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Index
Introduction
PART I: AMAZON ALGORITHMS
1. Amazon Sales Rank
2. Amazon’s Recommendation Engine
3. Best Seller Lists
4. Categories
5. Top Rated
6. Hot New Releases
7. Movers & Shakers
8. The Importance of Popularity
9. Search & Also Boughts
10. Battling The Sales Cliff
PART II: FREE PULSING
11. Is Free A Bad Idea?
12. Free Matching
13. KDP Select
14. Planning A Successful Free Run
15. Post-Free Tips
16. The End of Free?
PART III: PRICE PULSING
17. The Benefits of Running A Sale
18. With Our Powers Combined
PART IV: ADVERTISING
19. Why Advertise At All?
20. The Major Sites
21. How to Evaluate an Advertising Opportunity
22. Evaluating Your Promo
23. Combining Promos
PART V: LAUNCH STRATEGY
24. Building A Mailing List
25. The Standard Book Launch
26. Spreading The Love
27. Going For Broke
28. Seeding With Freeloaders
PART VI: SELLING OUTSIDE OF AMAZON
29. Challenges
30. Strategies for Success
32. Amazon & Exclusivity
33. Keep Writing!
Appendix: Advanced Author Toolkit
About the Author
Dedication
Acknowledgements
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