CONTENTS
Introduction
1. SETTING THE STAGE
Vision
Planning
Execution
Marketing
Networking
Dealing with the Unknown
2. THE ELEMENT OF SURPRISE
An End Around
Half Off
On the Ropes
My Take
3. BRAND NAMES
Like a Virgin
Court of Public Opinion
Reinventing the Wheeler
My Take
4. AGAINST TYPE
In from the Cold
Charity Write-off
A Woman’s Place
My Take
5. THE RIGHT THING
Per Diem
Truth or Consequences
Sweating the Small Stuff
My Take
6. THINKING BIG
Ultimate Train Set
Face Time
A Leap of Faith
The Original Greeter
My Take
7. BY DESIGN
His Own Devices
Brick and Mortar
Multidimensional Man
My Take
8. SWING AND A MISS
Gull Doors
Circumnavigator
Merging Traffic
Changing the Formula
My Take
9. PERSONAL PASSION
CEO Coach
Shaping Up
Mirror Image
My Take
10. YOUR TURN, YOUR STEPS, YOUR FUTURE
The Vision Builder
Power Planning
Learning Tool for Execution
Learning Tool for Marketing and Networking
Learning Tool for Dealing with the Unknown
The Crazy and Fearless Persona Builder
11. WELL SAID
Postscript
Acknowledgments
About the Authors