Table of Contents

Contents

Think Like a Futurist

Part One: Know—The Four Forces of Change

Chapter One: The Four Forces of Change

Chapter Two: Resources

Chapter Three: Technology

Chapter Four: Demographics

Chapter Five: Governance

Part Two: New—The Zone of Discovery

Chapter Six: Higher Learning

Remembering the Future

Re-Perceiving the Future

Chapter Seven: Phase I: Define

Who are You? Where are You Going?

Where is Virgin Going?

Chapter Eight: Phase II: Discover

Four Forces Scan

Dream and Scheme

Chapter Nine: Phase III: Distill

Maximum Value Scenario: R³OI

Now-to-Future Portfolio

Plan in Reverse

Chapter Ten: Who Are You?

The Best-Laid Plans

Chapter Eleven: Where Are You Going?

Clicks's History

Part Three: Do—The 5 Percent Rule

Chapter Twelve: The 5 Percent Rule

Chapter Thirteen: Tinkering: The Genesis of General Mills's Idea Greenhouse

PUSH: A Catalyst

Ninety-Nine Percent Perspiration

The First Movable Piece

Tinkering. Again.

From Philosophy to Practice

Idea Greenhouse: Structure

Building “to Tolerance”

The 5 Percent Rule

“Do Diligence”

A Culture of Futurists

The Idea Greenhouse Legacy

Part Four: What's Next Toolkit

The Futurist's Mind-set

Drop Assumptions and Agendas

Practice Curiosity and Courage

Save “How” for Last

Be Comfortable with Ambiguity

Suspend Judgment

Overcoming Resistance to Change

Finding Fault (Blame)

Arguing with Reality (Denial)

Needing to Know the Answer (Fear)

Focusing on Busyness (Avoidance)

Whining (Inaction)

Feeling Stuck (Resignation)

Acknowledgments

About the Author