Chapter 8
On Global Investing
Acres of Diamonds
Acres of Diamonds” is the title of a classic lecture by Dr. Russell Conwell, founder of Temple University. He delivered his talk the world over during the 1870s and 1880s, long before this era of mass communication, and his words inspired millions of people. Dr. Conwell told the story of an ancient Persian named Al Hafed, a wealthy man who sought even greater riches. One night, he dreamed of finding a great diamond mine. Soon after, he set off on a search for it that would take him to every corner of the ancient world.
The quest forced Al Hafed to spend all his wealth. Despondent, he cast himself into the sea at the Pillars of Hercules, sinking beneath the foaming crest of the tide. Later, on Al Hafed’s very property in Persia, so Dr. Conwell’s story goes, “his successor led his camel to the garden brook and noticed a curious flash in the shallow stream, and pulled out a black stone with an eye of light, reflecting all of the colors of the rainbow.” He had discovered in Al Hafed’s garden the Golconda diamond mine, which was to yield some of the world’s greatest diamonds, including the Kohinoor diamond that is treasured among England’s crown jewels.
The moral of the story is clear and simple: Stay home and dig in your own garden, instead of tempting fate in an alien world. You will find “acres of diamonds” right where you are.
The more I read about investing outside the United States, the more I think about this story. I am not suggesting that the U.S. economy is a new Golconda, nor that investing in overseas ventures is parallel to death in a foreign land. But here in the United States we have, at least at the moment, the most productive economy, the greatest innovation, the most hospitable legal environment, and the finest capital markets on the globe. With 5 percent of the world’s population, we produce 25 percent of its goods and services. It is safe to say that the United States is the envy of almost every other nation. As U.S. citizens, we should count our blessings every day.
If our diamond lode is within our own borders, shouldn’t the investments we choose for our portfolios stay here, too? I believe that would be a sensible strategy. Overseas investments—holdings in the corporations of other nations—are not essential, nor even necessary, to a well-diversified portfolio. For investors who disagree—and there are some valid reasons for global investing—I would recommend limiting international investments to a maximum of 20 percent of a global equity portfolio.r

The Global Portfolio Extreme

Today’s conventional wisdom suggests otherwise. In recent years, pension and endowment funds have gradually built their holdings of foreign equities to significant levels, often at the expense of their U.S. equity positions. More than 1,000 U.S.-operated equity mutual funds—one out of every four—invest primarily in international equities, and even our largely domestic funds have nearly 7 percent of their assets invested in foreign issues. The global investing strategy is a favorite of academic theorists, some of whom recommend that the ideal equity portfolio should consist of holdings of each nation’s stocks at their world-market weight. As of mid-1998, such a strategy would have yielded the following weightings:
Nation Percent
United States48%
Japan9
United Kingdom10
Germany5
France4
Emerging markets4
Other20
Total100%
 
 
Note that more than half of the assets of this “ideal” portfolio for a U.S. investor would be placed outside the United States.
This strategy rests primarily on a simple premise: Because foreign markets have experienced patterns of volatility that are different from those of the U.S. market (and, to an important degree, different from one another), their inclusion in a portfolio of U.S. equities would reduce the portfolio’s total volatility and hence provide higher risk-adjusted returns. Other arguments advanced in favor of the strategy include: the enhanced stability inherent in a more diversified economic base; higher potential growth rates; and cheaper valuations in world markets. But these are speculative arguments that may or may not prove valid.
The other side of the story was well presented, in late 1997, by Wall Street Journal columnist Roger Lowenstein.1 Describing the strategy as “Global-Investing Bunk,” he wrote that “this faddish bit of investment wisdom was exposed as nonwisdom in 1997.” Citing the collapse in Asian stocks, he challenged the notion that “the ‘sound’ investor is one who has moved a goodly chunk of his money out of the society he knows to countries with which he is unfamiliar, each according to its market weights.” Lowenstein concluded that “while gambling in every country is wiser than gambling in one, not gambling at all is wiser still.”
TEN YEARS LATER
The Global Portfolio
Today’s global portfolio looks surprisingly similar to its profile of a decade ago. The weight of U.S. stocks has declined slightly, from 48 percent to 44 percent, and the developed countries have more or less held their own. Only the emerging markets have shone, rising from 4 percent in 1998 to 9 percent a decade-plus later.
Nation Percent
United States44%
Japan11
United Kingdom8
Germany4
France4
Emerging markets9
Other20
Total100%

Currency Risk—and Returns

I, too, have serious reservations about a full market-weighted global strategy. It involves a very heavy layer of one particular risk that an equity investor never need assume: currency risk. Returns earned from investing in stock valued in one’s home currency are measured in the coin of the realm in which the investor earns, spends, and saves (sometimes to your advantage as a citizen, to be sure, sometimes not). Even if foreign investments were to provide the same rate of return—measured in their local currencies—as U.S. investments, the returns earned might be very different, depending on the strength or weakness of the dollar in world markets. A strong dollar reduces the returns earned by U.S. investors in foreign markets; a weak dollar increases the returns earned in foreign markets.
Given this scenario, investors could easily have been (and probably were) led to believe that foreign markets had outpaced the U.S. market and therefore promised better future growth. The 3.6 percent enhancement in annual return—over a very strong U.S. market—had led to 137 percentage points of extra capital accumulation over a decade. Why not jump on the bandwagon?
Why not, indeed? Because the excess returns in international markets were, to an important degree, an illusion. Although investors had earned a handsome return in the currency markets, their returns from foreign stock markets were, in fact, rather ordinary. Measured in local currencies, international market annual returns lagged the U.S. market by 4.1 percentage points annually, just a bit more than the margin by which they appeared to lead it. The inordinate weakness in the dollar had more than doubled the cumulative international return, as shown in the lower section of Table 8.1.
I believe that the performance of foreign stocks for U.S. investors, in the long run, will be determined by each nation’s fundamental returns (based on dividend yields and earnings growth), rather than by currency returns. Taking into account the national economic growth rates around the globe during the 1990s—and comparing them to the powerful global reach, entrepreneurial energy, and technology leadership we see in our nation today—it would be logical to expect U.S. growth to exceed the growth in other nations.
TABLE 8.1 Global Returns for the 10 Years Ended December 31, 1994
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TEN YEARS LATER TABLE 8.1 Global Returns for the Period 12/94 through 6/09
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On the other hand, the United States may well be at the pinnacle of its economic cycle, while many of the European powers, Japan, and the emerging markets—beset, respectively, with high unemployment, overextended financial institutions, and deep recessions—may have reached some sort of nadir. Further complicating the matter, it is never clear whether these economic factors are accurately reflected in present market valuations. The race for superior market returns around the globe is never an easy one to call.
But there was what seemed to me an easy call in 1994. As it turned out, that call has proven correct so far: such weakness in the dollar could not continue indefinitely. Given that likelihood, past performance data so heavily influenced by the weakness in the dollar were deeply flawed. Looking to the future without being aware that the weak dollar had added 7.7 percentage points annually to foreign stock returns would result in highly exaggerated expectations. In fact, from the close of 1994 through mid-1998, the dollar’s strength was restored and actually reduced foreign returns by an annualized rate of 4.6 percentage points.
TEN YEARS LATER
Currency Risks and Returns
Fifteen years have now passed since my self-described “easy call” that the “weakness in the dollar [from 1984 through 1994] could not continue indefinitely.” The call proved to be right on the mark. The dollar quickly strengthened through 2001, and the long back- and-forth cycle continued as the dollar weakened in 2002-2008, only to strengthen a bit in mid-2009, before weakening again. For the full period, the dollar declined 15 percent against the Federal Reserve’s major currency index. The dollar’s weakness during this long span, from 1994 to mid-2009, produced only a slightly higher return for international stocks in dollar terms (3.7 percent) than for those measured in local currencies (3.5 percent). Nonetheless, the returns of both lagged the return of the Standard & Poor’s 500 Index (6.8 percent) for the full period.

The Global Efficient Frontier

Many investors reject the full market-weighted global strategy but endorse a more sophisticated form of analysis that sets the structure of the global portfolio. The analysis involves the calculation of an efficient frontier, which is designed to determine the precise allocation of assets between U.S. and foreign holdings. The goal is a combination that promises the highest return at the lowest level of risk (i.e., the lowest volatility of return acceptable to the investor). I am skeptical of this approach as well, for the efficient frontier is based almost entirely on past returns and past risk patterns. That bias may be unavoidable—after all, history is our only source of hard statistics—but past relative returns of stock portfolios and (albeit to a much lesser degree) past relative volatility are not always harbingers of the future, and may even be counterproductive.
Consider, for example, the efficient frontier that would have been drawn at the end of 1988, the high-water mark for relative returns in international markets. As shown in the upper section of Table 8.2, the optimal combination of the highest return for the lowest risk—and, for aficionados of the theory, the requisite asset allocation—would have called for 50 percent invested in foreign stocks and 50 percent in U.S. stocks. How would it have worked out? Not particularly well. Indeed, after 1988, that portfolio proved to be rather insufficient, if not decidedly inefficient. With an annual return of 11.4 percent (compared to 19.2 percent in the United States), not only did it sharply lag the return of the all-U.S. portfolio, it also actually proved subject to slightly higher risk than the U.S. portfolio (standard deviation of 12.6 percent versus 12.2 percent). That combination of return and risk is hardly a winning combination.
TABLE 8.2 The Efficient Frontier
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Today, an investor putting money to work using this theory would settle on a rather different global portfolio. Based on history, the efficient frontier is backward-looking. So the investor currently seeking maximum return and minimum risk would select an efficient portfolio based on the returns of the respective markets over the past decade, when the results were as shown in the lower section of Table 8.2.
Given a decade of high returns and low volatility in the United States—and the reverse in the rest of the world—U.S. stocks now represent 80 percent of the portfolio, nearly double their weight a decade earlier. Will this new global allocation lead the followers of the efficient frontier theory in the right direction? We have no way of knowing. But experience leads us to conclude that it is rather unlikely to provide the optimal answer.
Another problem with the efficient frontier theory, it seems to me, is that extremely small variations in risk may separate the optimal portfolio from those deemed less efficient. For example, in the decade ending in 1988, the standard deviation of an 80/20 U.S./international mix was 15.1 percent, compared to 14.4 percent for a 50/50 mix (purportedly most efficient). That difference—less than a single percentage point—is so small as to be almost invisible to any real-world investor, particularly one who is not willing or able to engage in the arcane methodology required for calculating standard deviations of monthly return, leaving aside whether such deviations are a valid proxy for risk.
Based on the nine and a half years ended in June 1998, the central tolerances are equally minuscule. For example, the 11.8 percent standard deviation for the hindsight-based 80/20 U.S./international efficient portfolio with the lowest risk would have offered a reduction of less than one percentage point below the 12.2 percent figure for a portfolio holding 100 percent in U.S. equities. For intelligent investors to allow their entire portfolio strategy to be based on these truly trivial past differences in risk—really an elusive proxy for risk—seems a wholly unwarranted triumph of process over judgment.
Contrasting the periods ending in 1988 and in June 1998, Figure 8.1 crystallizes two important realities of the global efficient frontier: (1) vast shifts in the frontier may take place over a decade, and (2) variations in risk near the efficient point of each curve are inconsequential, despite large variations in asset allocation. Slavish reliance on history seems particularly flawed in markets where currency fluctuations create substantial extra risk.
There is, in the final analysis, only one risk that equity investors need to assume: market risk—the inevitable truth that all stock portfolios fluctuate in value. For better or worse, most investors choose to assume two additional risks: style risk, or choosing mutual funds and stock portfolios with a particular bias, such as those focused on large - cap value stocks, or small-cap growth stocks, or any other stocks whose returns are expected to vary from the total stock market over time; and manager risk, or selecting a mutual fund whose portfolio manager may or may not provide the optimal portfolio within the fund’s style category.
FIGURE 8.1 Which Efficient Frontier? U.S. versus International Holdings
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Leaving aside for the moment the wisdom of assuming those two extra risks—which nearly all investors take for granted—I see no reason for investors to assume yet a third extra risk: currency risk. But, to those who, in their own wisdom and judgment, accept the thesis that global investing is necessary, I reaffirm my rule -of-thumb recommendation: Limit international holdings to no more than one-fifth of the equity portfolio.
TEN YEARS LATER
The Global Efficient Frontier
As shown in Table 8.2, the essentially zero returns earned in both U.S. and international stocks during the recent decade were a far, far cry from the mostly double-digit returns of the magical—and clearly unrepeatable—preceding two decades. By most measures, however, volatility risks were little changed.
New Figure 8.1 clearly reaffirms my skepticism about relying on the inevitably backward-looking efficient frontier concept to set investment strategy. As I wrote then, “experience leads us to conclude that [the 1998 efficient frontier] is rather unlikely to provide the optimal answer.” A glance at the new chart shows that the sweeping variables of the efficient frontier of the 1980s and then the 1990s have been replaced by a cramped arc in which the difference in annual returns between 100 percent U.S. stocks and 100 percent international stocks is trivial. What will the efficient frontier look like a decade hence? A guess: significantly different from its pattern in any of the three past decades. And that is why charting a supposedly efficient frontier, however interesting as an historical artifact, is a weak reed on which to lean.

International Economies and Financial Markets

So far, I have not dealt with one of the most obvious risks of putting money to work abroad: the contrasts between the governments, economies, and financial systems of most foreign countries and those of the United States. As a theoretical matter, those risks tend to be subsumed by the marvelous arbitrage pricing mechanism that is implicit in the financial markets. Through this mechanism, market prices are assumed to take into account all existing information about a stock—including all stocks of all nations—and, through the decisions of informed buyers and sellers, to reach a price that accurately balances potential risk against prospective reward.
In retrospect, the record clearly shows that huge shifts take place in the relative positioning of national economies—sometimes over an extended period of time, and sometimes with remarkable speed. The financial market is a stern taskmaster that brooks few compromises. Consider Japan. A decade ago, U.S. investors were worried that the Japanese economy, “the rising sun,” would eventually dominate the world. In Tokyo, soaring stock prices escalated the total capitalization of Japanese stocks to nearly half of the world’s entire market capitalization. Japan’s dominant 43 percent share was half again the size of the U.S. market’s 28 percent portion at the time.
Since then, Japan’s economy has withered while most other economies (especially that of the United States) have flourished. The Japanese government’s fiscal and monetary policies have seemed to hurt rather than help that nation’s economy, and its banking system remains overextended and permeated with problem loans. The Nikkei stock market index has fallen from 27,700 yen to 15,800 yen in mid-1998, about half its value a decade ago.
Reversal of Fortune?
In the early autumn of 1998, the total U.S. stock market was up about 3 percent for the year, and international markets were down about 7 percent. Stock markets in Western European nations were higher, but virtually all other global markets had tumbled. Japan was down about 20 percent, the emerging markets were off about 40 percent, and the Russian markets had plummeted almost 80 percent. To add insult to injury, weaknesses in local currencies of most foreign nations constituted a significant portion of the losses suffered by U.S. investors.
This additional enhancement of the relative returns on U.S. stocks can be interpreted in one of two ways: (1) it further validates the “Acres of Diamonds” thesis of this chapter, or (2) it makes the opportunities for U.S. investors abroad even more attractive than they were earlier. After all, there is considerable substance to the argument that returns in international and U.S. markets will revert to the mean of a uniform global return on stocks over the long term, as happened, on balance, from 1960 through 1997.
Even in these days of U.S. ascendancy, who can be absolutely confident that the U.S. dollar, having soared, will not tumble? Or that a rival nation (or block of nations, such as the European Community) will not supplant the United States as the world economic leader? Or that present world market values are now priced in anticipation of the worst outcomes around the world and the best outcome in the United States? The answer is: no one, least of all I. Reversals of fortune in the financial markets have proved to be more the rule than the exception.
But a trap awaits investors who decide the best is yet to be for foreign markets. It is the trap of market timing. Reversals of fortune often come when least expected. It is easy to be too late, or too early, to take advantage of them, as was the case after their big 1997 tumble. Maybe the worst is finally over abroad. But maybe it is not. We just don’t know.
A current example of the risk involved in global investing is Southeast Asia. Through mid -1997, many global investors had looked to these emerging markets as offering an unusually favorable opportunity for earning superior long-term returns. And, during the 1980s and 1990s, both the economies and the markets of Indonesia, South Korea, Malaysia, Singapore, Thailand, and the Philippines had indeed distinguished themselves. In the newly global economy, their populations and economies were growing apace, and soaring stock returns doubled their weight in world markets, from 1.9 percent in 1991 to 3.8 percent as 1997 began. But, by autumn of 1997, their government-dominated financial systems weakened, their currencies plummeted, and their economies slumped.
Rare was the Southeast Asian market that did not tumble by 40 percent or more in local currency terms and another 40 percent in dollar terms. Declines of 80 percent or more in value were the norm for U.S. investors—all in the span of just a few months. With other world markets marching upward, the relative weight of the Southeast Asian markets fell by an astonishing 70 percent. As 1998 began, their weight was 1.2 percent of world markets, or less than one-third of their weight only a year earlier, when they reached the pinnacle of their popularity with fund investors. The problems persisted in 1998, and these emerging markets continued to deteriorate. These reversals have given investors a humbling lesson in the risks of global investing. Those risks are especially high in nations where U.S. standards for accounting, financial transparency, and liquidity have not yet been attained.
TABLE 8.3 Capitalization of World Markets: 1988, 1998, and 2008
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TEN YEARS LATER
International Financial Markets
As noted earlier, the ebbing and flowing of economic growth and the changes in investor confidence between overoptimism and overpessimism bring their banes—or their blessings—to economies and markets around the globe. Table 8.3 (updated in this edition) clearly reflects the collapse of the Japanese stock market that began in the late 1980s and the remarkable surge in the U.S. stock market during the 1990s.

The Record of Global Investors

Perhaps the fairest way to evaluate the investment merit of global investing is to rest the case on neither abstract academic theories nor anecdotal market evidence, but on the results achieved by real global managers who, unbounded by national borders, put the money of investors to work each day, selecting individual stocks from whichever of the world’s markets they favor. While few funds that follow global strategies have operated for a full decade, the evidence so far is not very inspiring.
In the 10 years through 1997, global funds realized total returns averaging only 11.2 percent annually, a far cry from the 18.1 percent rate of return for the Standard & Poor’s 500 Index. At the same time, these funds’ risk (standard deviation) averaged 14.3 percent, or slightly larger than the 14.1 percent risk of the S&P 500. Further, the average return achieved by the global funds conceals a substantial risk: wide variations in the performance of individual managers. Returns ranged from a high of 15.5 percent annually for the top performer to less than half that (6.9 percent) for the bottom performer. So, investors’ returns varied widely, depending on which fund they chose.
During the past five years, a broader list (57 global funds) has operated, but the managers again failed to distinguish themselves. Their average return of 14.1 percent was lower than the 15.9 percent return of the Morgan Stanley Capital International All Country World Index (all countries weighted by their market capitalizations), and their average risk (standard deviation) of 13.1 percent was higher than the index’s 12.3 percent. The global managers made two mistakes. The first was their strategic bet against the U.S. market. Their fundamental policy decision to invest heavily (as did the global index itself) outside the United States came during an era when our nation’s market returns proved to be the highest of any major market in the world. Their second error was a tactical bet against the U.S. market. With a 30 percent commitment to U.S. stocks at the end of 1997, compared to 47 percent of the target index, they were heavily underweighted. All in all, their record provides less than a ringing tribute to global strategies and global strategists alike.

Constructing Your Own Global Portfolio

There is, of course, another way to go about the process of global investing. If you decide that investing outside the United States offers opportunities for greater returns, along with the possibility of reducing the short-term volatility of your holdings, you may simply decide for yourself the amount of your portfolio that will be allocated to non-U.S. stocks, thus balancing your U.S. investments with others from foreign nations.
But what has been the record of overseas stocks? During the great worldwide bull market of the past 15 years, returns on international stocks have fallen short of the returns available in the U.S. stock market. While the EAFE Index was growing at a 15.3 percent rate through 1997, the Standard & Poor’s 500 Index achieved a 17.5 percent growth rate. Mutual funds in each area failed to match the returns of their target indexes. Surprisingly, though, international mutual funds in fact did slightly better than their U.S. counterparts.
In the past 10 years, however, international funds and indexes alike fell far short of their U.S. counterparts. The average international fund provided an annual return of 9.0 percent, less than two-thirds of the 15.5 percent return for the average U.S. fund. As a result, there was an astonishing difference in the final capital accumulated on an investment of $10,000 in each category. For foreign funds, the capital grew to $24,000; for U.S. funds, the capital reached $42,000. During this period, curiously, while the average U.S. fund again lagged behind the unmanaged index, international funds actually outpaced their target indexes. (I’ll discuss this anomaly shortly.)
Because very few international funds existed in the 1950s and 1960s, valid 40- and 30-year comparisons of fund and index returns are not available. However, looking at the 25-year record, the 9.9 percent return for the average foreign fund fell well short of the 11.9 percent return for the EAFE Index—hardly an unsurprising outcome. Such a difference in annual return has a profound impact on long-run accumulations. An initial $10,000 investment in the average foreign fund would have increased to $107,000, representing a shortfall of fully $60,000 from the $167,000 accumulated in the EAFE Index.
Using the longest possible period—the entire history of the EAFE Index—as a basis of study reflects a remarkable outcome. From 1960 through 1997, the annual rate of return of the S&P 500 Index of U.S. stocks—11.5 percent—was precisely identical to the return of the EAFE Index of international stocks. As we will see in Chapter 10, there were lots of swings to and fro between these two categories, but in the long run international investing failed to add any incremental return to U.S. portfolios. “Chasing the will o’ the wisp” may be too strong a formulation to describe the quest for superior returns in overseas markets. But then again, history suggests that it may not be.

Indexing in International Markets—A Better Way?

By any measure, the long-term record of actively managed international funds leaves much to be desired. But, to the extent investors are persuaded to diversify globally, there is another method for approaching international markets, and it should prove to be a better way in the long run. That method is simply investing in an international index fund.
Indexing provides financial advantages that should prove greater in international equity markets than in the U.S. market. First, average operating expenses are considerably higher for international mutual funds; they run about 1.7 percent, a cost increase of 0.3 percent over U.S. funds. Second, although portfolio turnover is lower among international funds (about 70 percent per year—still a very high figure), transactions cost considerably more in international markets. Liquidity costs, trading costs, stamp taxes, and custodial fees are all higher, and they may result in transaction costs that total as much as 2 percent (or more) of assets each year. Thus, the annual handicap to be overcome may approach 4 percent, nearly double the plus-2 percent handicap faced by U.S. equity managers. At this cost level, it is virtually impossible for most managers to provide superior net returns.
An international index fund incurs the same type of costs as managed funds, but in much lower amounts. Specifically, a low-cost international equity index fund need pay no investment advisory fee and, largely because of that fact, would incur an expense ratio of one-third or less of the international fund norm of 1.7 percent. For index funds investing in the developed markets of Europe and the Pacific, the expense ratio should not exceed 0.5 percent; for emerging markets portfolios, it should not exceed 0.75 percent.
Even more important is the fact that index portfolios sailing in international waters should experience minimal portfolio turnover—ideally, less than 5 percent annually. That rate would be one-fourteenth of the 70 percent average turnover rate of actively managed international funds, a particularly important advantage in costly foreign markets. The low turnover should limit the transaction costs of international index funds to about 0.5 percent of assets per year.
Combined, the operating expenses and the transaction costs of international index funds should generally average less than 1 percent annually, compared to nearly 4 percent for actively managed international funds. Over an extended period of time, international index funds could well be in a position to deliver a natural advantage of some three percentage points in annual return over managed funds. This truly substantial margin is one and one-half times the 2 percent natural advantage that U.S. index funds have enjoyed in recent years.

Yes, No, and Maybe

Have these indexing advantages proved out in practice? The answer is unequivocal: “Yes, no, and maybe.” To understand the “yes” part, you need only consider the ultimate realities of markets and managers, from which there is no recourse. Investors owning all stocks in a given market will achieve the market’s gross return before the deduction of the costs of investing. These same investors, in the aggregate, will inevitably fall short of the market’s return after costs are deducted.
“Maybe” enters the picture simply because we have access only to very incomplete data about the records of all investors in these markets. International funds offered in the United States own only a small portion of all foreign stocks—about $330 billion worth, or roughly 2 percent of all international equities. Such a small sample for comparison may not yield valid conclusions about the relative performance of their managers.
Here is where the “no” comes in. We simply cannot be certain that the 3 percent annual advantage in returns for index funds, which I have assumed will prove out over the long run, will occur without fail in all interim periods. Over sufficient time, however, I expect that U.S. managers will be neither smarter nor dumber than their counterparts throughout the rest of the world, and that the 3 percent margin will hold true on a long-term basis.
Let’s examine the validity of the 3 percent assumption by dividing the international market into its two largest components: Europe and the Pacific. In Europe, the market is highly diversified among a variety of nations: the United Kingdom accounts for 30 percent of the total value of the European index; Germany, 15 percent; France, 13 percent; Switzerland, 11 percent; the Netherlands, 8 percent; Italy, 6 percent; other nations collectively, 17 percent. Not only do the managers of European funds tend to have fairly similar weightings, but the markets of the various European nations are often affected by similar economic and financial factors, and more often than not have followed parallel paths.
The records of funds that invest in Europe clearly validate the index approach to international investing. In the decade through 1997, the average European fund provided an annual return of 10.2 percent, compared to 14.6 percent for the European stock index. Taking into account index fund total costs of up to 1 percent, the advantage would be 3.4 percent per year, the rough equivalent of the 3 percent gap that I postulated on the basis of the drag of high managed fund expenses and high transaction costs. In this period, “Yes,” the index advantage proved out nicely.
In the Pacific, the answer is equivocal. The limited data available—the records of U.S. managers owning but a tiny portion of Pacific stocks—would suggest “Maybe.” But the principal reason for any discrepancy is that the stock market of a single country—Japan—totally dominates the weight, and hence the return, of the Pacific index. A decade ago, Japanese stocks made up fully 93 percent of the market value of the region’s stocks. Even after its fall from grace, this single market carried 80 percent weight in the region. (The MSCI-Pacific Index includes neither China nor the emerging markets of Southeast Asia, which are represented in the MSCI Emerging Markets Index.) But, given the diversification requirements applicable to diversified U.S. mutual funds—imposed by policy or mandated by legal requirements—Japan represented a far smaller weight, an average of just 38 percent of the Pacific portfolios under the direction of U.S. managers.
As a result of this reduced exposure to a fallen, if giant, market over the past decade, Pacific funds provided a positive annual return of only 4.4 percent—modest to a fault, but well in excess of the negative return (-1.2 percent) for the Pacific index. The handful of mutual funds investing primarily in Japan did slightly worse, lagging the Japan - dominated regional index with a negative return of -1.8 percent. Given the small number of Pacific funds (only three in 1988, 57 in 1998), these results do not shake my faith that indexing works in all markets.
Beyond the established markets of Europe and the Pacific are the emerging markets. It is to these emerging markets that investors seeking explosive economic growth often turn. Ignoring the extra risk—which recently became so obvious in these markets—would be naïve, but aggressive investors seeking extra return would be well advised to limit their emerging market exposure to a reasonable portion of their international exposure. While the record of index funds investing in emerging markets is short (only four years), the results so far are encouraging. But, given the brevity of the period, a verdict of “Maybe” is fair enough. Nonetheless, in the fullness of time, such index funds should garner a meaningful edge over active managers.
Turning now to the total international market as measured by the EAFE Index (which does not include the emerging markets of smaller nations), we can surely reaffirm the earlier analysis with a ringing verdict of “Yes.” During the past quarter century, the shortfall of the average U.S. managed international fund was 2.0 percentage points annually compared to the 11.9 percent annual return of the EAFE Index. The full 25-year period (through 1997) included a 15-year segment in which the EAFE Index won by an annual margin of 5 percentage points, followed by a 10-year segment in which it lagged by 2.5 percentage points annually. The change was caused entirely by the shift of Japan from market leader to market laggard during the past decade. If the answer for the short-term investor is “Maybe,” the answer for the long-term investor is “Yes.” Indexing works.
Some international funds can and do defy the odds that so heavily favor index funds. In general, they are funds that tend to have these characteristics: highly experienced managers in place for an extended period, relatively low portfolio turnover, and modest operating costs and advisory fees. (This pattern is unusual in the international fund field, but it is pervasive among the winning funds.) Nonetheless, times change, managers are replaced, policies are revised, and expense ratios often move upward. For the long-term investor interested in spreading investments around the globe via mutual funds, international index funds offer a sensible approach.
TEN YEARS LATER
Indexing in International Markets—A Better Way
Indexing, just as one would expect, continued to provide not only a better way, but a much better way of investing in international markets. Picking up at the start of 1998 (where our comparison in the preceding edition ended), the average actively managed international fund provided an annual return of 2.5 percent, compared to the 3.7 percent return earned by a low-cost total international index fund. This 1.2 percent age point margin was largely a result of the difference in cost. Whereas the passively managed index fund carried an expense ratio of a modest 0.34 percent, the average actively managed international fund carried not only an average expense ratio of 1.31 percent, but estimated transaction costs of 1 percent. (I’ve ignored the cost of sales loads, which are charged by nearly 40 percent of all international funds. This cost, amortized over the investor’s holding period, can easily amount to an additional 0.5 percent to 1 percent per year.)

The Accidental Tourist

In this day and age, it would hardly pay to ignore the impact, on every nation on earth, of the globalization of economies and financial markets. Our nation is no exception to this trend. Indeed, it is arguable that the United States has been the leading force in creating and sustaining globalization. But it seems to me that, for American investors interested in capitalizing on the global trend, the solution lies within our own borders. Seeking to earn higher returns by holding global portfolios has been our version of Al Hafed’s fruitless search in “Acres of Diamonds.”
American companies have become major global powers. A recent study by Morgan Stanley Dean Witter was right on point: “If you invest in the Standard & Poor’s 500 Index as a whole, you own a diversified global portfolio.” While some 77 percent of revenues of the companies in the S&P 500 Index comes from North America, 23 percent comes from other nations: 13 percent from Europe, 2 percent from Japan, and 8 percent from the emerging markets of Asia (5 percent) and Latin America (3 percent). Some of the largest companies in the S&P 500 Index have a truly vast global reach, with half of their revenues or more generated outside of the United States: Coca-Cola, 67 percent; Intel, 58 percent; Microsoft, 55 percent; American International Group, 54 percent; and Procter & Gamble, 50 percent.
Along with peers that have lower international exposure, many of these companies have come to be known as “fortress” companies. They are ostensibly able to control their own growth by the sheer power of their global recognition and marketing muscle. Naturally, although they are subject to business conditions in international economies that are themselves influenced by local currency valuations, in their own businesses they usually hedge most—if not all—of their exposure to currency risk by the use of futures. But with 23 percent of their aggregate revenues and 28 percent of their net income coming from outside the United States, the companies in the S&P 500 Index clearly provide a significant global exposure. U.S. investors need not venture directly into foreign lands.
The past record shows that U.S. stocks with heavy international interests have tended to be highly correlated with other less globally oriented U.S. issues, while foreign markets seem to march to a different drummer. Thus, diversifying by owning foreign stocks directly is apt to be more effective in reducing the volatility of a portfolio’s monthly returns. But, as I argue throughout this book, short-term volatility is not to be prized at the expense of long-term return.

“Acres of Diamonds” Revisited

Large additional exposure to foreign stocks to invest in foreign nations is not essential. In terms of risk and return, the record of the past—whether prologue to the future or not—does not provide compelling reasons to abandon the acres of diamonds that can be unearthed at home in order to seek unknown diamond lodes abroad. Dr. Conwell’s theme was: “Do what you can, with what you have, where you are today.” He focused on opportunities in Philadelphia, but he also recounted examples of finding great wealth all over the United States—from Pennsylvania to New England, to North Carolina and California. He used John D. Rockefeller and oil as one example, and Colonel John Sutter and gold as another.
Dr. Conwell was always careful to dignify the search for wealth with a higher purpose. “I say you ought to be rich,” he would intone. “You have no right to be poor. There are so many opportunities right here.” But he would quickly add: “We all know that there are things more valuable than money, some things grander and more sublime.” The thrill of earning money to build one’s own home and the nobility of helping those in need, he noted, were among “those things greatly enhanced by the use of money.”
If he lived in today’s world, Dr. Conwell would doubtless talk about the accumulation of financial wealth for a comfortable life and a peaceful retirement. I have no way of knowing whether he would also advocate investing in corporations whose home is in the United States. But, with the legend of Al Hafed in mind, it is easy to imagine that he would stake his claim on a portfolio that was fully invested in U.S. equities.
However precarious the perch, the United States is sitting on top of the world as the 1990s end. If our pride in that achievement is false, a mighty fall may be coming. It happened in Japan a decade ago, and it can happen here. Such a fall from grace by the United States, however unlikely, is not impossible. Investors must consider for themselves the relative returns and risks around the globe and then allocate their portfolios accordingly. But for me, if some latter-day Conwell were to quote Roger Lowenstein’s wise advice in the Wall Street Journal, I’d agree: You can lead a happy investment life without leaving home.
TEN YEARS LATER
Global Investing
I want to reemphasize my reluctance to embrace the idea of holding a true global portfolio, in which a U.S. investor’s market weighting would be based on the weights of the markets of each major nation, resulting, in mid-2009, in 44 percent U.S. stocks and 56 percent international stocks. But I have no reluctance whatsoever to emphasize a truly global strategy, focused largely on U.S. stocks. After all, the major U.S. corporations include some of the largest firms in the world, doing business all over the globe. In 2008 foreign sales represented 48 percent of all sales for the firms in the Standard & Poor’s 500 Index, up from 42 percent in 2003. So I continue to believe it is not necessary to stray too far from home.
In a curiously paradoxical turn of phrase, some emerging markets “emerged” among the largest nations of the world. During the past decade, China emerged as a quasi-capitalist power. India emerged. Russia emerged—several times, only to submerge in recent years. Brazil emerged. (Indeed, to describe these four nations as a group, the acronym BRIC emerged.) With the exception of Russia, these are huge and rapidly growing economies, albeit with living standards far below those we enjoy in the United States. China accounts for 18 percent of the world’s population and 9 percent of its gross domestic product (GDP), and its economy has been growing at double-digit rates (10.6 percent) for the past five years. This could well make it the world’s largest economy at some point during the 2020- 2030 decade. For India, the respective figures are 16 percent, 4 percent, and 8.4 percent; for Brazil, 2.7 percent, 2.4 percent, and 4.6 percent; and for Russia, 1.9 percent, 2.6 percent, and 6.4 percent. But their weights in the world’s stock market remain small: China, 1.7 percent; India, 0.7 percent; Brazil, 1.2 percent; and Russia, 0.6 percent.
Do the burgeoning economies of these emerging nations offer greater potential for investment rewards than the more mature U.S. economy? I would answer that question, “Yes.” But we simply don’t know the extent to which that growth potential is already reflected in the valuations of the shares of their corporations, nor the extent to which their societies will change as they develop more open economies. What’s more, political instability remains a threat and adds a layer of substantial additional risk. So I’d approach this relatively new wave of international investing with caution, and stick to my recommendation that international funds—including BRIC funds—do not exceed one-fifth of an investor’s equity position.