Social Media Made Me Rich by Loop, Matthew -- Read -- Imperial Library of Trantor

Index

Title Copyright Contents Acknowledgements Introduction Part I The Foundation

Chapter 1 For the Skeptics – FAQ

Can anyone make money online with something they’re passionate about? Do I have to leave my current job? Do I have to be in my twenties or thirties to do this? Do I have to travel to make it work? Does it cost a lot of money to start an online business? Do I need to have a formal, university-based education? Do I have to “recruit” anyone? Are there any physical products to ship? Do I have to stock inventory? Is it hard work to start a four-, five-, or six-figure monthly online business?

Chapter 2 Who Am I and Why You Need This Book Chapter 3 Why Start An Online Business?

1. Your office can be anywhere you want. 2. You set your own hours. 3. You are your own boss. 4. There’s no inventory to stock. 5. You get to work with whom you choose. 6. Your work is based on what you’re passionate about. 7. You’re paid by the value you deliver, not by the hour. 8. You don’t need a big team. 9. The tools for success are relatively inexpensive. 10. The amount of money you can make is arguably more than any other industry.

Chapter 4 The #1 Way Most Beginners Sabotage Themselves

The friend factor Several ways you can control external programming Several ways you can control internal programming More on mindset Here’s what to do next: To recap:

Chapter 5 The 5 Success Pillars For Internet Entrepreneurs

1. Vision 2. Your “why” 3. Getting the best tools and resources 4. Taking massive action 5. Measuring and fine-tuning

Chapter 6 How to Position Yourself as a Leader

1. Tell your personal story. 2. Create a custom category where you can be #1. 3. Get a professionally designed website. 4. Add credibility-boosting social signals to your website at the top. 5. Have pictures of celebrities or recognized industry leaders on your homepage. 6. Define your mission and feature the global impact you want to make by giving back. 7. Manage your reputation. 8. Other important psychological triggers that position you as the leader

Chapter 7 How to Manufacture Celebrity

Phase 1: Determine your desired position. Phase 2: Indoctrination Other things to consider when manufacturing celebrity

Chapter 8 The Simple Product Creation Formula

Lifestyle: Health: Mindset & Spirituality: Business & Education: Family: Intimate Relationships: Finances: Step 1: Brainstorm an Idea. Step 2: Adjust and Narrow Your Focus. Step 3: Decide on a Course of Action. Step 4: Know Your Purpose and Why You Do What You Do. Step 5: Get it done! How to easily create digital products:

Chapter 9 The Art of Copywriting and Sales Funnels

The art of the sales funnel

Chapter 10 6 Ethical Persuasion Secrets That Bring You Money

Reciprocity Scarcity Authority Consistency Liking Consensus Chapter 11 How to Conduct Market Research Like a Guru

Keyword Research Reverse Engineering Your Competitors Monetization and Commercial Viability What Others Are Saying in the Forums and on Social Media Trending Topics

Part II Traffic Generation and List Building

Chapter 12 Building a Blog You Can Quickly Monetize

Move the free line So what is a blog? Then and now Add elements of authenticity Why you MUST have a blog Your home online What’s the best blogging platform to use? What’s a subdomain? Outsourcing Get a custom theme or blog design Theme design tips: Compelling psychological triggers and positioning Additional customization tip Include a short, memorable, one-liner slogan Lead-capture system Metadata Permalinks How to title a blog post What Should I Write About? Keyword research Market Samurai Pingler.com Email list Share on Facebook, Twitter, Pinterest, LinkedIn, Instagram, and Google+ Backlinks Author rank How I got over 1,800 Facebook likes for one blog post What to do after publishing a blog post Other proven ways to monetize your blog

Chapter 13 Facebook Strategies That Multiply Your Impact and Income

How to create your Facebook fan page Updating statuses on your Facebook (a.k.a. posting) Marketing your Facebook business page to gain fans and mass notoriety Facebook paid advertising Let’s put this in perspective. The ad image The ad description Facebook video ads Return on investment

Chapter 14 Lucrative YouTube Marketing Tactics

Setting up your YouTube channel Create Your Channel Icon and Art Upload a Video Trailer Add Custom Links and Links to Other Social Media So, what do you need to get started? Where should you film the videos? Camera shy? No problem. Do this. What should you talk about? What’s the ideal video structure? Do you need to edit your own videos? The twelve YouTube video-ranking factors Creating, optimizing, and ranking a video on Google The power of the video thumbnail image The best way to mass distribute a video after it’s been published Piggybacking on trending videos and hot topics AdSense for YouTube Approaching popular YouTube users and buying link placement YouTube sponsored advertising The #1 sponsored ad to run on YouTube How to create a compelling video for your YouTube in-stream ads

Chapter 15 How The Pros Cash-In On Twitter

What to post on Twitter The eight best ways to leverage Twitter

Chapter 16 The Pinterest Traffic Machine

Now it’s time to start pinning content! How to create graphics to upload to Pinterest Getting dramatically more followers and re-pins is simply about being active. Here are some ways to grow your follower count quickly. Which images are the best at pulling traffic? Here are even more powerful ways to incorporate Pinterest into your social media marketing and business-growth strategy: The power of Pinterest advertising Surefire ways to increase your pin engagement

Chapter 17 How to Build Your Brand With Instagram

How to get started How to get more followers, increase your website traffic, build your influence, and attract a steady stream of paying customers with Instagram Popular Instagram apps How often should you post?

Chapter 18 Search Engine Optimization (SEO) Tips And Tricks

There are two types of SEO methods. How to rank your website #1 on Google

Chapter 19 Guest Blogging Secrets

To review, the top three reasons guest blogging should be a foundational strategy in your business are as follows: What’s the best way to find guest blogging opportunities? Things to remember when submitting a guest post

Chapter 20 Making Money With Solo Ads

New Pinterest Tool Gets You Server CRUSHING Traffic!

Chapter 21 Partnering Your Way to Wealth and Influence

How to find joint-venture partners

Chapter 22 Email Marketing Strategies That Bank

How to get your emails opened How to get people to click your email links How often should I build my email list?

Chapter 23 Using Google+ And Hangouts To Grow Your Audience Chapter 24 Building Your “Street Cred” With Forums

How to find quality forums related to your industry The key is finding the right online forums Register an account immediately Choose an easy to remember username and professional avatar Build out your online profile Introduce yourself to the community Take some time to listen and do research Contribute value Place your website address in your forum profile signature section Pick your battles carefully Contact the admin and see if they offer paid advertising Offer member discounts if applicable Outsource at your own risk

Chapter 25 Creating Buzz And Notoriety Via News Releases

How to get a quality press releases written Press release distribution

Chapter 26 How to Make 5 Figures In One Day With Webinars and Teleseminars

The best (and most popular) webinar platforms The top teleconferencing services Sample webinar registration email scripts Sample email #1 Here’s what you’ll discover on the live webinar: Sample email #2 We will also be covering Strategies like: Sample email #3 Sample email #4 Webinar replay email script Sample email: Registration page examples Webinar and teleseminar checklist A comprehensive guide to scripting your webinar and teleseminar presentation Dumb and costly webinar and teleseminar mistakes to avoid The most common buying objections you must handle

Chapter 27 Is Google Adwords Right For You? Chapter 28 Getting Paid to Promote Other People’s Products

What is affiliate marketing? Physical or digital products: which ones are better to promote? How does the process work? Types of affiliate programs Selecting and promoting a product Three approaches to affiliate marketing

Chapter 29 Podcasting For Maximum Impact and Profitability

Here’s why the future of podcasting is so bright Equipment you need to get started Things to think about before recording your first episode How to conduct a great Podcast interview Technical tasks you can outsource After your podcast is published to iTunes, now what?

Chapter 30 Outsourcing Like an Internet Millionaire

So, what tasks can you outsource?

Part III Additional Ways to Monetize Your Expertise

Chapter 31 Selling Private Label Products on Amazon

Here are the steps to take: A few words of advice: How to calculate your profit per unit sold The secret to getting ranked high on Amazon DO NOT use a website like Fiverr to get fake reviews. Getting traffic to your Amazon product listing Deal and coupon sites Amazon top reviewer profiles

Chapter 32 Getting Rich From Speaking

10 ways to land speaking gigs Okay, you’ve got the gig ... now what? Dress for success Visualize your entire talk before stepping on stage Have order forms ready if you’re selling something at the end of your talk Get seminar attendees on your email list

Chapter 33 How to Make a Fortune From Consulting

Step 1 Step 2 Step 3 Step 4

Chapter 34 Turning an iPhone App Into Your Own ATM

Step 1 – Decide what kind of app you want to build Step 2 - Define the purpose of your smart phone app Step 3 - Create something that’s unique in the marketplace Step 4 - Getting the app made Three mistakes to avoid when getting your app built Monetizing your mobile app Get more engagement with push notifications Do you need a website? How to market your iPhone or Android app

Part IV Advanced Training Customized to Your Needs

Chapter 35 In Conclusion Chapter 36 Do You Qualify For Private Coaching?

Why should you apply for this program? What this program will do for you To be clear, there is work to do Why am I doing this? Does this sound good to you so far?

Chapter 37 Spend a Life-Changing Day With Me

Here’s what this experience does for you How the day works

Chapter 38 For Celebrities, Professional Athletes, Entertainers, And Public Figures

What this customized program is NOT Something very important to understand is that the programs we help you build are completely different from traditional boring fan clubs! Many celebrities and public figures usually ask us, “How much time is involved?”

Chapter 39 Want Me To Speak At Your Next Live Event?

Sample speaking topics: Here’s what the information does for you Here’s what to do next

Appendix A Tools and Resources for Starting a Business Online

Hosting and domain names Website creation and blogging Shopping carts for product distribution Payment processing Email marketing software Squeeze pages, landing pages, and sales-letter creation Keyword research Webinar technology Competitive intelligence Graphic design Buying and selling websites Web and programmers Hiring a virtual assistant Transcription Productivity tools Copywriters Ghostwriters Voiceovers Product creation PPC campaign management Helpful online forums

Appendix B Helpful Content Archive

1. They’re crystal clear on what they want. 2. They start an online business around their passion. 3. They network with other Internet millionaires. 4. They hire their weaknesses. 5. They take massive, focused action daily. 6. They understand it’s NOT about the tactics. 7. They know their email list is their biggest asset. 8. They know how to sell. 9. They educate themselves on how to be more successful. 10. They’re not afraid to take risks. 11. They’re always paying it forward. 12. They create multiple streams of passive income. So, what does this have to do with anything? 1. Create a controversial blog post headline. 2. Deliver value. 3. Elicit an emotional response. 4. Tell readers what to do next. 5. Email subscriber and client lists. 6. Facebook advertising Here’s how you can profitably integrate Periscope in your business: Other similar platforms to consider Step 1: Find a charity you’re passionate about that aligns with your attitudes, values, and beliefs. Step 2: Interview the charity and know where the donations go and in what percentages. Step 3: Commit to a monthly contribution. Step 4: Give credit and recognition where it’s due. Step 5: Publicize this act of kindness. Personal coaching/consulting Start doing speaking gigs Master information product development and marketing

Appendix C Recommended Readings

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