Veganomics · the Surprising Science on What Motivates Vegetarians, From the Breakfast Table to the Bedroom by Cooney, Nick -- Read -- Imperial Library of Trantor

Index

Praise for Veganomics Title Page Copyright Contents Introduction 1: Move Aside, Cows and Pigs

How Many Animals Does a Vegetarian Spare? Calculating Cruelty Does This Feel Weird to You? Putting It Into Practice The Ideal Message But Wait, Do Vegetarians Really Spare All Those Animals?

2: Who's Ditching Meat?

Why It Matters Age Gender Income Education Ethnicity Geography Vegetarians: They Love Their Meat! Semi-Vegetarians

3: What Sets Them Apart

Vegetarians Are Democrats Vegetarians Aren't Married Vegetarians Are Middle Children Vegetarians Are LGBT Vegetarians Grew Up with More Companion Animals Vegetarians Are Smart Vegetarians Are Introverted Vegetarians Are Artistic Vegetarians Are as Friendly and Active as Meat-Eaters Vegetarians Don't Follow Traditional Religions Vegetarian Adults Drink and Smoke Less Vegetarians Aren't Foodies People Willing to Purchase “Humane” Meat Are More Likely to Go Vegetarian

4: This Is Your Brain on Tofu

The Caring Vegetarian Vegetarians Have Different Values Vegetarians and Mental Health Vegetarian Teenagers: Rebels with a Cause Are Vegetarians Dieters? Vegetarians Make Better Sex Partners—Maybe Strict Vegetarians Have Lots of Vegetarian Friends and Family Vegetarians Are Picky About “Non-Vegetarian” Food Vegetarians Aren't Perfect on Animal Issues How People Perceive Vegetarians

5: Oh Brother

The Rundown Do Women Respond Better to Vegetarian Advocacy Efforts? Why Is There a Gender Difference in the First Place? Justifying Meat-Eating: Men vs. Women An Equal World

6: Making the Switch

The Point of Change Easy Does It How It Feels Vegetarians Over Time

7: Why They Do It

The Reason Why Health Vegetarians and Ethical Vegetarians: Brothers from Another Mother Vegetarians Young and Old: Differing Motivations Why Vegans Do It The Changing Motivations of Vegetarians Secondary Reasons for Going Vegetarian Semi-Vegetarians: Why They Do It

8: Barriers

The Four Big Ones Other Barriers Put Yourself in Their (Leather) Shoes

9: Former Vegetarians

How Many Are There? Why They're Quitting The Power of How Former Vegetarians: They're Just Different from You and Me Which Groups Are Most Likely to Backslide? What They Eat Now How Long Were They Vegetarian? Doctors Ditching Vegetarianism

10: Rise of the Meat Tooth

A Nation of Meat Lovers The Century of Meat A New Hope Nature vs. Nurture Back Home in the USA: How Much Meat Is on American Plates? Age Gender Income Education Ethnicity Checking In on Chicken: A Few Notes About Poultry Consumption Giving Up Red Meat: A Good or Bad Thing? Fish Tales

11: Meat 2.0

Vegetarian Meat's Storied Roots Who Eats Vegetarian Meats? Why People Eat (or Don't Eat) Vegetarian Meats Laying It on the Table: Which Meat Substitutes Are Liked Best? Language Matters, Part 1: Vegetarian, Vegan, or Meat-Free? Language Matters, Part II: Good Labels and Bad Labels

12: Animals Are Stupid, Emotionless, and Don't Feel Pain

Moral Disengagement Paying No Mind to Animals The Question Is, Can They Suffer? Animals: Are They Like Us? Animals as People

13: Meat-Free Media

The Omnivore's Dilemma The Simpsons Pamphlets Online Videos Media Coverage of Factory Farming

14: Messages That Motivate

The Social Justice/World Hunger Message The Religious Message The Taste Message The Environmental Message The Animal Welfare Message The Health Message Concerns with the Health Message A Final Word on Motivations

15: Inspiring Change

The Caveats Key Recommendations from Research on Vegetarians Key Recommendations from General Social-Psychology Research

Conclusion Works Cited About the Author About the Publisher