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Index
Cover
Title
Contents
List of Abbreviations
Introduction
Chapter One: Setting the Base Price
Chapter Two: Luxury Packaging
Chapter Three: Branding, by Breeding
Chapter Four: Freelance Producers
Chapter Five: Big Production Companies
Chapter Six: The Mega-Distributor
Chapter Seven: Marketing the Message
Chapter Eight: Industry Waste
Chapter Nine: The Upstart Competitor
Chapter Ten: Repackaging and Rebranding
Chapter Eleven: Lemons Versus Steals
Chapter Twelve: The Genesis and the Future
Chapter Thirteen: Smart Shopping
Chapter Fourteen: Consumer Intelligence
A Note About Spay/Neuter
Acknowledgments
Bibliography
Sources
Index
About the Author
Copyright
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