ROBERT B. CIALDINI is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University. He has been elected president of the Society of Personality and Social Psychology and to membership in the National Academy of Sciences as well as the American Academy of Arts and Sciences. He is a recipient of the Distinguished Scientific Achievement Award of the Society for Consumer Psychology, the Donald T. Campbell Award for Distinguished Contributions to Social Psychology, the (inaugural) Peitho Award for Distinguished Contributions to the Science of Social Influence, the Lifetime Contributions Award of the Western Psychological Association, and the Distinguished Scientist Award of the Society of Experimental Social Psychology. He is a frequent speaker to organizations worldwide, presenting the ethical and practical business applications of persuasion science.
Cialdini attributes his long-standing interest in the intricacies of social influence to being raised in an entirely Italian family, in a predominantly Polish neighborhood, in a historically German city (Milwaukee), in an otherwise rural state.
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