe Kick Start 235
Conclusion 253
Notes 255
About the Author 329
Back Ads 331
Back Cover 333