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Imperial Library
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Index
Writing Solutions
Title Page
Copyright Page
Contents
Preface
Acknowledgments
Chapter One
Beginnings: What They Are, What They Do
The Newspaper (Television & Radio) News Lead
The Statement Beginning
The Descriptive Beginning
The Narrative (“Action”) Beginning
The Anecdote Beginning
The Multiple Anecdote Beginning
The “I” Beginning
The “You” Beginning
The Quotation Beginning
The Question Beginning
The Parody Beginning
The “Classified Ad” Beginning
The Paradoxical Beginning
The Comparison Or Contrast Beginning
The Literary Reference Beginning
The Simile Or Metaphor Beginning
The “False” Beginning
The “Memo To” Beginning
The “Dream” Beginning
The Historical Beginning
The Astonishing Beginning
The “Biographical Capsule” Beginning
The Mosaic Beginning
The Combination Beginning
The Unconventional Beginning
Instant Checklist For Beginnings
Chapter Two
Middles: Moving Through the Article
Transitional Signals
Four Key Story Structures
The Front-Page Newspaper or “Inverted Pyramid” Structure
The Diamond or News-Magazine Form
The Wall Street Journal Structure
Modified Forms
Chapter Three
14 Types of Effective Endings
The Summary Ending
The Descriptive Ending
The Anecdote Ending
The “I” Ending
The “You” Ending
The Quotation Ending
The Question Ending
The Parody Ending
The Literary Reference Ending
The Simile Or Metaphor Ending
The Editorial Ending
The Emotional Ending
The “Future” Ending
The Combination Ending
Instant Checklist For Endings
Selected Readings
References
Index
About the Author
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