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- Adrian, Edgar, 27, 29
- Alexander, Eben, 22
- Baird, Benjamin, 169
- Bar, Moshe, 102, 105
- Barrett, L. F., 102
- Barry, Susan, 47–49
- Bartlett, Fredric, 137
- Bassett, Danielle, 58
- Bateson, Melissa, 90
- Bayes, Thomas, 102–104
- Beaty, Roger, 170–172
- Berger, Hans, 27, 29
- Bever, Thomas, 128
- Bird, Christopher, 35
- Blakemore, Sarah-Jayne, 116
- Blakeslee, Sandra, 70
- Broadbent, Donald, 13–14
- Broca, Paul, 24–25, 155
- Brockman, John, 24
- Brown, Elliot, 140
- Brüne, Martin, 140
- Chalmers, David, 32, 41, 44, 52–54
- Chamovitz, Daniel, 36
- Chan, Micaela, 176–178
- Cherry, Colin, 13–14
- Chomsky, Noam, 16
- Chopra, Deepak, 20
- Clark, Andy, 109
- Corsi, Pietro, 157
- Descartes, René, 19–20, 34
- Donders, Franciscus, 7–9
- Ebbinghaus, Hermann, 9
- Einstein, Albert, 169
- Eisenhower, Dwight, 17
- Gallant, Jack, 56
- Gazzaniga, Michael, 58
- Geerligs, Linda, 176
- Gilbert, Daniel, 136, 139, 168
- Gopnik, Alison, 56
- Gregory, Richard, 98–99
- Gyatso, Geshe Kelsang, 20, 181
- Haggard, Patrick, 83
- Hartline, Keffer, 97
- Heider, Fritz, 145–146
- Helmholtz, Hermann von, 94, 98–99, 104, 112, 128
- Hitchcock, Alfred, 1
- Holland, Rob, 91
- Hubel, David, 60, 97
- Huxley, Thomas, 55
- Jackson, Frank, 46
- James, William, 33
- Jastrow, Robert, 157
- Kay, Aaron, 90
- Killingsworth, Matthew, 168
- King, Martin Luther, 65
- Koch, Christof, 43
- Koelsch, Stefan, 129
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- Koster-Hale, Jorie, 151
- Koul, Atesh, 146–148
- Leary, Timothy, 18
- Levine, Joshph, 55
- Libet, Benjamin, 77–84
- May, Michael, 102
- McCarthy, John, 14
- Meyer, Travis, 107
- Miller, George, 15
- Miller, Jeff, 81–83
- Milner, David, 68–69
- Molaison, Henry, 59
- Mozart, Amadeus, 153–154
- Naci, Lorina, 1
- Nagel, Thomas, 41
- Neisser, Ulrich, 17
- Newell, Alan, 15
- Newton, Isaac, 50, 169
- Patel, Aniruddh, 133–135
- Pavlov, Ivan, 11
- Poincaré, Henri, 169
- Premack, David, 142
- Raicle, Marcus, 168
- Ramachandran, V. S., 70
- Ramón y Cajal, Santiago, 25–27, 29
- Rayner, Keith, 123
- Rayner, Rosalie, 10–11
- Reber, Arthur, 85–86
- Riddoch, George 71
- Sacks, Oliver, 23, 47–48, 66–67
- Saffran, Jennifer, 87–89
- Saxe, Rebecca, 151
- Schacter, Stanley, 139
- Schmälzle, Ralf, 173–174
- Schwarz, Wolf, 81–83
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- Sherrington, Charles, 156
- Simmel, Marianne, 145–146
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- Skinner, B. F., 11–12, 16
- Smith, Adam, 17
- Soon, Chun Siong, 80, 82–83
- Sporns, Olaf, 157
- Thompkins, Peter, 35
- Tononi, Giulio, 43
- Watson, John B., 10–11
- Weiskrantz, Lawrence, 72
- Wernicke, Carl, 25, 29, 155
- Wiesel, Torsten, 60, 97
- Wilson, Timothy, 136, 139
- Woodruff, Greg, 142
- Wundt, Wilhelm, 9