CHAPTER

25

WHEN YOUR COMPANY HAS A “BEST BUTT” AWARD

Ray Hennessey

It seems like on the first day of a new job, covering sexual harassment is pretty standard. Often, such training is accompanied by videos that show what isn’t acceptable in a professional setting. For instance, telling a coworker they have a nice butt isn’t a good idea.

That’s why a controversy at an Indiana restaurant chain is such a head-scratcher. At least one manager at Scotty’s Brewhouse in Indianapolis was fired as a result of a team-building event gone wrong. Several employees received trophies akin to “best bartender” or “best server,” presumably as some kind of reward for good service.

But one employee got a trophy that was entirely unwelcome: “best butt.” Not only that, but after receiving the trophy, she was then told to turn around in front of everyone so people could take pictures of the asset that earned her the award.

The server, not identified by the local media, was, unsurprisingly, not amused. In fact, she felt humiliated.

“I feel like I’m more than just a butt,” the woman told a local television station. “I feel like I’m smart. I’m going to school.”

In fact, she deserved a trophy for nothing short of work ethic, it seems. “I have two jobs so I can make money and continue to go to school, and then get my degree and not work two jobs anymore.”

The corporate bosses at Scotty’s meted out an ass-whooping for the offense. In a statement, company owner Scott Wise said he was “completely unaware” of the awards, nor did he or anyone else in senior management “condone or sponsor this event.”

“As a result,” Wise said, “we took immediate action that included terminating management, and I have instructed our teams to immediately do additional sexual harassment training companywide, beyond the initial training process new managers go through already when they are hired.”

From a communications standpoint, that touches on the Holy Trinity of messaging companies want to make in a crisis like this: “It was an isolated incident, we handled it swiftly, and we’re working to make sure it never happens again.”

But there’s also something hollow about the response. Sexual harassment policies, like all corporate efforts to root out bad behavior and discrimination, can be filled with gray areas. All hiring, for instance, involves some kind of discrimination. Many managers have spent a good amount of time wondering whether a colleague’s compliment over a dress runs afoul of unwelcome-communications policies and needs a disciplinary response.

In this instance, though, there isn’t a gray area. Talking about someone’s butt to them is an event worthy of termination at most places, for obvious reasons: it objectifies someone in a sexually aggressive away, which runs a high risk of being unwelcome by the receiver. That’s first-day training material: no touching, no whistling, no hooting.

Having an engraved trophy takes this to a whole other level.

And that’s where an isolated firing and retraining might not do the trick Scotty’s management needs. Many employees test company policies, but only enterprises with permissive cultures allow some to blow past boundaries in the way that happened with the “best butt” trophy. It’s probably not surprising that this happened in a bar environment, which is more laid back than a cubicle-farm office. A neon Bud sign is a modern sub rosa, a signal that much of what happens in the confine of the bar is meant to stay there--or at least to never be mentioned (or remembered) again. Many employees at bars and restaurants know and accept this. The banter that goes on in kitchens or behind bar with staff would make a Teamster blush and cause blood-pressure spikes in the average HR representative.

But that’s no license to humiliate or take away human dignity from someone, and that’s what happened at Scotty’s. Beyond simply a rogue employee or two, Scotty’s corporate culture bears some responsibility and needs an assessment. After all, it was Scotty’s overall culture that, presumably, allowed people to be hired and promoted to the point where a “best butt” trophy didn’t command a second thought. At the very least, it’s a cultural indictment that a single management team at one restaurant could have an event like this without anyone in the corporate suites knowing about it or approving of it beforehand. Yes, all companies have bad employees and subpar managers, but bad culture often allows these people to go unchecked. That’s the blame of leadership--not the bad actors in question.

Here’s the good news. Scotty’s seems like a great business. It’s been around 20 years, has about a dozen restaurants, and looks to be welcoming and inventive with its food. (I’m particularly intrigued by something called a Chupacabra burger.) This isn’t some roadside trucker tavern that can’t get out of its own way. It seems to have bright marketing minds, committed leadership, and knows a crisis when it sees one. A cultural audit is at least easy to begin, even if the findings are troubling.

And there’s better news: Scotty’s can use this to try to hire more people who work their tails off, support themselves, pay for their education and contribute to a positive workplace culture.

That would be a very nice end.