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Index
Cover
Frontmatter
1. Introduction to E-Commerce and E-Marketplaces
1. Overview of Electronic Commerce
2. E-Commerce: Mechanisms, Platforms, and Tools
2. E-Commerce Applications
3. Retailing in Electronic Commerce: Products and Services
4. Business-to-Business E-Commerce
5. Innovative EC Systems: From E-Government to E-Learning, E-Health, Sharing Economy, and P2P Commerce
3. Emerging EC Platforms
6. Mobile Commerce and the Internet of Things
7. Intelligent (Smart) E-Commerce
8. Social Commerce: Foundations, Social Marketing, and Advertising
9. Social Enterprise and Other Social Commerce Topics
4. EC Support Services
10. Marketing and Advertising in E-Commerce
11. E-Commerce Security and Fraud Issues and Protections
12. Electronic Commerce Payment Systems
13. Order Fulfillment Along the Supply Chain in e-Commerce
5. E-Commerce Strategy and Implementation
14. EC Strategy, Globalization, SMEs, and Implementation
15. E-Commerce: Regulatory, Ethical, and Social Environments
Backmatter
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