Chapter 1: Levers of Influence: (Power) Tools of the Trades
Chapter 2: Reciprocation: The Old Give and Take
Chapter 3: Liking: The Friendly Thief
Chapter 4: Social Proof: Truths Are Us
Chapter 5: Authority: Directed Deference
Chapter 6: Scarcity: The Rule of the Few
Chapter 7: Commitment and Consistency: Hobgoblins of the Mind
Chapter 8: Unity: The “We” Is the Shared Me
Chapter 9: Instant Influence: Primitive Consent for an Automatic Age