Steady Work Beats Frantic Work

Join a gym and any personal trainer will tell you this: Working out three days a week for the rest of your life will get you in much better shape than working out six days a week for six months, getting burned out on it, and giving up. The same is true with artistic work. It's better to work steadily on things and make a habit of it until it's second nature than to work all day and night on something for a few days and then give up.

I always have five to seven projects going at one time, usually one long-term project, several shorter-term projects, and a couple of one-day projects. Managing them takes concentration. I have ADD (http://en.wikipedia.org/wiki/Attention-Deficit_Disorder) (URL 12.19), but through careful planning, note taking, practice, and the power of computers, I've turned ADD from a deficit into a plus. (Also, I developed the Dean One-Page Plan, which helps immensely. I'll talk more about that in a minute.)

Slipping in and out of one thing and into another is easier for some people than others. I find that my ADD actually makes it easy to do this if I keep my mind relatively clear, don't hold on to resentments that take up head space, plan my day/week/month and year in advance, and update regularly.

Be careful. Multitasking is good if you're on a computer. It's not good if you're driving. (Incidentally, California just passed a law that makes it illegal to talk on a cell phone without a headset while driving, and I think it's a good thing.) Multitasking on the computer for me involves having five or six windows open at the same time in several programs and going back and forth from one to the other when I get bored or as emails come in. It works. It might seem overwhelming to you, but with practice and care, it enables me to do more in a given time period than if I'm doing one thing at a time.

Occasionally, I mess up and send the wrong email to the wrong person or cut and paste the wrong signature line into the wrong email, but the worst that can happen out of that is not a car crash but, rather, me irking or confusing someone.

As I said, I wrote this entire section while waiting to see the doctor (back pain, from working on this book). In that time, everyone around me read a few magazine articles and watched some TV. I wrote something meaningful that will be read by probably at least 100,000 people. Part of the reason I'm able to do that is because, overall, I believe entirely in everything I do. Sure, occasionally I have little doubts, but they do not stop me. I wake up every morning absolutely sure, beyond any doubt, that today I will change the world. And I do.

This is not in a melpy (self-pity), "I think I'm good; I love you, Michael" affirmation way (which is well parodied by LisaNova in her very funny Affirmation Girl videos here:

www.youtube.com/watch?v=e19NrkUcFEQ (URL 12.20)

and here:

www.youtube.com/watch?v=h1EIB1MNV8k (URL 12.21)

No, I don't give myself affirmations in the mirror each morning. I don't need to. I am absolutely sure I am absolutely on the right path. And that certainly makes time management easier. If you know you have something valuable to contribute to the world, you can create this conviction in yourself. I've had it since I was a little kid, before I really had anything to say. But even then I knew I would do great things and had the fortitude and internal moral compass to pull it off.

Weekly Several popular time management systems have been marketed to consumers. I don't use any of them. They might work for you, but they seem far too much like school, or something I would have to do at an office job, to me.

Some of these systems are sort of straightforward, like the 43 folders idea:

http://wiki.43folders.com/index.php/Tickler_file (URL 12.22)

You set up 43 physical folders (one for each day of the current month and one for each month of the year); put notes, plans, contracts, and such into each; and then check back regularly. But even then, there's a whole philosophy to the methodology of attacking tasks and goals, using a flowchart, changing your whole life around, and using a logic map to deal with things. And you're supposed to buy books to tell you how to do this.

Some of these systems, like the Franklin Covey Day Planner (www.franklincovey.com) (URL 12.23), seem almost cult-like to me. People I've met who are into a system like this are really into it, and some of them have a religious fervor about it. This system not only involves buying a special calendar book and carrying it with you everywhere, but it also has a lot of books, software, carrying cases, and even weekend seminars associated with the system. It can cost a lot of money, and they have a chain of stores devoted to this one system. In some companies, you practically have to run your life with the system, at work and beyond, in order to work there.

As you can see, a lot of time management systems exist. Some cost money, some are complicated, and most divide the world into two types of people: "those who use our great system and the losers who don't."

What many of these systems have in common is this: They involve a lot of associated books, coaching, software, and other things that are making a lot of money for someone. That doesn't seem like time management to me; it seems like time manglement: It mangles your time in order to try to save you time.

Thus, I would like to demonstrate to you my free, and much simpler, alternative. It's a time management system that makes me able to write many books, produce and direct videos, upload YouTube videos, make a living at home, remember to buy cat food, and still have time for a social life and even get some sleep. I call it the Dean One-Page Plan.

It's simple. It's free. And you can start doing it right now.

I organize my life with one one-page document per week (Figure 12-3). Every Thursday (you can start on any day you like), I print a page from a simple three-column, many-row template I've created. The three columns are labeled "DO," "BUY," and "CALL."

Here's how it works:

"DO," "BUY," and "CALL" seem to cover almost everything I need to think about in a given week, month, or year.

I include email and "mail something to them" in the "CALL" column. You can change it to "Contact" instead of "CALL" if that makes more sense to you, but I like the one-syllable-each simplicity of the sound of "DO," "BUY," and "CALL."

The bottom of the page has a section (in my example, it's called "To blog") for notes of stuff I might not get done this week that I want to carry on to the next week.

I keep the template for this document on my desktop computer. I print it once a week (twice a week on a week with many small tasks) and scratch out items as I complete them. And I write things with a pen in the printed copy as they arise. At the end of a week, I print the list for the next week, removing items that have been done and adding items to do. It really works well in my life.

I've done a blog post about this; you can download my template for it and also see a better close-up of the scanned image shown earlier here: www.stinkfight.com/2008/07/02/the-dean-one-page-plan/ (URL 12.24).

I deal with long-term goals by getting a calendar every December. I usually get one with kitty cats on it, but you can get one with whatever you feel like looking at for a year. Make sure you get one with enough space to write a few things for each day that you need to (like an inch-and-a-half square). If you get as busy as you'd probably like to be, you'll need it. I also write notes in the margin between the calendar itself and the photo at the top for tasks I need to do at some point this month (Figure 12-4).

The Dean One-Page Plan could change your life and is worth more than the price of this book on its own.

I take a lot of care with writing emails. Sure, I do them lightning fast, but I think lightning fast. And I spell check emails and often read them to myself in my head to see whether they need any tweaking before I hit Send. I am careful with all emails, whether it's trying to get a well-paid job that will finance my operations for a year or whether it's a simple "thank you" to a fan. In fact, I'm so careful writing emails that they're often so good that I want to use them elsewhere.

I feel it's my right to use my side of any email I write, because it's mine. I never publish the other person's comments without permission, and I never use anything of mine that is specific to any one person, but if I write something to someone else, it's mine to reuse, without needing to ask that person. By doing this I can often "kill two birds with one stone" in a way that is very effective time management.

A good example of a place I did this is in the "Ethical Hacking" sidebar in Chapter 9 that I wrote. It was lifted pretty much word for word from an email that I sent to a friend, when we were just riffin' back and forth about anything and everything.

It goes without saying, but typing is basically the main way that information gets put into the Internet and into the world these days. Sure, a YouTube video is not typing, but planning it involves typing, and answering your email is, writing promos is, posting comments is. And dealing with most problems as they arise is mostly done via typing these days. I took a typing class when I was 14. Back then, it was on typewriters. I was the only guy in the class. Everyone else in that class was doing it because they wanted to be a secretary. I did it because I wanted to be a writer, wanted to change the world, and knew I couldn't do that hunting and pecking.

I type 110 words a minute. With great accuracy. And I am really quick with using a mouse and doing keyboard shortcuts to open, save, edit, and close documents. I'll spit out 1,000 words before breakfast—seriously—and they're usually pretty darned good.

You don't need to type 110 words a minute to change the world, but you probably need to be able to type at least 40 or 50 words a minute to keep up with the entry-level amount of work you're going to need to do in order to really make a mark on YouTube, or anywhere.

I've heard a lot of talk about Internet addiction, basically starting about a year after the Web existed.

My laptop is turned on about 18 hours a day (from the moment I wake up until the moment I go to sleep), although I'm not on it virtually all that time. I'm on it a lot of that time, though—probably 362 days a year. I actually have another computer on in another room that runs 24/7, but it's acting as a server, putting info out into the world, and it's always daytime somewhere in the world. I might be considered an Internet addict by some, because if I get up in the middle of the night and go to the bathroom, I'll often go into that room and check my email before I go back to sleep, usually only if I'm expecting a crucial work-related email. I do business with people in Europe often, so their emails often come in the middle of the night and sometimes require a quick response.

I've been accused of having Internet addiction. But I don't think I do. (Then again, many drug addicts don't believe they're drug addicts.) The reason I don't think I am an Internet addict is because it doesn't interfere with other aspects of my life and because I use the Internet to get things done.

This may be a personal bias, but I think gaming online 18 hours a day is a waste of time. For that matter, I think being on YouTube 18 hours a day might be a waste of time, because you don't have a lot to show for it in the long run. With the games, I guess you do produce something. You produce a high score if you're good and gain the respect of other gamers. And on YouTube, you make people laugh or think, and maybe make a little money, but it's entirely dependent on a system that could disappear at any time. Any day of your YouTube life you could turn on the computer in the morning and find that the site has been sold and is a different animal now. Or you could find it completely gone, forever.

That's one reason I encourage people, if they're making timeless videos—ones that will be interesting past next week—to put their videos on an RSS feed so people can download them and watch them on portable devices. (You can learn more about that in Chapter 10.) I encourage people to use their experience on YouTube (or gaming or whatever it is you spend way too much time doing online) to think about it and expand it into other forms of media or "metamedia" (media about media) that lives on even when the machine is turned off.

Hell, even though I love computers, I may be old fashioned, in a way. I like books (like the one you're holding in your hands). Write a book if you can. Use YouTube (and the rest of the Internet, particularly Wikipedia) as a self-administered university to get smart and skilled and knowledgeable enough to write some books. (I recommend my book $30 Writing School if you want to know how to actually get one published.)

Books are very archaic technology. They're stories smashed into ground-up pieces of dead trees. But books are one of the few common art forms these days that would exist if the Internet—nay, the entire power grid—went black. If civilization failed, you could still read a book by the light of the sun (or even by a full moon) and get as much out of it as you could in a fully functioning technologically advanced society. Of course, a YouTube book wouldn't be of much use then, but if nothing else, the Dean One-Page Plan could help you rebuild society, and that's in this book. You don't need a computer or even a pen to use that system. The three-column Dean One-Page Plan will work with a sharpened stick and dirt. If you're rebuilding society in a post-thermonuclear war scenario, you might have to change the second column from "BUY" to "Barter," and the third column from "CALL" to "Visit." (Or perhaps change the third column to "Annihilate with rocks and sticks" if humanity repeats itself with its last chance to start over. And I think it probably would.)

Here's a cute video about Internet addiction, from the WhatTheBuckShow. It's tongue-in-cheek, but it does provide a bit of information about the problem at hand:

www.youtube.com/watch?v=nXpYUkT5gjo (URL 12.25)

Back up your work frequently. Nothing is less effective for time management than doing hours (or years) of work and losing it into the air. Computers crash. Files become corrupted. Hard drives fail. And in my 17 years of daily computer use, I will tell you from experience: It's not a matter of if; it's a matter of when.

I save documents as I go. I turn off autosave in the properties of any program I work frequently with and save manually every few minutes, using the Ctrl+S keyboard command. Autosave can be obtrusive. It just gets in the way of my flow, because I have to wait for the autosave to complete before I can type anything else. But you probably shouldn't turn off autosave unless you're going to be fairly obsessive about saving manually. Like me.

I'll save even more frequently than every few minutes if I'm on a roll. If I type a particularly brilliant sentence, I'll save. If I make a really cool edit in my video-editing program, I'll save. It becomes second nature to do this if you work at it. Train yourself to save as you go.

I back up a text document as soon as I'm done working on it for that particular session. I'll either back it up to a USB thumb drive (that I carry with me most everywhere, on my key ring) or email it to myself at a free Gmail account that I use only for backups. With larger files, I back them up to a removable hard drive at the end of a bit of work, and once a week I back up everything to a 500 GB FireWire drive. It seems like a lot of work, it seems a little obsessive-compulsive, but in my computing history, in the literally millions of files I've created and edited, I've lost only one, and it wasn't a very important one.

Be sure you have good antivirus software with up-to-date virus profiles. And run scans once a week. I generally make Thursday afternoon my day to scan and then back everything up on all three of my computers. It takes a bit of work, but from a time management standpoint, there's no substitute for this kind of care. If your life exists mostly on computers, it's good to keep your computers happy, humming, and backed up.

Thursday is also my day to blow my computers clean with canned air, vacuum out the fans in my server computer, and even vacuum the house, as well as print out my new Dean One-Page Plan page. Thursday feels like Sunday to me, the day before the beginning of my week. I don't know why, but that's the way my internal clock works; I like to get everything done on the same day so I can start fresh the next day.

You'll figure out your own day, and your own way, but I truly believe that some sort of time management system is needed to do the amazing amounts of steady work that are required to make a dent on YouTube, as well as in the world, these days.