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Index
Contents
About the Author
Preface
Chapter 1: Influencing Others to Change
Chapter 2: The First Four Seconds
Chapter 3: The Delta Model of Influence
Chapter 4: Credibility: The Pivot Point of Persuasion
Chapter 5: The New Principles of Influence
Chapter 6: Introduction to Omega Strategies
Chapter 7: Framing Principles, Persuasion Techniques, and Influential Strategies
Chapter 8: Applying the Laws of Influence
Chapter 9: The Influential Secret of Oscillation
Chapter 10: Mind Reading: How to Know What They Are Thinking
Chapter 11: I'll Think About It
Chapter 12: How Their Brain Buys . . . You!Bibliography
Index
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