STRATEGY #3

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SHOP RIGHT!

You’ve cleared the clutter and set up your kitchen for healthy cooking. Now it’s time to start preparing more meals at home, if you aren’t doing so already. Of course, you should use the healthiest ingredients, and this may mean changing your shopping habits. Whether you’re eating at home on your own, dining with your family, filling a child’s lunch box, or nibbling food from a brown bag at your desk, it helps to plan your menus and shop ahead so you always have the makings for healthy breakfasts, lunches, dinners, and snacks. By buying your own food and preparing it yourself, you can ensure you’re getting the maximum nutrients in each meal. Or to put it another way, if you don’t know what you’re having for dinner on any given night, it increases the odds that (1) you will likely be searching out convenience food when the hunger pangs finally do strike and (2) you won’t be having dinner as a family (or at all).

Whether you’re trying to lose weight or simply to stay healthy, the importance of eating three meals a day and strategic snacks cannot be underestimated. It’s also important to be aware that a key remedy for preventing obesity, prediabetes, type 2 diabetes, and a host of other ailments plaguing our nation today can be found right in your own kitchen—in your refrigerator, pantry, and cupboards. But that’s only if they’re filled with the right foods.

On the following pages you’ll find ways to shop that will save you money without sacrificing the nutritional quality of the foods you buy. While there will always be new studies touting the health benefits of one food over another, there is no question that when it comes to healthy eating, a diet that contains plenty of nutrient-dense, high-fiber vegetables (including legumes); fruits; whole grains; lean protein; good fats; and low-fat dairy (if you eat dairy) is the right way to eat. Additionally, if you serve a wide variety of these foods at most meals most of the time, you will make great strides in improving your own health and the health of your family.

MAKE A WEEKLY MEAL PLAN

No busy home cook wants to be running in and out of the supermarket every day for lack of planning. That’s why creating menus for the week (building in a night out for fun), and a shopping list to match, saves time (and money).

To plan menus, however, you need to think about who’s home when and also to consider changing up your same-old, same-old repertoire with some tasty new mealtime ideas. Making some meals using leftovers should be factored in, as should preparing on-the-go breakfasts and office and school lunches. For inspiration, take a look at our Sample Meal Plan for a Healthy Week, on page 194, which utilizes a number of the recipes in this book. (For those of you on the South Beach Diet, be aware that these menu ideas are consistent with Phase 2 of the diet.)

Remember, nothing can derail a week’s menu planning quicker than becoming a “short-order cook,” acquiescing to everyone’s personal tastes at mealtime. I recently saw a sign in a friend’s kitchen that said, “You have two choices for dinner. Take it or leave it.” This may be a little harsh, but the point is that catering to picky eaters creates picky eaters and destroys the best-laid plans for serving the healthiest meals. When planning menus for the week, try to think of meals that have at least one key element that everyone will enjoy and also consider dishes that can be easily customized. For example, provide various veggie toppings for whole-wheat pizzas and let each person design his or her own pizza. Do the same for taco fillings and toppings. And consider a make-your-own salad night. Even if you get complaints that “there’s nothing to eat,” I assure you that your family won’t starve.

Consider everyone’s schedule. Plan your meals around your own and your family’s weekly schedule as much as possible. Do you or your spouse (or other family members) come home later on some nights than others (or not at all if someone is traveling or working nights)? If that’s the case, prepare a big meal and package the leftovers for those who can’t make the original dinnertime. Or cook ahead and refrigerate or freeze individual portions.

Consider a “meatless weekday” or two. The idea of Meatless Mondays has been around for a while to encourage plant-based eating and reduce the amount of saturated fat in our diet, but eating meatless meals any day of the week is fine. Whether you choose one based on beans, eggs, or tofu or another soy protein, there are plenty of dishes that you and your family will enjoy. For example, try a wholesome dish like Black Bean Chili with Tangerine-Avocado Salsa (page 286), which you can make on the weekend, or Mighty Mac and “Cheese” (page 290), which requires less than 15 minutes of hands-on time. Both are great sources of protein and contain plenty of fiber and antioxidants as well. Meatless meals are often more economical too.

Consider ethnic nights. Plan dinners around ethnic themes; it’s a great way to make mealtime fun, and if you have kids, they’ll look forward to Italian Wednesdays or Chinese Fridays. (It’s also a conversation-starter about what’s most nutritious in these cuisines and what to stay away from.) Use the recipes on pages 259–306 for ideas. For example, on Italian night serve MegaMeatballs and Sauce (page 276) with whole-wheat pasta preceded by a vegetable antipasto. (You can make the meatballs ahead of time and freeze them.) For Middle Eastern night, start the meal with Lemony Tomato Hummus with Carrot Chips (page 269) followed by Lentil-Bulgur Salad with Summer Squash and Walnuts (page 292). For Asian night, try Stir-Fried Garlic Shrimp with Bok Choy (page 289) served with brown rice rather than white.

Plan for leftovers. Recycling leftovers into next-day meals and snacks not only saves you cooking time, it also helps keep your food budget in check. Leftover flank steak (page 279), for example, can be sliced and tossed with veggies for a lunchtime salad; extra chicken (pages 275 and 278) can be turned into a chicken salad sandwich on whole-grain bread or be sliced, reheated, and served with vegetables over brown rice for dinner; leftover grilled salmon (page 288) makes a great salad paired with greens and a mustardy yogurt dressing; leftover broccoli (page 297) or sweet potatoes (page 303) can be used the next day for a vegetable omelet or frittata for breakfast or dinner.

SAMPLE MEAL PLAN FOR A HEALTHY WEEK

MEATLESS MONDAY

BREAKFAST

• Vegetable juice blend

• Toasted Pecan Muesli with Dried Fruit (page 268)

• ½ cup nonfat Greek yogurt

• Coffee or tea

LUNCH

• Lentil-Bulgur Salad with Summer Squash and Walnuts (page 292)

• Tomato slices with fresh basil

DINNER

• Black Bean Chili with Tangerine-Avocado Salsa (page 286)

• Slice of wholewheat baguette

• Chocolate Bark with Cranberries, Almonds, and Pecans (page 306)

SNACKS

• Lemony Tomato Hummus with Carrot Chips (page 269)

• Feta cheese cubes (marinated in 2 tablespoons low-sugar vinaigrette) with bell pepper slices

TUESDAY

BREAKFAST

• Cantaloupe wedge

• Poached egg and Canadian bacon atop ½ wholewheat English muffin

• Coffee or tea

LUNCH

• Cobb salad (top chopped romaine with diced reduced-sodium deli chicken, crumbled turkey bacon, and chopped avocado, tomato, and red onion) with balsamic vinaigrette

DINNER

• Stir-Fried Garlic Shrimp with Bok Choy (page 289)

• Brown rice

• Sliced cucumber and radish salad drizzled with extra-virgin olive oil and vinegar

• Sliced kiwi with a squeeze of lemon

SNACKS

• Red bell peppers with a spreadable reduced-fat cheese wedge

• Asparagus spears with ham (wrap baby asparagus with lean ham and sprinkle with extra-virgin olive oil, lemon juice, and black pepper)

WEDNESDAY

BREAKFAST

• Blueberry Buttermilk Muffin with Almonds (page 266)

• Scrambled eggs with chopped chives

• Coffee or tea

LUNCH

• Tuscan Kale and Mushroom Soup (page 274)

• ½ lean roast beef sandwich on whole wheat bread with horseradish

DINNER

• Chicken Cutlets with Apricot Sauce and Pistachios (page 278)

• Sweet Potato Salad with Fresh Basil (page 303)

• Sugar-free vanilla pudding cup

SNACKS

• Tuna “boats” (fill celery stalks with tuna salad)

• Granny Smith apple slices with 1 slice reduced-fat Cheddar cheese

THURSDAY

BREAKFAST

• Sweet and Savory Breakfast Burrito with Sautéed Apples (page 262)

• Coffee or tea

LUNCH

• Greek salad (top chopped romaine with diced cucumbers and tomatoes, kalamata olives, and reduced-fat feta cheese) with 2 tablespoons red wine vinaigrette

DINNER

• MegaMeatballs and Sauce (page 276)

• Whole-wheat couscous

• Mixed green salad with 2 tablespoons low-sugar prepared dressing ½ cup fat-free Greek yogurt with berries

SNACKS

• 2 deviled egg halves with cherry tomatoes

• “Cheesesteak” bundles (wrap cubes of string cheese in lean deli-sliced roast beef; microwave for 15 seconds)

FRIDAY

BREAKFAST

• Cheddar cheese toast (melt reduced-fat Cheddar on 1 slice 100% whole-grain bread)

• Fresh berries

• Coffee or tea

LUNCH

• Super Veggie Minestrone (page 272)

• Hearts of romaine with 2 tablespoons low-sugar Greek Goddess dressing

DINNER

• Grilled Salmon with Cucumbers and Ginger Dressing (page 288)

• Greens Gratin with Turkey Bacon (page 299)

• Quinoa

• Raspberries with mint

SNACKS

• Fresh pear slices with ½ cup fat-free Greek yogurt and 6 walnut halves

• Turkey roll-up (spread deli-sliced turkey with Dijon mustard, top with a slice of reduced-fat provolone cheese, and roll up)

SATURDAY

BREAKFAST

• ½ grapefruit

• Scrambled eggs

• Turkey bacon

• Coffee or tea

LUNCH

• Mighty Mac and “Cheese” (page 290)

• Assorted vegetable crudités

DINNER

• Chicken in Mexican Mole Sauce (page 275)

• Chunky Guacamole Salad (page 301)

• Sugar-free gelatin with sliced banana

SNACKS

• Individual 3-ounce can water-packed light tuna with 8 whole-wheat crackers

• Snow peas with red pepper dip (purée jarred roasted red peppers with fat-free or reduced-fat cottage cheese)

SUNDAY

BREAKFAST

• Fresh orange segments

• Chickpea and Carrot Frittata (page 263)

• Coffee or tea

LUNCH

• Layered Salad with Creamy Cilantro Dressing (page 294)

• Small wholewheat pita

DINNER

• Better Beef Burgundy (page 280)

• Watercress and endive salad with fresh lemon juice and extra-virgin olive oil Baked apple with chopped walnuts

SNACKS

• Salmon Mousse with Vegetable Dippers (page 270)

• Caprese snack (toss mini mozzarella balls and grape tomatoes with extra-virgin olive oil and red pepper flakes)

MAKE A HEALTHY GROCERY LIST

Before heading out to the supermarket, farmers’ market, or co-op, review your meal plan for the week and make a grocery list that includes all the ingredients for each meal. A list is essential for efficient shopping, for figuring out expenses ahead of time, and for keeping unhealthy impulse items out of your shopping cart. Divide the list by food/product type. Your basic categories should include Vegetables; Fruits; Lean Protein (Meat, Seafood, and Poultry); Soy-Based Meat Substitutes; Whole Grains; Beans and Other Legumes; Dairy, Cheese, and Eggs; Healthy Oils and Other Fats; Nuts and Seeds; Seasonings and Condiments; Beverages; and my favorite Special Treat, dark chocolate.

Then list the specific items you need under the appropriate headings. On pages 307–13 we have provided suggestions for healthy foods in each of these categories to help you get started. You can either photocopy this list or download it from southbeachdiet.com/wakeupcall. Once you’ve come up with your weekly meal plan and made your shopping list based on the recipes you want to prepare, go through your pantry, refrigerator, and freezer and cross off any items you already have. Although it’s more efficient and economical to shop once a week, there will, of course, be times that you’ll want to purchase fresh ingredients more often. Consider how many times you can actually get to the market as you write up your shopping list.

The Lowdown on Buying Whole-Grain Products

If you don’t read the ingredient list on a food package, you can’t be truly sure that a product that purports to be whole grain actually is. But how do you separate the true whole-grain products from the huge number of imposters on the supermarket shelves? Before buying any grain product—bread, crackers, cereal, or pasta—check the ingredient list to make sure it says “100% whole wheat,” “100% whole oats,” or “100% whole rye,” for example. Skip products that simply say “whole wheat”; they may be predominantly whole wheat, but it’s not a guarantee. Also pass up any products that just use terms like “wheat flour,” “enriched wheat,” or “enriched white flour.” Other commonly used words like “multigrain,” “3-grain,” or even “10-grain,” which may make a product sound more wholesome, mean only that the product contains several different types of grains and are no assurance that any of them are whole grains. Even the word “organic,” which describes how a product may be grown and processed, does not mean it’s made with whole grains.

So why is it so important to eat only whole grains? The term “whole grain” means that all parts of the grain kernel—the bran, germ, and endosperm—are kept intact, which is beneficial because the complete grain kernel contains the vitamins, minerals, and phytonutrients, as well as fiber, which appear to be protective against so many different types of diseases. The latest federal dietary guidelines recommend that everyone (except those who are already gluten-free) significantly reduce the amount of refined grains in their diet and replace them with whole grains.

Once you begin looking at grain packages, you will notice that some display a very visible black and yellow stamp from the Whole Grains Council, a nonprofit consumer advocacy group. There are two types of stamps: “100% whole grain,” meaning that a product is made entirely from whole grains and “whole grain,” meaning it may contain some refined grains. It’s best to look for the 100 percent stamp. Just because a product does not have a Whole Grains Council stamp, however, does not mean that it is not whole grain. Once again, you need to read the label carefully. And please, try to get your kids used to doing so too.

Some In-Store Reminders

It’s not that hard to shop, right? When it comes to making the healthiest meals, however, there are a few things people often forget:

Timing is everything. In considering when to shop for the week, keep in mind that most grocery store chains get deliveries on Mondays and Tuesdays and the freshest food is usually available on Wednesdays. Also, the best store sales tend to run Wednesdays to Sundays in many chains. Look at the weekend newspapers and supermarket circulars for sale items and coupons, or go to your favorite supermarket’s Web site to see what will be on sale in the coming week. You may find “buy one, get one free” offers. Shopping close to closing time may also provide additional discounts, since perishable items sometimes must be sold by the end of the day.

Often the biggest bargains aren’t at the grocery store. Consider shopping for some items at big box stores and also getting fresh produce from a local food co-op (see also “Shop Healthy on a Budget,” on page 202).

Eat before you shop. You’ve heard this advice before, but it bears repeating. Never go shopping when you are hungry. You will be more vulnerable to the sights and smells of food and end up with a shopping cart full of items you wouldn’t succumb to if your hunger were in check. Have a healthy snack at home or in your car before setting foot in the store.

Stick to your shopping list but be flexible. Having an easily readable list in hand will keep you from wandering aimlessly down the aisles, randomly tossing things into your cart that you may or may not ever use or that you’ll regret later (like that box of cookies!). Be flexible, however, and don’t pass up any super-sale items that you know you can use for present or future meals. You should be especially flexible when it comes to buying produce, purchasing what looks the freshest rather than just sticking to what’s on your list.

Don’t just shop the perimeter. It used to be standard advice to tell people trying to eat healthy to shop only the perimeter of the store—where you typically find fresh dairy, meat, poultry, produce, and fish—and to avoid shopping the center aisles, where the processed foods and sugary drinks are stocked. While the perimeter continues to be your main source for healthy items, these days shopping the center aisles is also essential for a well-rounded, healthy diet. It’s here that you’ll likely find whole-grain breads, cereals, and pastas; monounsaturated olive and canola oils; great vinegars; flavorful herbs and spices; and, of course, all manner of canned goods, including beans, fish (light tuna, salmon, and sardines), and vegetables (tomatoes being an important one), no-sugar-added jams and jellies, natural peanut butter, and lower-sodium soups.

Read the food labels. While about half of grocery shoppers say they read food labels to help them figure out what to buy, less than half of these people say they even bother to read the ingredient list after scanning the Nutrition Facts panel. There’s no question that both can help you make better in-store decisions. And by the time this book comes out, there may finally be a front-of-package nutrition panel that is clearer and more helpful.

Since so many people are in a rush when grocery shopping (the average shopper purchases 61 items in 26 minutes), we suggest that you look for a few key things on the Nutrition Facts panel:

Serving size. What you assume is a serving for one may actually be a serving for four, so read carefully.

Grams of dietary fiber. The American diet is sorely lacking in this essential nutrient; see “Facts about Fiber,” page 78.

Grams of sugar. We’re getting way too much of this empty-calorie nutrient; see the information on added sugars, page 202.

Protein. Like fiber, it’s very important for maintaining stable blood sugar levels, suppressing hunger, and controlling weight.

And when it comes to reading the ingredient list, we recommend that you look particularly for whole grains (see “The Lowdown on Buying Whole-Grain Products,” on pages 196–97) and watch out for added sugars. Added sugars are those that don’t naturally occur in foods—not to be confused with the fructose in fruit or the lactose in milk, for example, which do. While the Nutrition Facts panel does provide the total amount of sugar in grams per serving for a food or beverage, what it doesn’t provide is how much of that sugar is “added” to make a food taste sweeter. That’s because the FDA requires that these added sugars appear only in the ingredient list. Since all ingredients are listed in descending order by weight, manufacturers can “disguise” the amount of added sugar in a product by using more than one type of sweetener, which means each added sugar weighs less and can be buried far down in the ingredient list. That’s why it’s important to read the ingredient list all the way through to look for added sugars under a variety of names.

Here’s a list of added sugars to look for:

Agave nectar

Barley malt syrup

Brown sugar

Cane crystals

Cane sugar

Corn sweetener

Corn syrup

Crystalline fructose

Dextrin

Dextrose

Evaporated cane juice

Fructose

Fruit juice concentrates

Glucose

High-fructose corn syrup

Honey

Invert sugar

Lactose

Malt syrup

Maltodextrin

Maltose

Molasses

Raw sugar

Rice syrup

Saccharose

Sorghum or sorghum sugar

Sucrose

Syrup

Turbinado sugar

Xylose

A Sugar Experiment

If you are following the typical toxic American diet, you are consuming 35 teaspoons of added sugar in your food every day. According to a 2011 USDA report, that adds up to an average of 132 pounds of sugar a year for every man, woman, and child in the United States.

I want you to conduct an experiment. If you have kids, invite them to join you.

Equipment needed: One box of granulated sugar, a teaspoon, a bowl, and a glass of water (which you’ll need later)

Step 1: Carefully measure 35 teaspoons of sugar into the bowl.

Step 2: Eat all 35 teaspoons of sugar, one teaspoon at a time.

I bet most of you are horrified at the thought of eating all that sugar, and frankly, so am I. Of course I don’t want you to eat it! I suggested this experiment to help you visualize your daily sugar intake.

If you eat processed foods regularly, chances are you’re getting added sugar under a variety of guises—corn syrup, high-fructose corn syrup, glucose, honey, dextrose, fructose, crystalline fructose, maltose, malt syrup, and molasses, just to name a few (for others, see page 202). We all know that products like cookies, snack cakes, and candy bars are high in added sugar, but you may be surprised to learn how many other so-called “wholesome” foods are swimming in it, including breakfast cereals, commercial salad dressings, spaghetti sauces, canned fruit in syrup, and many granola bars. Read labels!

When you eat (or drink) something sugary, it produces a spike in blood glucose that turns on the production of insulin, which is the hormone that ushers sugar and fat into your cells and tissues. If you ingest sugar in the absence of fiber or protein, it breaks down very rapidly, producing a sudden drop in blood glucose that leaves you feeling ravenous—this is the source of most food cravings. Although added sugar has not been directly linked to heart disease, it is clearly associated with risk factors such as obesity, high blood pressure, increased levels of triglycerides, and high levels of C-reactive protein, a marker for arterial inflammation. An overly sweet diet also increases the potential for diabetes, another major risk factor for heart disease.

The 35 teaspoons of added sugar that many Americans are averaging daily is in addition to other sugar that is naturally occurring in foods like fruits, vegetables, milk, and whole grains. While these foods do have fiber and other healthful nutrients, the natural sugar they contain is still sugar, though it is digested more slowly than sugar coming from processed food.

Now to Step 3: Stir 8 teaspoons of sugar into a glass of water. This time, really do take a little taste. This is the amount of sugar in a typical 12-ounce non-diet soda, or 130 empty calories.

Sugar-sweetened beverages, including many sports drinks, fruit drinks, flavored teas, and punches, are little more than liquid candy. But many parents don’t seem to realize this. A position paper in Pediatrics on sugar-sweetened beverage consumption and its role in adolescent obesity showed that soft drink consumption among kids has increased by 300 percent since the mid-1980s, with 56 to 85 percent of schoolchildren consuming at least one soft drink daily. Dr. David Ludwig of Children’s Hospital Boston, whom I interviewed in Chapter 2, notes that if a child were to drink just one 12-ounce sugary soft drink every day, it would add up to the equivalent of a 40-pound bag of sugar by the end of the year.

Given all the hidden added sugar in foods, saying no to sweetened beverages is one of the easiest ways to cut out excess sugar from your diet. The latest American Heart Association dietary guidelines suggest that most women should eat or drink no more than 100 calories per day from added sugars (1 gram of sugar has 4.5 calories, so look at the Nutrition Facts panel carefully) and that most men should eat or drink no more than 150 calories per day from added sugars—that’s 6 and 10 teaspoons, respectively, not 35! For children, the American Heart Association recommends no more than 3 teaspoons (48 calories) of added sugars a day, which is why I hope you invite your kids to participate in this experiment.

SHOP HEALTHY ON A BUDGET

I understand that in this era of tight budgets, it may be tempting (and certainly easier) to buy cheap fast food instead of fresh whole foods. My response? Don’t even think about it! If you are feeding your kids fast food on a regular basis, you are likely sentencing them to acute illness in the present and chronic illness in the future. If you are feeding yourself a diet of fast food, you are committing slow suicide. The truth is, given the importance that nutrition plays in our health and well-being, we can’t afford not to eat the healthiest food available.

I’ve never bought into the “healthy food is too expensive” argument. I think that in many cases we’ve been given a false choice between health and saving money. The reality is, when you stop buying junk and start buying only high-quality food, you will be surprised by how far your dollar can go. There’s no question that as a nation we are throwing vast amounts of money away on empty calories—on food and drink with little nutritive value—and that those dollars could be better spent on healthier options like low-fat milk instead of sugary drinks, or whole grains or fresh produce instead of highly processed sugary and starchy snacks. Furthermore, savvy shoppers, like the Super Moms I interviewed for this book, know how to get the best value for their dollars, and that means finding high-quality food at reasonable prices. It also means going to the store armed with a shopping list so you don’t buy items you don’t really need; reading food labels to be sure that you are getting the biggest bang for your buck in terms of nutrient content; and clipping circular coupons or printing online coupons to take advantage of supermarket sales.

Here are some ways to manage your healthy-food budget:

Leave your credit cards at home. Studies show that people are much more likely to make impulse buys when they use credit cards than when they fork over cold, hard cash. In particular, they are more likely to buy junk food when using a credit or debit card. If you typically pay by credit card and find that you are winding up with a lot of stuff in your cart that isn’t healthy or necessary, switch to cash and see if it transforms you into a more disciplined shopper.

Use customer loyalty cards. Most major supermarket chains and even some local groceries sponsor customer loyalty programs that offer substantial savings. In return for discounts on many products, the supermarket tracks your purchases, which provides it with information on what products appeal to specific customers so it can monitor trends and better target its advertising and promotional campaigns. Very often, after you’ve shopped at the store a few times, you will be offered extra discounts on the products that you regularly buy when you swipe your card at the cash register, or be sent notices about trying new products. Joining such a program is great way to remind yourself of just how healthy a shopper you are and to encourage the supermarket to carry more healthy products.

Join a buying club or warehouse club. For a nominal fee, you can get a membership in a buying club or warehouse club that offers brand-name products at a substantial discount. These products are often sold in huge packages containing multiple boxes or individually in larger sizes than you would find in a supermarket. This is a boon for big families who can polish off five boxes of whole-grain cereal or a five-pound bag of almonds in a matter of weeks, but it can prove to be wasteful for single people and smaller families. If you don’t have a lot of mouths to feed, but still want the benefits of bulk buying, check to see whether you can get a fractional share in the membership.

Look for Best Buys on Produce

The first rule for buying produce at a good price is to buy it fresh and in season. For example, berries can be dirt cheap in the summer and priced through the roof in the winter, and vice versa for citrus fruit. Here are some other tips on how to cut the cost of fruits and vegetables:

Join a food co-op. Several Super Moms have told me that they save a good deal of money on produce by joining local food cooperatives, or co-ops, which are essentially grocery stores that are owned and operated by their members. The local co-ops buy their goods directly from co-op food distributors or farmers, and they can usually offer better prices than a commercial store because they don’t have to turn a profit. They’re not in business to make money; they’re in business to save money for their members. The co-op members get to partake in the savings in exchange for helping to run the business and a small initiation fee. Plus, members have access to a wide variety of fruits and vegetables.

Many coops support local agriculture and buy organic and other responsibly produced goods. Some co-ops, like the famous Park Slope food cooperative in Brooklyn, New York, have thousands of members; others scattered across the Unites States may have just a few dozen. Some offer a selection of goods that rivals any supermarket; others may specialize in particular types of products, like organic produce, that may not be available in local stores. Food co-ops can be found in virtually every state in the United States and in many countries worldwide. If you are interested in joining one or learning more about the food co-op movement, check out Coopdirectory.org.

Patronize farmers’ markets. A favorite late-afternoon snack at our house is freshly picked heirloom tomatoes with thin slices of part-skim mozzarella cheese. We find the best and most reasonably priced tomatoes at various farmers’ markets around Miami, where South Florida farmers display their vegetables, fruits, herbs, whole-wheat bread and pastas, and many other items. More than 7,000 farmers’ markets are already established all over the country, and they are especially popular in urban areas. Farmers’ markets give local farmers an opportunity to sell their goods directly to consumers, and by patronizing them, you are helping to sustain local agriculture.

Farmers’ markets are a terrific resource for the freshest produce. If you’re a first-time visitor, walk around the various stands to familiarize yourself with all the options before making a purchase. If you typically shop in supermarkets, you may see more unusual types of greens or different varieties of produce than what you’re used to. Farmers’ markets can sometimes be cheaper than traditional produce stands and supermarkets, especially for products like organic fruits and vegetables (as well as organic eggs and grass-fed beef). Many farmers’ markets also now accept cards from the Supplemental Nutrition Assistance Program (SNAP; formerly the Federal Food Stamp Program), which can be exchanged for tokens for purchasing items; and more and more farmers’ markets nationwide are doubling the value of these cards, thanks to the Double Value Coupon Program from the nonprofit Wholesome Wave (see wholesomewave.org). For additional bargains, browse through the market as the farmers pack up to leave at the end of the day. They’ll often drop their prices to avoid having to haul the food back to the farm. To find a farmers’ market near you, check out apps.ams.usda.gov/farmersmarkets.

Join a community-supported agriculture (CSA) group. Another way to ensure that you’re getting the freshest food possible, especially if you live in a city, is to join a CSA group. The way it works is that you purchase a share (a membership or subscription) in a farmer’s harvest, and then every week or every other week throughout the farming season you pick up or receive a box, bag, or basket of seasonal produce (and sometimes eggs or meat as well, if desired) from that farm. Today there are thousands of CSA farms all across the United States (see the database at localharvest.org/csa to find one near you). While a CSA may seem expensive to join (many memberships range from $400 to $600 per season, paid up front), if you share the expense with a neighbor or two, it can be a great way to have direct access to the highest-quality produce while also supporting local agriculture. Many CSAs offer flexible payment plans, including paying in installments, and some accept SNAP cards, offer sliding scale fees, and provide scholarship shares. Many CSA farmers allow visits to the farm once a season, and parents often find that their kids are far more willing to try new foods when they know they’re from “their farm.”

Buy frozen veggies and fruits. Frozen vegetables and fruits are a terrific, convenient, price-conscious alternative when fresh local produce isn’t in season. Frozen products can be considerably cheaper than fresh and, of course, can be stored for a long time. Most frozen food companies now use a technique called flash freezing, which means that the produce is frozen immediately after it is picked to preserve flavor and nutrients. It can be argued (and frozen food companies make this assertion) that flash-frozen vegetables and fruits are more nutritious than fresh produce that has been shipped thousands of miles after it has been picked. To me, that long-distance shipping is instantly a good reason to buy fresh local produce when possible. But in the off-season, frozen is fine (and way cheaper than the many items that need to be shipped cross-country or internationally).

There are scores of different brands of frozen products to choose from, including some inexpensive store brands that are excellent. There are also organic lines of frozen foods sold in both supermarkets and natural foods markets. Browse through the frozen food section of your local store to familiarize yourself with the wide variety of frozen vegetable and fruit choices. And be sure to purchase those without high-fat sauces or added sugar.

Don’t overlook canned fruits and vegetables. Canned produce typically costs considerably less than fresh or frozen and can be comparable to or better than fresh in terms of nutrient content (especially when the fresh produce is imported and has been sitting around the supermarket for days). Some of you may have childhood memories of mushy, overcooked canned peas or that ubiquitous casserole made with canned string beans and condensed mushroom soup (and canned french-fried onions!). If that’s the case, you should give canned vegetables (as well as canned beans and other legumes) another try. Today, many brands offer products that taste almost as good as fresh. And you can even find organic canned fruits and vegetables in many supermarkets.

The downside is that canned goods often have very high amounts of sodium added as a preservative. Look for reduced-sodium or no-salt-added canned products, or remove some of the sodium yourself by draining the liquid from the can and lightly rinsing the contents with cold water before using. Avoid canned vegetables in high-fat sauces and any canned fruits that have added sugar or syrup.

Remember, when it comes to getting dinner on the table quickly, canned beans, tomatoes, and broth (look for fat-free, lower-sodium brands in cans or boxes) are three staples you’ll always want to have on hand in your pantry. We use all three in the recipes on pages 259–306.

Look for the Best Buys on Protein

Consuming lean protein is an essential part of a healthy diet, but lean cuts can be among the most expensive items on your shopping list. Fortunately, most grocery stores and big box stores run regular sales on lean ground beef, chicken and turkey breast cutlets, and ground chicken and turkey (and to really save money you can always buy a whole bird and cut it up yourself). Buy more than you need when the price is good and freeze what you don’t need. Most frozen meat will stay fresh for at least 6 months. If you’re interested in the best buys on grass-fed beef and pastured chicken, for example, shop the big box stores or visit a local farmer.

Don’t forget about dried legumes. Beans and other legumes, like lentils and chickpeas, not only provide high-quality protein but are also a good buy, especially when purchased in bulk. Food co-ops and natural foods stores often offer the best bargains. Check out our recipes for Chickpea and Carrot Frittata (page 263) and Super Veggie Minestrone (page 272), both of which can easily be made with dried beans. Simply do a quick soak (bring the beans to a boil in a large pot with about 3 inches of water, cover them, remove them from the heat, and let them sit for an hour), then simmer the beans until they’re tender before adding them to your recipe. One-third of a 1-pound package is equal to a 15-ounce can of beans. Buy no more beans than you will use in a year, and store them in resealable glass or plastic containers at room temperature.

Don’t overlook frozen and canned fish. Unless you are a vegetarian, eating fish at least twice a week is recommended on a healthy diet. If you are fortunate enough to live near a reputable fish market with good prices, or a supermarket that carries good fresh fish, by all means become a “regular” and shop the bargains. If not, canned and frozen fish are a fine alternative. Frozen seafood is often as good as fresh, and in some cases could actually be “fresher.” New flash-freezing techniques enable fishermen to freeze seafood within minutes of catching it, which means it retains its flavor and nutrients. Typically, frozen fish costs less than fresh, and it can stay in your freezer for weeks if it’s not allowed to thaw before you get it home.

Canned fish is usually much more economical than fresh fish and is definitely more convenient. Stock a few cans of salmon, light tuna, or sardines (packed in water or olive oil) in your pantry for a quick lunch or dinner.

Avoid fish high in mercury, such as such as marlin, swordfish, shark, tilefish, orange roughy, king mackerel, big-eye and ahi tuna, and canned albacore tuna (use light tuna instead).

If You Are a Parent

There is no better way to teach children about healthy eating than to allow them to help you with the meal planning and shopping. If a child is invested in the process, he or she will be more likely to eat the food that’s put on the table. Here’s how to get them involved:

Let the kids help with the menus. If you’re planning a week’s worth of meals at one time, as we suggest above, let the kids who are old enough have a say in some of them, beginning with “ethnic nights.” There are plenty of books on cooking healthy with kids that you can pore over with your child for easy recipe ideas, and many farmers’ markets now give out recipes utilizing the foods that they sell. Let your child search the Internet for recipes. Reading the recipes together also strengthens that skill and lets you share in a project. We have found in our public school nutrition experiences that when kids are involved in tastings and meal planning, they become enthusiastic about healthy food.

Take the kids shopping. Some of you may be tempted to leave your children at home when you shop because you fear that they will distract you from buying wisely and clamor for every type of junk food that they see. Personally, I think not involving kids in shopping is a big mistake, although I do recommend taking one at a time so the experience is worthwhile. And it’s not just the grocery store they should visit with you. Make sure they see the farmers’ market and the food co-op too. Kids need to be taught early on about where food comes from (a chat with a real farmer can help with that), need to see how the markets are organized, and need to learn how to differentiate between wholesome food and the junk food.

Do some homework before you go. Before you bring a child into the store or market, you need to prepare them for the experience. Let them know that you are counting on them to help you pick out healthy food. At home, show them what the Nutrition Facts panel and ingredient list look like on different products. Explain to them what can be learned from looking at packages. Teach older kids about serving sizes and show them how sugar is often disguised in many different forms in the ingredient list (see the list of added sugars on page 202). Even young nonreaders can learn to identify the whole-grains stamp (see page 197), which is a great way to teach them how to home in on healthy breads and cereals, or they can be taught to recognize the organic symbol on fruits and vegetables.

When children grow up learning about the best-tasting, healthiest foods, they will be less likely to accept inferior options. This early learning will go a long way in making them more demanding consumers.

Find teachable moments. One good place to start is the produce section at the supermarket. Stroll down the aisle to see which fruits and vegetables your child can already identify. Then introduce a few new ones and ask if there are some that he or she would like to try. You can also use produce to teach younger children about colors and older children about how each of these colors offers unique health benefits (see our MegaFoods list on pages 254–58 for a quick tutorial). If the good cereals and bad cereals are stocked together, make a game out of who can find the cereal with the lowest amount of sugar first. If your child is old enough to read and do math, have him or her figure out the cost per ounce times the number of ounces per serving of a particular brand of whole-wheat pasta, cereal, or bread. This will help a child better understand the cost of feeding a family and why it’s so important to spend money wisely on food that provides good nutrition.

Allow a healthy treat. To avoid an endless wail of “I want that,” let your child know in advance that one treat can be picked out on the shopping trip, but be sure to limit the options. For example, give her a choice among three healthy things: a piece of fresh fruit, a fruit ice made from real fruit with no added sugar, or a low-sugar frozen yogurt bar. If something else is clamored for, just say it’s not part of the deal.