The page numbers in this index refer to the printed version of this book. The link provided will take you to the beginning of that print page. You may need to scroll forward from that location to find the corresponding reference on your e-reader.
Aaker, Jennifer, 165
accountability, and obstacles, 213–18
Achieving a Better Life Experience (ABLE) Act of 2013, 106–7, 234
Albertine, Carey, 97–98
Ali, Muhammad, 194
Allegedly (film), 95
Americans with Disabilities Act of 1990, 24, 106
A Mighty Girl, 10
Amnesty International, 87
appreciations exercise, 162–63
Arab Spring movement, 15
Aslan, Özgecan, 125–27
Ategeka, Chris, 60–63
Bachner, Sarah, 136
Bagdonas, Naomi, 165
BetterBack, 71–72
Bezos, Jeff, 170
Bieber, Justin, 93
Biles, Simone, 194
Black, Derek, 186–90
Black, Don, 186
Blackfish (documentary), 109
Black Lives Matter movement, 15
Blanchard, Ken, 190–91
Book of Odds, The, 204
Boy Scouts of America (BSA), 89–92
brand marketing, 102–3
brand relationships, 17, 70–71, 93–95
Breakthrough, 134–36, 219, 221
Brewer, Jake, 229–30
Broadbent Institute, 14
brominated vegetable oil (BVO), 36–41
Brooks, Alison Wood, 142–43
Brown, Gordon, 87–88
Brumfitt, Taryn, 232–33
Buchanan, Brooke, 229–30
Canadian currency portraits, 172–73
Cardenas, Jennifer, 72–75, 148
Carter, David, 23–24
Center’d, 205–8
Center for Science in the Public Interest, 38
Center for Theory of Change, 65, 67
Chambliss, Noland, 183
Change.org
“Assume the Best,” 159
“Bear Hug” approach to criticism, 183–85, 228
business model shift of, 191–92
destigmatizing failure at, 203–4
and Jennifer Dulski, 12–14, 23, 32, 44, 108, 128, 151, 161, 184, 191–94, 230
empowerment metrics at, 131–32
leadership of, 12–14, 19, 23, 86, 228–29
mission of, 54
motivating team members at, 128, 131–32, 161
and 90/10 decision making, 136–37
and Old Navy, 110
Ben Rattray as founder of, 32, 159
and Theory of Change, 64–65
and Women Helping Others Achieve, 141–42
Chan Zuckerberg Initiative, 14
Chastain, Brandi, 97
Chu, Jon, 93–94
coaching, 190–94
Coca-Cola, 39
Collins, Dave, 227
community, and motivation, 147–49
compassion, 159–61
“Compliance without Pressure” study, 15
Cornell University, 27, 30, 190
Corporate Culture and Performance (Kotter and Heskett), 17
Coryton, Laura, 112–14
crew. See rowing
Crisis Action, 86–87
criticism
“Bear Hug” approach to, 183–85, 228
as constructive feedback, 170, 174, 190–91, 194
and fight-or-flight reaction, 170–71
as inherent to movements, 165, 169–70, 176
and opportunity, 179–80
trolling by haters, 170–76, 186, 190
using critics’ expertise for advice, 180–83
using positive energy to overcome, 171–73
Curry, Stephen, 194
David and Goliath (Gladwell), 81–82
The Dealmap, 140–41, 199, 208–10
decision logs, 138
decision-makers
collaborative vs. confrontational approach to, 79–84, 88–89, 116
and denial, 108–9
and embracing requests, 108, 112–14
five stages of engagement, 108–16
ladder of engagement technique, 16, 115
and listening, 108–11
making agreement easy for, 98–101
as movement builders, 115–16
persuasive power of data to, 104–5
and power mapping, 89–92
and Theory of Change, 64–65
and trust, 137
understanding motivations of, 86–88
and vision, 14
willingness to ask for help from, 97–98
Desmond, Viola, 173
Diaz, Julio, 183–84
Dickman, Kate Gamble, 160–61
diversity, 138–41
doctors. See health care
Dodson, David, 200
domestic violence survivors, 65–67
Down Syndrome Association of Northern Virginia, 106
The Dr. Oz Show (TV show), 38, 40
Duke, David, 187
Dulski, Jennifer
brain tumor of, 222–25
and Breakthrough, 134–35, 219, 221
Change.org experience of, 12–14, 23, 32, 44, 108, 128, 151, 161, 184, 191–94, 230
as coxswain, 27–30, 120, 149–50, 164
daughter’s head injury, 155–58, 221
and The Dealmap, 140–41, 199, 208–9
and diversity, 139–41
as entrepreneur, 204–10
and Facebook, 147–48
and gender discrimination in college sports, 27–29
on overcoming fears, 41–47
relationship with father, 146–47
relationship with mother, 33–35
and Rocky moments, 201–2
on work/life intertwining, 153–55, 158
and Yahoo!, 19, 101–5, 120, 123, 156, 204, 208, 222
Dulski, Len, 139–40, 156–57, 221–22, 225
Dulski, Rachel, 45
Dweck, Carol, 226–27
Easy-Bake Oven, 174–76
eBay, 128
Edison, Thomas, 203
The Ellen DeGeneres Show (TV show), 94
Embrace (Brumfitt), 233
employee retention, 17
#EndTamponTax, 112
energy drinks, 36–37
entrepreneurship
and Jennifer Dulski, 204–10
and failure, 204
and movements, 19
and obstacles, 213–16
and overcoming fears, 46
European Union (EU), 86–88
Everybody’s Got Something (Roberts), 154–55
expectations, and personal growth, 132–38
EY Beacon Institute, 17
and business ideas as movements, 16
and Drybar, 50
and Groups, 4–5, 73–74, 147–48
and Hurricane Harvey, 73–74
and ladder of engagement technique, 15
motivation of team members at, 128
and Yellowberry, 68
Facebook Connect, 206
failure, 41
festival of, 202–4
Fake, Caterina, 148
Feal, John, 151–53
FealGood Foundation, 152
fear
author’s efforts to overcome, 42–45
and entrepreneurship, 46
inhibiting action for social change, 41–42, 46–47
feedback
and criticism, 169–70, 174, 181, 190–91, 194
from supporters, 174
50/50 (film), 24
fight-or-flight response, 170–71
Fitzgerald, F. Scott, 202
Five Stages of Engagement, 108
acceptance, 111
denial, 108
embracing, 112
empowering, 114
listening, 109
Folkman, Joseph, 133–34
Forte, Steve, 94
Forster, Merna, 172–73
Fortune, 229
Foundr, 70–71
Fraser, Scott, 15
Freedman, Jonathan, 15
Frontiers in Psychology, 227
Fundamental Attribution Error, 159–60
Gandhi, Mohandas, 80
Ganz, Marshall, 55
See also storytelling
Gatorade, 36–38
gay rights movement, 23–24
and BSA’s ban on gay membership, 89–92
gender equality
and author’s mother, 34
on Canadian currency portraits, 172–73
in college sports, 27–29
and Easy-Bake Oven, 174–76
and female political leadership, 24
rape culture, 95–96
and storytelling, 56
taxes on women’s products, 112–14
violence against women, 125–27
Gino, Francesca, 142–43
GLAAD, 89
goals
and accountability, 216–18
and Horizon Conversation, 144
and Theory of Change, 63–64
and vision, 54
Goldin, Kara, 176–80
Good Morning America, 110, 154
acquisition of The Dealmap, 209–10
brand marketing by, 103
and business ideas as movements, 16
and Luanne Calvert, 92
and decision logs, 138
garage beginning of, 219
and Health Access Corps, 63
psychological safety at, 146
and Yahoo! Search, 101
Grant, Adam, 131
Grassell, Megan, 8–13, 19, 53–54, 68
Greensboro Four, 23
Gretzky, Wayne, 224
Grimmer, Neil, 6–8, 11–13, 19, 53–54, 127–30
Groupon, 208–9
Guardian, 228
Gündüz, Erdem, 25–26
Habit, 129–30
Hamm, Mia, 97
Hanrahan, David, 143
Harris, Bill, 205
Harvard Business Review, 133–34, 226
Harvard Business Review Analytics, 17
Hasbro, 174–75
Health Access Corps, 62–63
health care, 60–63
Heitler, Josh, 48–49
Heskett, James, 17
Hill, Tessa, 95–96
Hint Water, 177–80
Hoffman, Reid, 17
Hood, Dr. Leroy, 130
hope, and movement starters, 18–20
Horizon Conversation technique, 143–44
hospitals. See health care
Human Rights Campaign’s Corporate Equality Index, 90
humor, 164–65
Hunt, Hank, 57–59
Hunt, Kari, 57–59
In This Together Media, 97
influence mapping. See power mapping.
influencers, 68–72
Influencive, 70
Jackson, Bo, 152
Jepsen, Carly Rae, 91
Jepsen, Mary Lou, 180–83
Joffe-Walt, Benjamin, 185, 228–30
Johnson, Tana, 7
Jordan, Michael, 191
Kari’s Law, 59
Kavanagh, Sarah, 36–41
King, Martin Luther, Jr., 80–81
Kotter, John, 17
Krug, Katherine, 71–72
ladder of engagement technique, 15–16, 115
Landau, Michael, 47–49, 219–21
leadership
and compassion, 159–60
and facing obstacles, 200, 230
and gender inequality in college sports, 27
and hope, 18–19
management compared to, 12, 20
mind-sets of, 227
and motivation, 119–24
Thread, 11-12
using humor to build trust, 164–65
LGBTQ rights. See gay rights movement
lifelines exercise, 162
life/work intertwining, 153–55, 158
Liswood, Laura, 24
Little Passports, 213–16
Loofbourrow, Lois, 136
Lu, Qi, 101–2
Lyons, Shanna, 73–74
Ma, Stella, 213–16
Ma, Yo-Yo, 224
McCarthy, Neil, 227
MacNamara, Aine, 227
managers, movement starters/leaders compared to, 12, 20
marriage equality movement, 15
Marriott International Corporation, 59
Maslow’s hierarchy of needs, 124
Matthews, Dr. Gail, 216–17
medical care. See health care
Melendez, Michelle, 141–42
Metro Morning (CBC), 96
Mindset (Dweck), 226
mind-sets, 226–27
mission statements, 54
Morneau, Bill, 173
Morrison, Denise, 8
Most Respectful Interpretation (MRI), 160
motivation
of decision-makers, 86–88
and humor, 164–65
and personal connection, 123–24, 146–50, 161–64
and personal growth, 123, 132–46
and progress tracking, 130–32
of team members and supporters, 119–24
and vulnerability, 150–53
Motivational Pie Chart, 121–24
movements
business ideas as, 16–18
and common purpose, 11–12, 31, 36, 53–54, 56, 125
expecting obstacles to, 197–99
finding initial supporters for, 19–20, 38, 65, 67–68, 74, 116
and hard work, 218–19
importance of vision when starting, 53–56, 63, 75, 116
and inspiration, 231–37
motivating supporters of, 119–20
and patience, 105–7
started by ordinary people, 23, 31–36, 50
Myanmar, 86–88
National Down Syndrome Society (NDSS), 106–7, 234
National Public Radio (NPR), 62, 96, 155, 183–84
negativity bias, 170–71
Newman’s Own Foundation, 63
New York magazine, 109
Nguyen, Amanda, 98–101, 211–13, 233–34
Nike, 5–6
9/11 terrorist attacks, 151–53
911 emergency calls, 58–59, 61
90/10 decision-making, 136–38
nonviolence, 80–81
Norman, Amy, 213–16
Obama, Barack, 14
Oberfield, Bill, 103
objectives. See goals
obstacles
and accountability, 213–18
and assistance from allies, 210–13
and The Dealmap, 209
finding “fun” in crises, 229–30
as inherent to movements, 197–99
management of, 19–20
and resilient problem-solving, 225–28
to taking action for social change, 31–33
and vision, 54
Old Navy, 110–11
O’Loughlin, Sheryl, 7
One Laptop per Child, 181–83
Op den Kamp, Deb, 42
Organizing for Action, 14
Ottowa Progress Summit (2016), 14
Özgecan’s Law, 125–27
Pacific Rowing Club, 27
Parks, Rosa, 23
patience, 105–7
Pepsi, 37–39
performance, and purpose, 17
personal connection, and motivation, 123–24, 146–50, 161–64
personal growth
and diversity, 138–41
and high expectations, 132–38
Horizon Conversation technique, 143–44
and seeking advice, 141–43
persuasion, and purpose, 12–15, 20
Plum Organics, 7–8, 16, 115, 127, 129
Pope, Gavin, 174–75
Pope, McKenna, 174–76
Posey, Renee, 110–11
power mapping, 89–92
privileged status, and taking action for social change, 31–33
productivity, and purpose, 17
Project Superwomen, 65
psychological safety, 146
public benefit corporations (PBCs), 8, 16
public narrative. See storytelling
purpose
and business success, 16–18
of Change.org, 128
and community, 147–49
and movements, 11–12, 31, 36, 53–54, 56, 125
overcoming power inequalities, 36–41
and Theory of Change, 63
Pygmalion Effect, 132–33
racial discrimination, 32, 186–90
Rao, Saira, 97–98
rape culture, 95–96
See also gender equality; sexual assault
relationships, and motivation, 146–47
respect, and motivation, 149–51
Rides for Lives, 61
Rockwell, Paul, 112
Rocky Moments, 201–2
Roosevelt, Eleanor, 176
Rosenthal, Robert, 133
Ryan, Sarah, 141–42
Rybkovskaya, Olga, 210–11
Salur, Gözde, 125–27
same-sex marriage, 92
Saslow, Eli, 186–88
School for International Training (SIT), 43
Schwartz, Tony, 171
Scientific American, 36–37
sex education, 95–96
sexism. See gender equality
sexual assault
laws concerning, 100–101, 125–27, 211, 213
and LinkedIn’s blocking feature, 111–12
and rape culture, 95
See also gender equality
Sexual Assault Survivors’ Rights Act, 100–101, 213
Shlain, Tiffany, 24
SkinnyMe Tea, 70
Silbermann, Ben, 199
Sivers, Derek, 67–68
small actions, 15–16, 18, 24–25, 30, 172
Soccer Sisters book series, 97
social change
factors inhibiting taking action, 31–33, 35, 41–42, 46–47
and movement starters, 14
power of small actions, 15–16, 18, 24–25, 30, 172
and Theory of Change, 63–67
social organizing
David versus Goliath paradigm, 79, 81–82, 84, 86
ladder of engagement technique, 15–16
and persuading decision-makers, 79–84
Social Proof, and influencers, 71
Southern Poverty Law Center (SPLC), 188
Standing Man protest, 25–26
Steinem, Gloria, 23
Stevenson, Matthew, 187–89
and Marshall Ganz, 55
story of now, 55
story of self, 55
story of us, 55
Summerbridge. See Breakthrough
Summitt, Pat, 210
supporters
and accomplishing goals, 217–18
and dealing with criticism, 171–74
finding initial supporters, 19–20, 38, 65, 67–68, 74, 116
motivating, 119–24
See also team members
Surviving Hijab Facebook group, 4–6
TaskRabbit, 16
team members
advantages of diverse teams, 138–41
burnout of, 145–46
and compassionate leadership, 159–61
and Horizon Conversation, 143–44
letting team members go, 192–94
and seeking advice, 141–43
understanding motivations of, 119–24
using humor to motivate, 164–65
using measurements of progress to motivate, 130–32
using growth to motivate, 132–38
using personal connection to motivate, 123–24, 146–50, 161–64
using purpose to motivate, 123, 125–30
using vulnerability to motivate, 150–53
and work/life intertwining, 153–55
See also supporters
Telegraph, 228
Tesco, 113–14
The Business Case for Purpose report, 17
Theory of Change, 63–67, 84, 116, 131, 143
Thota, Chandu, 205
Thunderclap influence technique, 70–72
Timberlake, Justin, 165
Time magazine, 10
Toronto Star, 96
Trades Union Congress, 87
Trendsetters, and influencers, 71
Trump, Donald, 189
trust
and compassion, 159
and decision-making, 137
and life/work intertwining, 155
and motivation, 120, 123, 133–35
and personal connections, 146, 149–50, 162
using humor to build, 164–65
twitter bombing, 79
Tyrrell, Jennifer, 89–90
UN Foundation Council of Women World Leaders, 24
United Farm Workers, 55
United Nations Foundation, 63
United Nations Security Council (UNSC), 86–88
Valente, Lia, 95–96
van Riel, Gretta Rose, 69–72
violence against women, 125–27
See also sexual assault
Virgin America airlines, 92–95, 114–15
vision
and leadership, 14
and motivation, 124
and starting movements, 53–56, 63, 75, 116
and storytelling, 54–59
and strategy, 60–63
and Theory of Change, 63–64, 67
vision statements, 54
vulnerability, 150–53
Washington Post, 186–88
Wayne, John, 152
Webb, Alli, 47–50, 67, 68, 219–20
Webb, Cam, 48–49
Webby Awards, 24
Weiner, Jeff, 101
white supremacy, 186–90
Williams, Serena, 191
Wilson, Charlie, 224
Women Helping Others Achieve (WHOA), 141–42
Woolf, Tom, 5
work/life intertwining, 153–55, 158
Wynne, Kathleen, 96
and Luanne Calvert, 92
and Jennifer Dulski, 19, 101–5, 120, 123, 156, 204, 208, 222
Yahoo! Search, 101–5
Young, Steve, 191
YouTube, 95
Zadroga, James, 152
Zadroga Act, 152–53
Zenger, Jack, 133–34