The Art of Mobile Persuasion

Table of Contents

• The Art of Mobile Persuasion
• Introduction
• The Mobile Universe
• Personalization
• Retail
• Trust
• Customer Journey
• Machine Vs. Human
• Where Are We With Mobile?
• New Technologies
• How to View Innovation
• New Breed of Marketer
• Epilogue
• Notes
• Acknowledgements
• The Experts
• About the Author