Book 8

Deploying Other Social Media

Contents at a Glance

1. Chapter 1: Leveraging Social Media
   1. Thinking Strategically about Social Media Integration
   2. Integrating Social Media with E-Newsletters
   3. Integrating Social Media with Press Releases
   4. Integrating Social Media with Your Website
2. Chapter 2: Working with Twitter
   1. Finding the Right People to Follow
   2. Finding Out Who Is Talking about You on Twitter
   3. Responding to Tweets
   4. Searching on Twitter
   5. Tweeting Like a Pro
   6. Sharing on Twitter
   7. Following the Twitter Rules of Etiquette
   8. Hosting a Tweet-Up
3. Chapter 3: Looking at YouTube
   1. Looking at YouTube Basics
   2. Promoting on YouTube
   3. Seeding a Viral Campaign
   4. Advertising on YouTube
4. Chapter 4: Reviewing Pinterest
   1. Understanding Pinterest
   2. Getting Started
   3. Getting on Board
   4. Pinning on Pinterest
   5. Following on Pinterest
   6. Sharing on Pinterest
   7. Driving Traffic with Pinterest
   8. Building Your Pinterest Community