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Index
Cover
Contents
Chapter 1: Preliminary Considerations
Why You Might Be Here
Cost of Development
Importance of Mobile Strategies in the Business World
Why is Mobile Development Difficult?
Mobile Development Today
Mobile Myths
Third-Party Frameworks
Summary
Chapter 2: Diving Into Mobile: App or Website?
Mobile Web Presence
Mobile Applications
Marketing
Your App as a Mobile Web App
Summary
Chapter 3: Creating Consumable Web Services for Mobile Devices
What is a Web Service?
Web Services Languages (Formats)
Creating an Example Web Service
Debugging Web Services
Summary
Chapter 4: Mobile User Interface Design
Effective Use of Screen Real Estate
Understanding Mobile Application Users
Understanding Mobile Information Design
Understanding Mobile Platforms
Using the Tools of Mobile Interface Design
Summary
Chapter 5: Mobile Websites
Choosing a Mobile Web Option
Adaptive Mobile Websites
Dedicated Mobile Websites
Mobile Web Apps With HTML5
Summary
Chapter 6: Getting Started With Android
Why Target Android?
Who Supports Android?
Android as Competition to Itself
Getting the Tools You Need
Connecting to the Google Play
Android Development Practices
Building the Derby App in Android
Summary
Chapter 7: Getting Started With IOS
The iPhone Craze
Getting the Tools You Need
iOS Project
Debugging iOS Apps
Objective-C Basics
Hello World App
Building the Derby App in iOS
Other Useful iOS Things
Summary
Chapter 8: Getting Started With Windows Phone 7
New Kid on the Block
Getting the Tools You Need
Windows Phone 7 Project
Building the Derby App in Windows Phone 7
Distribution
Other Useful Windows Phone Things
Summary
Chapter 9: Getting Started With Blackberry
The BlackBerry Craze
Getting the Tools You Need
Other Useful BlackBerry Things
BlackBerry Distribution
Summary
Chapter 10: Getting Started With Appcelerator Titanium
Why Use Titanium?
Who is Using Titanium?
Getting the Tools You Need
Connecting Titanium to the Markets
Building the Derby App in Titanium
Summary
Chapter 11: Getting Started With Phonegap
History of PhoneGap
Why Use PhoneGap?
Who is Using PhoneGap?
Differences between PhoneGap and HTML5
Getting the Tools You Need
PhoneGap Project
Building the Derby App in PhoneGap
Other Useful Phone Gap Things
Connecting PhoneGap to the Markets
Summary
Chapter 12: Getting Started With Monotouch And Mono for Android
The Mono Framework
Getting the Tools You Need
Getting to Know MonoDevelop
Mono Projects
Building the Derby App With Mono
Other Useful MonoTouch/Mono Features
Summary
Introduction
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