Sony’s not the only company to put their own name on their implementation of a standard. Other trade names for CEC are Anynet+ (Samsung); Aquos Link (Sharp); HDMI-CEC (Hitachi); E-link (AOC); Kuro Link (Pioneer); CE-Link and Regza Link (Toshiba); RIHD (Remote Interactive over HDMI) (Onkyo); RuncoLink (Runco International); SimpLink (LG); HDAVI Control, EZ-Sync, VIERA Link (Panasonic); EasyLink (Philips); and NetCommand for HDMI (Mitsubishi).