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Index
Copyright
Table of Contents
Back Cover
PHOTOGRAPHING REAL PEOPLE
Perfect Clients Are Rare
Caring About Your Clients
The Approach
SIDEBAR: Build on the Excitement
1. IDENTIFYING PROBLEMS
Reality and Egos
Imagined vs. Real Problems
Common Problems
Neck Area
Men’s Concerns
Women’s Concerns
Quickly Evaluating a Client’s Problems
Accentuate the Positive
2. WORKING WITH CLIENTS
Preparing Your Clients
Clothing Selection
Making Your Clients Feel Comfortable
Really Listening
Be Tactful
3. CLOTHING AND BACKGROUND SELECTION
Clothing Guidelines
Long Sleeves
Black Clothing
High Heels
Common Problems
Too-Tight or Too-Loose Clothing
Wrong Undergarments
Coordination and Separation
Taking Control
4. CORRECTIVE LIGHTING
Keep it Simple
Shadow, Not Light
Camera Area
The Lights
The Main Light
SIDEBAR: Conceal the Flaws But Light for the Subject
The Fill Light
The Separation Light
SIDEBAR: Choose the Right Light for the Job
Positioning the Lights
Testing the Lighting
Lighting the Full-Length Pose
Low-Key Setups
High-Key Setups
Grid Spots
SIDEBAR: Don’t Create New Flaws by Correcting Existing Ones
Magic Settings?
5. CORRECTIVE POSING
The Purpose of the Portrait
Choose the Right Style
Traditional Posing
Casual Posing
Glamorous Posing
Basic Principles
Less is More
Stand, Don’t Sit
Camera Angle
Avoid Mushrooming
Turn the Body Away from the Main Light
Adapting a Pose to Hide a Flaw
Adapting a Pose to Hide a Flaw
Double Chin
Ears
Noses
Eyes
Eyeglasses
Expressions
Hair
Shoulders
Arms
Hands
Bustline
Waistline
The Legs and Feet
SIDEBAR: Condensing a Pose
Finding New Ideas
Test Sessions
In Closing
SIDEBAR: Targeting Test Sessions and Displays
SIDEBAR: Posing Variations
6. CORRECTING FLAWS WITH THE SCENE
Using the Foreground
Coordinating the Foreground and Background
Outdoors
SIDEBAR: “Corrective” Poses Can Also Become Popular Poses
In the Studio
7. OUTDOOR PORTRAITS
Lighting
Use of Shadow
Eyes and Direction of Light
Using the Outdoor Scene Effectively
Hiding White Socks and Bare Feet
Arms
Selecting a Scene
8. PUTTING IT ALL TOGETHER
Qualifying the Client
Determining the Client’s Needs
Evaluating the Client
Choosing Outfits
Beginning the Session
SIDEBAR: Get the Results—But Build the Excitement, Too
After the Session
Processing the Order
Consistency is Key
SIDEBAR: Don’t Overshoot
9. DIGITAL FILES
Color Consistency
Exposure
SIDEBAR: An Efficient Workflow
File Format
SIDEBAR: File Size
SIDEBAR: Tips for Shooting JPEGs
10. DIGITAL RETOUCHING: WHO PAYS THE BILL?
The Worst-Case Scenario
So Who Pays?
What’s Included
Communication
SIDEBAR: Never Skip Retouching
SIDEBAR: Improve or Eliminate?
Sales Techniques
The Long and Short of It
11. NORMAL RETOUCHING
Retouching Style
SIDEBAR: The “Good Stuff”
Don’t Go Too Far
Our Process
Retouching the Subject
SIDEBAR: Which Tool to Use?
Retouching the Background
Vignetting
Converting to Black & White
Spot Coloring
12. OTHER COMMON CORRECTIONS
Poor Focus
Poor Composition
Poor Exposure
Background Problems
Whitening the Teeth
SIDEBAR: Where to Draw the Line
Slimming the Subject
The Nose
The Ears
Tummy Bulge
Opening Eyes
Stray Hairs
SIDEBAR: Eyeglasses
Braces
Final Thoughts
13. THE PURSUIT OF PERFECTION
Weight Issues
Age-Related Concerns
Multiple Issues
Guiding Your Clients
14. WORKING QUICKLY IN PHOTOSHOP
Remove the Games
Isolation
Keyboard Shortcuts
Actions and Batch Processing
CONCLUSION
INDEX
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