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Imperial Library
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Index
Cover
Title page
Dedication
Contents
Introduction
Instabasics
Why Instagram?
Are you up for it?
What you have to gain
The language
The Instagram landscape
Determine your mission
Create your account
Aim for engagement
Commit to being authentic
Smartphone vs. DSLR
Curate
Define your story
Create post categories
Brainstorming for post categories
Get inspired
Flag what you love
Find a flow
Find your photographer
Location scouting
Props
Plan a photoshoot
Creative direction on shoot
First impressions
Storytelling through your grid
Your recognizable aesthetic
Post-worthy?
Think like a magazine
Take time to travel
Curate who you follow
Avoid burnout
Create
Photography pointers
iPhone camera tips and tricks
Achieve the best lighting
Posing
Selfies
All about that edit
Tools for a good edit
The editing process
Creating for your story
Lifestyle
Fashion
Travel
Food
Beauty
Family
Health and fitness
Interior design
Flat lays and products
Elevate
Your first posts
Your caption, your voice
Stories
Story Highlights
Videos
Be discoverable
Engage with your followers
When and how often
Try to get mentioned or reposted
Optimize #hashtags
Make some Insta-friends
Analytics, analytics, analytics
If it ain’t broke, don’t fix it
Successes, failures, and faux pas
Cultivate brand relationships
Sponsored posts
Use affiliate links
Find representation
The wide world of social media
More tools for your toolbox
About the author
Author’s thanks
Copyright
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