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Index
Special Invitation
Copyright
Also by Honorée Corder
Also by Brian D. Meeks
Contents
Introductions
A Note From Honorée
A Note From Brian
Chapter 1: Clarity is Power
Chapter 2: What's MATH Got to Do with It?
Chapter 3: The Basics
Chapter 4: Reading the Numbers
Chapter 5: Where Should I Invest My Advertising Dollars?
Chapter 6: Using Data to Make Critical Decisions
Chapter 7: Using the Numbers to Make More Money
Chapter 8: Calculating Your Copy's Conversion
Chapter 9: Advertising Takes Work and the Patience of Job
Chapter 10: The Best Offense is a Good Defense
Chapter 11: What Constitutes "Noteworthy" in Data?
Chapter 12: Keywords "For the Win!"
Chapter 13: You've Got More Analytical Experience Than You Think
Resources
Quick Favor
About the Authors
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