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Note: Page numbers in italics indicate illustrations.
Ace Hardware, 78–80
Ackerman, Diane, 364–65
active sorting, 33–35
Adams, James L., 111
ad hoc organizational structures, 318–19
age and aging, 164, 190–91, 194, 196, 211, 216–17
Age of Paperwork, 269
alternative medicine, 251, 256–57, 260
altruism, 158–59
Alzheimer’s disease, 19, 107–8, 217, 306
Amber Alert system, 113–14, 159
American Heart Association, 350–51, 352
American Library Association, 365
anger, 52–53
Argentina, 156
Ariely, Dan, 311
Armstrong, Louis, 283
arousal system, 170
associational networks, 55, 299
At Home (Bryson), 121
attention, 37–74
and the alert system, 406n45
attentional filters, 7–11, 16–18, 39, 41, 45, 46–47, 81, 113, 304
attentional network, 43–44
attentional switching, 16, 41–42, 45, 98, 171–72, 174–75, 206, 281–83, 320, 405n42
attention deficit disorder (ADD), 167–68, 171, 195, 304
attention-saving devices, 218
and brain physiology, 37–45
and emotion, 405n42
and memory, 48–54
neurochemistry of, 45–48
and “productivity hours,” 102
and remembering names, 374–75
and sleep, 188
Avogadro, Amedeo, 252–53
Babylonians, 163
base rates of occurrence, 227–33, 235–36, 249–50, 261
Bayesian reasoning, 229–30, 230–48, 248–50, 254, 261, 267, 385–96
Beall, Jeffrey, 341
The Beatles, 287
behavioral economics, 129–30, 132, 262
belief perseverance, 151
Bell Laboratories, 311, 313, 314
Benchley, Robert, 209
Berlin, Brent, 30
biases
in-group/out-group bias, 152–56, 159
intrinsic bias, 331
latent bias, 344
novelty bias, 96, 126–27, 170, 209, 215
partisan bias, 339–40
positivity bias, 217
status quo bias, 331
Big Five personality dimensions, 305
bimodal sleep patterns, 189–90
binomial theorem, 245–47
biological classification, 24–25, 28, 32–33
blind spots, cognitive, 11–12, 48
Bloomberg, Michael, 280
Booz Allen Hamilton, 273–74, 318
boundary conditions, 352–53, 355, 360–62
Boutin, Paul, 322
brain damage and trauma, 64, 160–62, 187
brain extenders, 67–74
brain physiology
and aging, 217
and attention, 16–18, 37, 39, 41–43, 45–48, 171–72, 405n42
and categorization, 62–63
and electronic communication, 101
and home organization, 82
and information overload, 7–8, 10
and memory, 49–50
and multitasking, 98
and neuronal clusters, xvi–xvii, xvii
and organizational decision-making, 276–77, 282
and procrastination, 198
and social relations, 126, 129, 142–43, 152
and time organization, 161, 168, 173, 176–77
See also central executive function; hippocampus; prefrontal cortex
browsing, 377–78
Bryson, Bill, 121
Burd, Steven, 307
Bush, George W., 52–53
business world, 268–326
and data organization, 293–306
and decision-making, 276–82
and information theory, 308–19
and leadership, 283–93
and locus of control, 287–92
and multitasking, 306–8
and organizational causes of failures, 268–70
and organizational structures, 270–76
and planning for failure, 319–26
Byrne, David, 15
caffeine, 192
calendars, 213–14
Callimachus, 14
Camus, Albert, 288
cancer, 240–42, 244–48, 250, 257–58, 349, 351–52
capacity limits, 11, 16, 78–79
cardiac bypass surgery, 239
Carlsen, Magnus, 84
Carr, Nicholas, 377
Carter, Jimmy, 9
categorization
appearance-based categories, 61
and brain extenders, 67–74
and brain physiology, 32–36
and contact files, 123
and filing systems, 94
fuzzy and hard boundaries, 64–67, 370–71
historical perspective, 22–32
and home organization, 87
and junk drawers, 87–91
liquor organization at bars, 88–89
and neuronal networks, xvii, xviii
and retail store organization, 79–80
scheduling task types, 175–76
and social relations, 122–24, 158–59
and temporal resolution, 180–81
typical and defining features, 65–66
Wisconsin Card Sorting Test, 176–77
causation, 346–51
central executive function
and attention, 39, 41–42, 44–46
and creativity, 202, 210, 375–76
and externalizing memory, 74
and flow state, 207
and home organization, 87
and information overload, 310
and multitasking, 98
and online dating, 132
and organizational systems, 304
and reading, 169
and time organization, 166, 174
Chabris, Christopher, 12
Challenger space shuttle accident, 191
change detection, 9–11, 84, 209
childhood education, xxi, 336, 365
children’s television, 368
Chivers, C. J., 339
Church, Alexander Hamilton, 270
Cialdini, Robert, 429n153
Cicero, 340
circadian rhythms, 193–94
Citizendium, 472n335
Claiborne, Liz, 274
“clearing the mind,” 68
cloud storage, 322–23
cognitive blind spots, 11–12
cognitive efficiency, 56–57, 110
cognitive flexibility, 307
cognitive illusions
and gambling, 226
illusory correlation, 253–56
and multitasking, 96, 306, 319
and procrastination, 200
and social relations, 144–49, 152
and time perception, 162
and visual illusions, 21, 21–22
cognitive overload. See information overload
cognitive processing, 183–95
collaborative filtering, 117
command structures, 272–76
Completely Automated Public Turing test to tell Computers and Humans Apart (CAPTCHA), 118
complexity, 120–35, 209, 220–32, 315
concentration, 41, 293–94. See also attention
conformity, 157–59
consumer decision-making, 20, 310, 311
contact files, 122–23
contingencies, 231, 232, 286, 319–26
controlled experimentation, 345–47, 348
cooperative behavior, 135–36
coronary bypass surgery, 259
corporate structures, 271–76, 464n283
cost-benefits analysis, 5, 212–13
Coulter, Ann, 340
creativity
and aging, 217–18
and attention, 38
and central executive function, 202, 210, 375–76
and focus, 171
and organizational systems, 304
and serendipity, 376, 378, 380–81
and time management, 170–71, 202–15
critical thinking, 336, 341, 343, 352, 478n352
crowdsourcing, 114–17, 133, 333
Csikszentmihalyi, Mihaly, 203, 206, 400n7
Cuban, Mark, 292
Cuban Missile Crisis, 155, 366
Curie, Marie, 283
Dali, Salvador, 375
data losses, 321–26
Dawkins, Richard, 26–27
daydreaming mode
and attention, 38–39
and creativity, 202, 217, 375–76, 380
and free association, 364–65
and online dating, 132
and organizational systems, 304
and reading fiction, 367
and social relations, 152
and time organization, 169, 170
decisions, 73, 98, 100, 132, 218, 220–32, 276–83, 310–11, 423n132
Deepwater Horizon oil rig disaster, 134
defining features, 65–66
delayed gratification, 166, 197
De Morgan, Augustus, 377
Dennett, Daniel, 45
denominator neglect, 255–56
Descartes, René, 14–15
designated places, 83, 83–86, 88
De Waal, Frans, 282–83
Dewey Decimal System, 296, 378
dietary supplements, 253–54, 255, 258, 260
diffusion of responsibility, 157–59
digital storage, 91–106
diphtheria, 250
disciplined initiative, 286
disk failures, 321
dispositional explanations, 145–46
distributed processing, xxi, 303
division of labor, 269
document organization, 293–306, 413n95. See also filing systems
double-blind, randomized studies, 255
dreaming, 187
Drew, Richard G., 291
Dupin, Amantine (George Sand), 283
dysexecutive syndrome, 166–67
echinacea, 253–55
The Economist, 251
Eisenhower, Dwight D., 371
e-mail, 98–102, 214, 303–4, 306–7
Empire State Building weight question, 356–57, 360–64
engagement in tasks, 205–6
epidemiological studies, 350
Erasmus, 14–15
Eratosthenes, 163
Ernst, Edzard, 253
estimation, 352–55, 355–64, 449n224. See also statistics
ethics, 280–83
evolution
and attention, 41
and the attentional system, 7–8, 16
and brain architecture, xix
and categorization, 64
and expansion of physical possessions, 78
and kinship models, 26
and preference for order, 31–32
and probability, 222
and social relations, 120, 125–26
executive assistants, 124–25, 196, 210, 213–14, 299–301
executive attention system, 196–97, 368–69. See also central executive function
exemplar object, 60–61
expected value, 236–37, 243–44, 396
expertise, 57, 138–39, 177–78, 205–7, 329–37
externalizing memory
and airplane controls, 373
and brain extenders, 67–74
and brain physiology, 48–49, 50
and creativity, 375–76
and fuzzy categories, 370–71
and memory aids, 109–10
and neuronal clusters, xviii
and organizational efficiency, 270
and social relations, 124–25
and tickler files, 124–25
and writing, xiii–xv
Exxon Valdez oil spill, 191
Eysenck, Hans, 349
failure, planning for, 319–26
false positives and negatives, 232, 232, 233, 386, 386, 388
Feinberg School of Medicine, 56
Ferguson, Jim, 178
Fermi problems, 357–58
filing systems, 93–94, 294–305, 376
Finkel, Eli, 131
fish oil supplements, 350–51
five-minute rule, 211–12
Fleming, Sandford, 163–64
focus, 9, 102, 170–71, 208. See also attention
foundational concepts and habits of mind, 337
fourfold tables, 230–36, 245, 253–55, 260–61, 267, 351, 385–96
framing, 262–63
free association, 364–65
Fremont General Motors plant, 291–92
functional categories, 29–30, 61–64, 80
functional magnetic resonance imaging (fMRI), 40
functional specialization, 270
fundamental attribution error, 146–48, 151, 176, 200, 228, 427n148
Gall, Joseph, 203
Gallucci, Robert, 449n224
Gates, Bill, 284
Geertz, Clifford, 31–32
General Motors, 291–92
genetics, 26–27, 46, 164–65, 171, 201
Getting Things Done (Allen), 68–69
Gibsonian affordances, 35–36, 83
The Glass Castle (Walls), 207
Goetz, Thomas, 381–82
Gold, David, 122–23
Goldberg, Lew, 305
Goodman, Steven, 341
Google, 15, 84, 95, 117–19, 308, 336, 341, 356–62
Gopnik, Adam, 120
Grafton, Scott, 249
Graham, Bill, 334
Graham, Martha, 283
Greek culture, xvii–xviii, 48–49, 83, 288
Gricean maxims, 135–41, 153–54, 181, 347
Groopman, Jerome, 260–61
Harbor Freight Tools, 111–12
Hartzband, Pamela, 260–61
Harvard University, 343–44, 347
Haydn, Joseph, 376
Hayflick limit, 165
heart disease, 191, 351, 442n193
Herodotus, 340
Herrera, Christopher, 258
hierarchical structure and categorization, 79, 95, 180–81, 271–72, 274–76, 276–83
highly successful persons (HSPs), 9, 33–34, 200, 218, 295, 297, 300–304
Hipparchus, 163
hippocampus
and attentional systems, 45
and categorization, 62
and ethical decision-making, 282
and memory, 48, 82, 91–92, 106, 294
and temporal ordering, 172, 173
and written language, xiv–xv
Hitler, Adolf, 134
homeopathic medicine, 251–53
home organization, 77–112
homeostasis, 188–89, 206, 405n42
homosexuality, 26–27
Honda, Larry, 108–9
hostile media effect, 339–40
House M.D., 202
Howe, Elias, 375
How to Solve It (Polya), 357
Huffington Post, 308
hunter-gatherer societies, 7, 12, 23–24, 227
Hurricane Agnes, 289
Hussein, Saddam, 134
Hyman, Mark, 351
Iaconesi, Salvatore, 118
illogical thinking, 226–27, 288
illusions. See cognitive illusions
immersion learning, 186
implicatures, 135–40
implicit learning, 367
inattentional blind spots, 12
index cards, 67–72, 74, 295–96, 305, 410n72
indirect speech acts, 136–37, 139, 141–42
industrialization, 15, 269, 348
inference, 135, 141, 148–49, 154, 182, 185. See also Bayesian reasoning
The Information (Gleick), 377–78
information acquisition, 335–36
information consolidation, 184–86
information literacy, 337–55
information overload, 3–36
and attention, 7–13
and brain extenders, 67–74
and categorization, 22–32, 32–36
and decision overload, 5–6
historical view of, 13–22
infomania, 97
and multitasking, 97–98
and online dating, 132
and optimal complexity, 308–12
and satisficing, 4–5
and sleep, 188
information theory, 311–18, 470n315
intelligence-gathering, 115
Internet, 130–31, 340–43, 366, 369
invisibility problem, 144
Jagust, William, 217
Janata, Petr, 168
Jane, Patrick, 49
jet lag, 194
Joel, Billy, 375
Jonas, Frank D., 93–94, 296–97
Josephus, 340
journalistic standards, 338–39
Julius Caesar, 282
junk drawers, xxii–xxiv, 23, 73, 87–91, 300–301, 381–82
Kafka, Franz, 288
Kahneman, Daniel, xxii, 73, 106, 256, 262–63, 311, 366
Kallman, Craig, 123, 124, 299, 302
Kant, Immanuel, 12
Kay, Paul, 30
Keele, Steve, 305
Kelleher, Herb, 282, 303, 464n283
Kenet, Barney, 241
Kimball, Jeffrey, 84
kitchen organization, 78, 82, 86–90
Kolmogorov complexity, 314–15, 317
Labov, William, 65–66
language, 23, 25, 28, 40, 186. See also writing
Lavin, David, 213
Lean In (Sandberg), 68
Leibniz, Gottfried Wilhelm, 14, 70
leisure time, 6, 18–19, 92, 127, 195, 307–8
Leonardo da Vinci, 292
Lepper, Mark, 339–40
Lévi-Strauss, Claude, 31–32
libraries, xviii, 325, 369, 377, 378–79
Library of Congress, 15, 377, 378
life expectancy, 164, 215–18, 239, 250
Lila: An Inquiry into Morals (Pirsig), 70
Lillard, Angeline, 368
lists, 67–69, 73, 167, 211–13, 408n56
Littlefield, Edmund W., 33–34, 70, 301, 303
locus of control, 287–92, 311, 326
Loftus, Elizabeth, 55–56
London taxi drivers, 82
losing items, xx–xxi, 77, 82, 106–12
LSD, 143
Lucas, George, 74
Lucky, Robert, 400n7
Luria, A. R., 59
Maddow, Rachel, 340
magnetic resonance imaging (MRI), 248
magnetoencephalography (MEG), 40
Major League Baseball, 194
malpractice lawsuits, 134–35
management style, 279–80, 289–92
Mark, Gloria, 170
Maslow, Abraham, 203
matchmaking, 130–31
mathematics, xxv, 266–67, 382–83. See also Bayesian reasoning; statistics
Mazur, Eric, 367
McCallum, Daniel, 270
McChrystal, Stanley, 279
McEnroe, John, 207
McGill University, 285
measles, 250
Mechanical Turk, 119
medical diagnosis and decision-making
and imaging technology, 39–40, 63–64
and information theory, 316
and medical expertise, 332
number needed to treat metric, 236, 240, 247, 264, 264
and recovery times, 241, 242, 245
and statistical reasoning, xxii, 220–38, 238–48, 248–50, 254, 261–62, 267, 385–96, 452n238, 454n247
and treatment decisions, 260–66
MegaUpload, 323
memory
and attention, 48–54
and categorization, 13, 56–67, 370–71
and Concentration game, 293–94
distortion of, 50–56
and early humans, 24
encoding of, xx, 7, 48–49, 82, 179, 183, 368, 374–75
fallibility of, 50–55
methods for augmenting, xvii–xviii, 83, 373–75, 480n374
neuroscience of, 48–56
retrieval of memories, xx, 50–52, 56, 98, 179, 183, 193, 299
and sleep, 183–84, 187–88, 190, 193
unreliability of, xiv
and writing, xiii–xv
See also externalizing memory
Menon, Vinod, 39, 42, 47–48, 287
The Mentalist, 49
Merrill, Douglas, 95, 320, 370
methodical thinking, 355–62
method of loci, xvii–xviii, 83
military organizations, 272, 277–79, 308
Miller, Earl, 96, 97–98, 169–70
Miller, George, 400n7
Milner, Peter, 101
mind-clearing exercises, 68, 210
mind-wandering mode, 38–39, 41–42, 45–48, 68–69
Mindwise (Epley), 135
Mission Command (U.S. Army manual), 285
Mitchell, Joni, 86, 174, 412n83
mnemonic systems, 83
Moore’s Law, 381
morality, 281–82
Moreno, Jacob, 271
Mozart, Wolfgang Amadeus, 287, 292, 375
multitasking, 16, 96–98, 170, 174–75, 306–12, 319
napping, 192–93, 307–8, 442n193. See also sleep
Nass, Clifford, 306
National Cancer Institute (NCI), 380
natural selection, xix, 31, 164
network diagrams, 271–72
neurochemistry
and categorization, 62
and electronic communication, 101
and home organization, 78
and memory, 52
and procrastination, 198
and social relations, 142–43, 158
and time organization, 167–69, 171
See also brain physiology
neurons and neuronal networks. See brain physiology
news media, 338–40
Newton, Isaac, 162
Nietzsche, Friedrich, 375
Nixon, Richard, 201
NMDA receptor, 167
nonlinear thinking and perception, 38, 215, 217–18, 262, 380
Norman, Don, 35
number needed to treat metric, 236, 240, 247, 264, 264
object permanence, 24
Office of Presidential Correspondence, 303
Olds, James, 101
Old Testament, 151
O’Neal, Shaquille, 352–53
One Hundred Names for Love (Ackerman), 364–65
online dating, 130–34, 422n130, 423n132
optical character recognition (OCR), 93, 119, 119
optimal information, 308–10
orders of magnitude, 354–55, 358–59, 361, 363, 400n7
organizational structure, 271–76, 315–18, 470n315, 471n317
Otellini, Paul, 380–81
Oxford English Dictionary, 114
Oxford Filing Supply Company, 93–94
Page, Jimmy, 174
paperwork, 293–306
Pareto optimality, 269
Parkinson’s disease, 167–68
Patel, Shreena, 258
paternalism, medical, 245, 257
Patton, George S., 73–74
peak performance, 167, 189, 191–92, 203, 206
Peer Instruction (Mazur), 367
periodic table of elements, 372–73, 373, 480n372
Perry, Bruce, 56
Peterson, Jennifer, 368
pharmaceuticals, 256–57, 343, 345–46
Picasso, Pablo, 283
Pierce, John R., 73
Pirsig, Robert, 69–73, 89, 295–97, 300
place memory, 82–83, 106, 293–94
planning, 43, 161, 174–75, 319–26
plausibility, 350, 352, 478n352
Plimpton, George, 200
Plutarch, 340
Poldrack, Russ, 97
Polya, George, 357
positron emission tomography (PET), 40
prediction, 344–45
prefrontal cortex, 161
and attention, 16–17, 43, 45–46
and changing behaviors, 176
and children’s television, 368
and information overload, 8
and literary fiction, 367
and manager/worker distinction, 176
and procrastination, 197, 198, 200–201
and sleep, 187
and task switching, 171–72
and time organization, 161, 165–66, 174, 180
See also brain physiology
Presidential Committee on Information Literacy, 365
Prince, 174
Princeton Theological Seminary, 145–46
prior distributions, 249
prioritization, 5–7, 33–35, 379–80
probability. See statistics
procrastination, 195–201, 209, 336–37, 444n298
prospect theory, 262
prostate cancer, 240–42, 244–48, 250, 258, 351–52
pseudo logic and pseudoscience, 225–26, 252
psychic powers, 346–47
racism, 153–54
radiation treatments, 257, 263
Raichle, Marcus, 38–39
railroads, 163–64, 269–70, 273, 460n269
Randall, David K., 191–92
randomization, 349
random sequences, 226–27
RBC Royal Bank, 274
reCAPTCHAs, 118–19
regret, 264–66
rehearsal, 68–69, 374–75, 408n56
Reithofer, Norbert, 284
Rentfrow, Jason, 196, 305, 376
representativeness heuristic, 228–29
research ethics, 348–49
resource limitations, 11, 19–20
risk assessment, 216, 221–22, 238–48, 264–66
Robinson, Marilynne, 375–76
Roman culture, 288
Ross, Lee, xxii, 146–48, 339–40, 347
Rubik’s Cube, 185
rule of the designated place, 83, 83–86
RxList.com, 342
Sacks, Oliver, 92
Sand, George (Amantine Dupin), 283
Sandberg, Sheryl, 68
Sanger, Lawrence, 331, 333, 472n335
Shultz, George, 156
selective migration, 196
selective windowing, 345
self-confidence, 200, 201, 429n153, 444n198
self-discipline, 208
self-presentation advantage, 148
Seneca the Younger, 14
sensory limitations, 165
September 11 terrorist attacks, 52–53, 456n256
serendipity, 377–78
Shakespeare, William, 292
Shannon, Claude, 311, 313–14, 316–18
Shapiro, Robert, 122, 124, 299
Shepard, Roger, 22, 58, 294, 304–5
Shinohara, Katsuto, 351
side effects, 231, 234, 239–41, 245–47, 265, 385, 391, 395
Simon, Herbert, 4
Simon, Paul, 73
Simons, Daniel, 12
Simons, Jonathan, 241
situational categories, 62
situational explanations, 145–46
Slaney, Malcolm, 92–93, 305, 376
Slovic, Paul, 255
Smith, Adam, 269
Smithsonian American Art Museum, 335
smoking, 97, 126, 348–50, 405n42
social psychology, 145
social relations, 25–27, 113, 120–35, 142–43, 151–54, 158–59, 209, 217, 339
socioeconomic status, 347, 350
sorting, 129–30, 336. See also categorization
Spector, Paul, 290
speech acts, 135–37
SpongeBob SquarePants (cartoon), 368
spreading activation, 55
spurious correlation, 347–48, 348
Standard Time Act, 164
Star Princess grounding, 191
STARS (Science Talks About Research for Staff), 285–86
statistics, xxii, 20, 22, 220–32, 266–67, 449n224, 450n227, 454n243. See also Bayesian reasoning
Steel, Piers, 197–98, 200, 444n198
Steely Dan, 174
stereotypes, 154
Stickgold, Robert, 184
Stills, Stephen, 86
Sting, 208–9
storehouses, 111–12
stories and storytelling, xiv, 20–21, 178, 258, 333–34
synchronizing devices, 322
Talking Heads, 15
taxonomic classification, 63
telecommunications, 312–13
testimonial advertising, 21
Tetris, 185
Thamus, 14
Thinking, Fast and Slow (Kahneman), 262–63
Thus Spake Zarathustra (Nietzsche), 375
tickler files, 124–25, 213, 301
time and temporal perception, 168–69, 171–73, 178–81, 184, 187, 197
time management, 160–218
and biological time, 162–69
and brain trauma, 160–62
calendars, 213–14
and creative time, 202–15
and filing systems, 94–95
and life time, 215–18
and multitasking, 169–83
and procrastination, 195–201
and sleep, 183–95
timesaving devices, 218
time-zone ordering, 298
To Do lists, 68–69, 73, 167, 211–13
Toga, Arthur, 217
Tombrello, Tom, 115
tool organization, 110–12
Toyoda, Akio, 284
traumatic events, 52–53. See also brain damage and trauma
travel, 106, 194–95, 208–9, 325–26
treatment decisions, 260–66
tribal societies, 29–30, 31. See also hunter-gatherer societies
Trump, Donald, 201
Tversky, Amos
and decision-making research, 73, 262, 264–65, 311
and fourfold tables, 234
and organizational systems, 305
and Russian roulette dilemma, 458n262
scholarly influence of, xxii
Volvo story, 20
two-poison problem, 234–35, 236, 249
typical features, 65–66
ultrasound imaging, 248
Urology, 245
Uruk, 13
U.S. Army, 277–79, 281, 284–88
U.S. Centers for Disease Control and Prevention (CDC), 191, 250, 350
U.S. Congress, 164
U.S. Department of Defense, 114–16
U.S. Department of Justice, 323
U.S. Department of Transportation, 265
U.S. Food and Drug Administration (FDA), 257
U.S. Interstate Highway System, 371–72, 372
U.S. National Institute of Mental Health, 189–90
U.S. National Institutes of Health (NIH), 260
U.S. National Weather Service, 225
Utah Construction (Utah International), 33–34, 301
Valins, Stuart, 149–50
Vallone, Robert, 339–40
value maximization, 269
Vance, Walter, 157
Venhuizen, John, 78–79
vitamin supplements, 253–55, 260
Wales, Jimmy, 331
Walker, Matthew, 184
Walls, Jeannette, 207
Watson, James, 375
The Wayback Machine, 474n341
The Wealth of Nations (Smith), 269
Wegner, Dan, 49
Wehr, Thomas, 189–90
Weisbord, Marvin, 286
Where’s Waldo? (children’s books), 17–18, 115
White House, 302–3
Whole Foods, 337–38
Wikipedia, 116, 120, 133, 330–36, 342, 378
Wilson, Glenn, 97
Wisconsin Card Sorting Test, 176–77
witness testimony, 55–56
Wittgenstein, Ludwig, 65
Wooton Desk, 294
World War II, 155–56, 173, 250
World Wide Web, 114, 341–43, 474n341
Wynn, Steve, 107, 219–20, 226–27, 279–80, 395
Yates, JoAnne, 295
Young, Neil, 207–8
Your Medical Mind (Groopman and Hartzband), 260–61
Zander, Benjamin, 365
Zen and the Art of Motorcycle Maintenance (Pirsig), 69–70