Book 7

Facebook Marketing

Contents at a Glance

  1. Chapter 1: Delving into Facebook Marketing
    1. What Is Facebook, and Why Is It So Popular?
    2. Understanding the Marketing Potential of Facebook
    3. Understanding Why Your Business Needs a Facebook Page
  2. Chapter 2: Creating a Facebook Marketing Plan
    1. Understanding the Power of Word of Mouth on Facebook
    2. Understanding Your Facebook Audience
    3. Defining Your Marketing Goals
    4. Developing Your Content Strategy
    5. Encouraging Audience Engagement
    6. Monitoring and Reporting Page Activity
    7. Integrating Your Online and Offline Campaigns
  3. Chapter 3: Selling Products and Services Using Facebook Offers
    1. Understanding Facebook Offers
    2. Creating an Offer for Your Page
    3. Getting the Most from Your Offer
    4. Promoting Your Offer
  4. Chapter 4: Uniting Facebook with Other Social Media
    1. Making Facebook Part of Your Marketing Mix
    2. Promoting Your Facebook Presence Offline
    3. Optimizing Your Page for Search Results
    4. Integrating Instagram into Your Other Marketing Channels
    5. Getting Inside Your Customers’ Heads
  5. Chapter 5: Getting into Instagram
    1. Promoting Your Brand on Instagram
    2. Using Your Instagram Account
    3. Determining What Is Photo-Worthy for Your Brand
    4. Using Hashtags in Your Instagram Posts
    5. Finding Friends and Fans on Instagram
    6. Using Instastories
  6. Chapter 6: Promoting Advanced Customer Engagement
    1. Using Facebook Messenger to Communicate with Customers
    2. Developing a Better Customer Experience
    3. Getting Started with Facebook Live