Book 9

Analyzing Data for Success

Contents at a Glance

  1. Chapter 1: Looking Back at Your Business Model
    1. Validating Business Models
    2. Reviewing Your Brand Status
  2. Chapter 2: Reassessing Your Strategy
    1. Allowing for Failed Experiments
    2. Looking Back at Your Digital Marketing Strategy
  3. Chapter 3: Reviewing Ongoing Improvement for B2B Marketing
    1. Ongoing Account Maintenance
    2. Gauging Potential Opportunities
    3. Providing Added Value
  4. Chapter 4: Achieving Maximum ROI
    1. Understanding Split Testing
    2. Selecting Page Elements to Optimize
    3. Getting Ready to Test
    4. Preparing to Launch
    5. Calling a Test
    6. Knowing How a Test Performed
    7. Analyzing the Test