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Index
Copyright Table of Contents Back Cover PHOTOGRAPHING REAL PEOPLE
Perfect Clients Are Rare Caring About Your Clients The Approach SIDEBAR: Build on the Excitement
1. IDENTIFYING PROBLEMS
Reality and Egos Imagined vs. Real Problems Common Problems Neck Area Men’s Concerns Women’s Concerns Quickly Evaluating a Client’s Problems Accentuate the Positive
2. WORKING WITH CLIENTS
Preparing Your Clients Clothing Selection Making Your Clients Feel Comfortable Really Listening Be Tactful
3. CLOTHING AND BACKGROUND SELECTION
Clothing Guidelines Long Sleeves Black Clothing High Heels Common Problems Too-Tight or Too-Loose Clothing Wrong Undergarments Coordination and Separation Taking Control
4. CORRECTIVE LIGHTING
Keep it Simple Shadow, Not Light Camera Area The Lights The Main Light SIDEBAR: Conceal the Flaws But Light for the Subject The Fill Light The Separation Light SIDEBAR: Choose the Right Light for the Job Positioning the Lights Testing the Lighting Lighting the Full-Length Pose Low-Key Setups High-Key Setups Grid Spots SIDEBAR: Don’t Create New Flaws by Correcting Existing Ones Magic Settings?
5. CORRECTIVE POSING
The Purpose of the Portrait Choose the Right Style Traditional Posing Casual Posing Glamorous Posing Basic Principles Less is More Stand, Don’t Sit Camera Angle Avoid Mushrooming Turn the Body Away from the Main Light Adapting a Pose to Hide a Flaw Adapting a Pose to Hide a Flaw Double Chin Ears Noses Eyes Eyeglasses Expressions Hair Shoulders Arms Hands Bustline Waistline The Legs and Feet SIDEBAR: Condensing a Pose Finding New Ideas Test Sessions In Closing SIDEBAR: Targeting Test Sessions and Displays SIDEBAR: Posing Variations
6. CORRECTING FLAWS WITH THE SCENE
Using the Foreground Coordinating the Foreground and Background Outdoors SIDEBAR: “Corrective” Poses Can Also Become Popular Poses In the Studio
7. OUTDOOR PORTRAITS
Lighting Use of Shadow Eyes and Direction of Light Using the Outdoor Scene Effectively Hiding White Socks and Bare Feet Arms Selecting a Scene
8. PUTTING IT ALL TOGETHER
Qualifying the Client Determining the Client’s Needs Evaluating the Client Choosing Outfits Beginning the Session SIDEBAR: Get the Results—But Build the Excitement, Too After the Session Processing the Order Consistency is Key SIDEBAR: Don’t Overshoot
9. DIGITAL FILES
Color Consistency Exposure SIDEBAR: An Efficient Workflow File Format SIDEBAR: File Size SIDEBAR: Tips for Shooting JPEGs
10. DIGITAL RETOUCHING: WHO PAYS THE BILL?
The Worst-Case Scenario So Who Pays? What’s Included Communication SIDEBAR: Never Skip Retouching SIDEBAR: Improve or Eliminate? Sales Techniques The Long and Short of It
11. NORMAL RETOUCHING
Retouching Style SIDEBAR: The “Good Stuff” Don’t Go Too Far Our Process Retouching the Subject SIDEBAR: Which Tool to Use? Retouching the Background Vignetting Converting to Black & White Spot Coloring
12. OTHER COMMON CORRECTIONS
Poor Focus Poor Composition Poor Exposure Background Problems Whitening the Teeth SIDEBAR: Where to Draw the Line Slimming the Subject The Nose The Ears Tummy Bulge Opening Eyes Stray Hairs SIDEBAR: Eyeglasses Braces Final Thoughts
13. THE PURSUIT OF PERFECTION
Weight Issues Age-Related Concerns Multiple Issues Guiding Your Clients
14. WORKING QUICKLY IN PHOTOSHOP
Remove the Games Isolation Keyboard Shortcuts Actions and Batch Processing
CONCLUSION INDEX
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