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Index
Cover
Series
Title Page
Dedication
Contents
List of Figures and Tables
Notes on Contributors
Foreword: Otaku Culture as ‘Conversion Literature’ Ōtsuka Eiji
Acknowledgements
Introduction: ‘Otaku’ Research: Past, Present and Future
Section One The 1980s
1 ‘“Otaku” Research’ and Anxiety About Failed Men
2 Birth of ‘Otaku’: Centring on Discourse Dynamics in Manga Burikko
3 Opening the Black Box of the 1989 Otaku Discourse
Section Two The 1990s
4 Traversing Otaku Fantasy: Representation of the Otaku Subject, Gaze and Fantasy in Otaku no Video
5 Introduction to Otakuology
Section Three The 2000s
6 The Construction of Discourses on Otaku: The History of Subcultures from 1983 to 2005
7 Train Man and the Gender Politics of Japanese ‘Otaku’ Culture: The Rise of New Media, Nerd Heroes and Consumer Communities
8 The Transformation and Diffusion of ‘Otaku’ Stereotypes and the Establishment of ‘Akihabara’ as a Place-brand
9 The Transition of Otaku and Otaku
10 ‘Otaku’ as Label: Concerns over Productive Capacities in Contemporary Capitalist Japan
Index
Copyright
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