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Index
Cover
Title Page
Contents
Foreword
Introduction
Business
1. Why should I register as self-employed?
2. Is seeking guidance advisable?
3. What should I do if I want to work with others?
4. What is a private limited company?
5. Should I set up a company?
6. Are the arts or commercial worlds for me?
7. Should I open a business account?
8. How expensive is it to set up a studio?
9. Why do I require a maker’s mark?
10. What is market research?
11. Why should I buy a wall planner?
12. Do I have skills gaps?
13. Is reading industry periodicals necessary?
14. Who are art buyers?
15. What is a residency?
16. How do I undertake a commission?
17. How do I plan a workshop?
18. Should I try to run a market stall?
19. Should I have my own exhibition?
20. What is the difference between a trade fair and a retail fair?
21. How do I seek representation?
22. Where do I find clients and customers?
23. Do I understand the client?
24. How do I sell my artwork, creative products or services?
25. Where do I find a manufacturer?
26. Should I trust people?
27. Why do I need to focus?
28. Do I require further study?
29. Innovation – why is it important?
30. Why is time management such an issue?
Promotion
31. Will I be discovered?
32. What is wrong with web-based email addresses?
33. What is so important about design format?
34. Should I develop a brand identity?
35. What do I need to promote myself?
36. Is it okay to take my own photographs?
37. How relevant is a CV?
38. Why should I enter competitions?
39. How do I write a media release?
40. What is so important about self-presentation?
41. Why is personal confidence such an issue?
42. What are industry directories?
43. How do I get my work or products into the media?
44. Why should I join a professional body?
45. How do I start networking?
46. Do I need a website?
47. Where should I showcase?
48. Why should I invent publicity stunts?
49. What is sponsorship?
50. How much time and money should I spend on promotion?
Legal
51. Why do I need a working knowledge about legal matters?
52. What is copyright?
53. How do I protect my rights?
54. What is a licence?
55. Why should I apply for design right?
56. What are trademarks?
57. Why should I keep inventions secret?
58. What is the relevance of terms and conditions?
59. What is the point of having a contract?
60. Why should I read a contract?
61. What should I do if I do not agree with a contract?
62. How do I spot a rights grab?
63. What should I do if I have been ripped off?
64. Tell me about DACS
65. What insurance do I require?
66. What is so important about safety?
67. What are British Standards and CE marking?
68. How do environmental regulations apply?
69. What is a CRB check? What is the ISA?
70. Do other regulations apply to me?
Money
71. What should I do if I am making money while still studying?
72. How do I make money when I leave college?
73. Can I make creativity profitable?
74. What fees should I charge?
75. How do I price products?
76. What are the benefits of negotiation?
77. How do I negotiate a deal?
78. When negotiating, what else is there to consider?
79. What are the benefits of part-time employment?
80. Should I invest in a pension?
81. Am I entitled to a grant?
82. How do I apply for a loan?
83. What is a credit union?
84. What if I have little money coming in?
85. What if I have no money coming in?
86. What happens if I get into debt?
87. So what is profit?
88. How is tax calculated?
89. So what is National Insurance?
90. What is an invoice?
91. How do I get paid?
92. What happens if I make a lot of money?
93. When should I register for VAT?
94. Why must I keep records?
95. What happens if I do not keep my records properly?
Last thoughts
96. Should I make a will?
97. How do I find out about future opportunities?
98. What happens if things go wrong?
99. Can I cope with rejection?
100. What can I do to make my creative venture a success?
That’s all for now …
Do you have Q.101?
Further reading
Footnote
Acknowledgements
Imprint
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