CONTENTS

FOREWORD BY JASON FEIFER

PREFACE

CULTURE IS YOUR EDGE

PART I

CLARITY

CHAPTER 1

CREATING ONE OF THE BEST WORK CULTURES IN AMERICA . . . WITH ZERO OFFICES

by Sara Sutton Fell, founder and CEO of FlexJobs

CHAPTER 2

UBER VS. LYFT: EXACT SAME TECH—ENTIRELY DIFFERENT CULTURES

by Jeremy Swift, co-founder and CEO of Cordial

CHAPTER 3

THE SECRET WEAPON OF DISNEY, APPLE, AND THE PATRIOTS

by Matt Mayberry, inspirational keynote speaker and author

ENTREPRENEUR VOICES SPOTLIGHT: INTERVIEW WITH CAREY JUNG

CHAPTER 4

YOUR CULTURE IS YOUR EDGE

by Ben Judah, head of marketing at DrDoctor

CHAPTER 5

FIVE COMPANIES WHO GET CULTURE RIGHT

by Steffen Maier, co-founder of Impraise

CHAPTER 6

TO BELIEVE AND BELONG

by Robert Wallace, executive vice president of marketing at Tallwave

ENTREPRENEUR VOICES SPOTLIGHT: INTERVIEW WITH MICHAEL BUSH

PART I

CLARITY—REFLECTIONS

PART II

LEADING

CHAPTER 7

THE LEADER SETS THE CULTURE

by Brian Patrick Eha, freelance journalist and former assistant editor at Entrepreneur

CHAPTER 8

THE UNICORN WITH A “NO SHOES” OFFICE

by Rose Leadem, online editorial assistant at Entrepreneur

CHAPTER 9

EXPAND WITHOUT KILLING CULTURE

by Tony Delmercado, COO of Hawke Media

CHAPTER 10

STOP LOSING GOOD PEOPLE BECAUSE OF BAD CULTURE

by Pratik Dholakiya, co-founder of E2M and digital marketing consultant

CHAPTER 11

WHICH CAME FIRST: THE CULTURE OR THE GROWTH?

by Tony Delmercado, COO of Hawke Media

CHAPTER 12

SIMPLIFY THE WORKPLACE

by Anka Wittenberg, chief diversity and inclusion officer at SAP

CHAPTER 13

HOW TO BUILD A GREAT WORKPLACE—FOR FREE

by Jeffrey Hayzlett, primetime TV and radio show host, speaker, and author

CHAPTER 14

THE COMPANY PEOPLE NEVER QUIT

by Peter Daisyme, co-founder of Hostt

ENTREPRENEUR VOICES SPOTLIGHT: INTERVIEW WITH JASON COHEN

PART II

LEADING—REFLECTIONS

PART III

TOOLS AND TACTICS

CHAPTER 15

TOOLS TO SHAPE YOUR CULTURE

by Nadya Khoja, director of marketing at Venngage infographics

CHAPTER 16

YOU CAN’T BUY HAPPINESS—YOURS OR THEIRS

by John Rampton, entrepreneur, connector, and online influencer

CHAPTER 17

BOOTSTRAP YOUR CULTURE

by Kelly Lovell, founder and CEO of Lovell Corporation and motivational speaker

CHAPTER 18

YOUR PEOPLE AREN’T AS HAPPY AS YOU THINK

by Heather R. Huhman, career and workplace expert and founder of Come Recommended

CHAPTER 19

HOW GOOGLE REINVENTED THE EMPLOYEE SURVEY

by Steffen Maier, co-founder of Impraise

CHAPTER 20

FEEDBACK THAT BUILDS CULTURE

by Sujan Patel, growth marketer and entrepreneur

CHAPTER 21

EIGHT EASY TACTICS TO MAKE WORK FUN AND PRODUCTIVE

by Peter Daisyme, co-founder of Hostt

CHAPTER 22

MAKE WELLNESS A PILLAR OF CORPORATE CULTURE

by Andrew Medal, founder of Agent Beta, serial entrepreneur, and author

ENTREPRENEUR VOICES SPOTLIGHT: INTERVIEW WITH TODD GRAVES

PART III

TOOLS AND TACTICS—REFLECTIONS

PART IV

DYSFUNCTION

CHAPTER 23

HOW A CEO CAN FIX CORPORATE CULTURE

by Shellye Archambeau, CEO of MetricStream

CHAPTER 24

FIXING UBER’S MISTAKES

by Nina Zipkin, staff writer at Entrepreneur

CHAPTER 25

WHEN YOUR COMPANY HAS A “BEST BUTT” AWARD

by Ray Hennessey, chief innovation officer at JConnelly

CHAPTER 26

WHEN REBEL.COM NEEDED A CULTURE MAKEOVER

by Rob Villeneuve, agile coach and CEO of Rebel.com

CHAPTER 27

THE EASY WAY TO IMPROVE EMPLOYEE ENGAGEMENT

by Matthew Baker, vice president of strategic planning at FreshBooks

CHAPTER 28

PUBLICITY STUNTS ≠ GOOD CULTURE

by Ray Hennessey, chief innovation officer at JConnelly

CHAPTER 29

CUTTHROAT CULTURES DON’T WORK

by Travis Bradberry, co-founder of TalentSmart

CHAPTER 30

FIVE SIGNS YOUR COMPANY IS DOOMED

by Craig Cincotta, senior director of marketing communications at SAP

CHAPTER 31

BURNOUT IS KILLING YOUR GROWTH

by Mark Robinson, co-founder and CMO of Kimble Applications

CHAPTER 32

WHEN YOU TAKE CULTURE TOO FAR

by Jayson DeMers, founder and CEO of AudienceBloom

ENTREPRENEUR VOICES SPOTLIGHT: INTERVIEW WITH MIKEY TRAFTON

PART IV

DYSFUNCTION—REFLECTIONS

RESOURCES