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Index
Cover
Advance Praise for LEAPFROG
Title Page
Copyright
Dedication
Contents
Foreword
Introduction
SECTION 1: Ready
Hack 1. You Don’t Need a Hoodie
Hack 2. Don’t Mourn; Organize
Hack 3. Take Daily Vacations
Hack 4. Forget Getting to Yes. Get to No.
Hack 5. Become a Walking Sandwich Board
Hack 6. Hack Your Inner “Peer” Circle
Hack 7. Steal Paper Clips
Hack 8. The DIY Business School
Hack 9. Cash in on Your Woman Card
Hack 10. Worry About Success, Not Failure
SECTION 2: Set
Hack 11. Forget Passion. Find Things You Want to Punch.
Hack 12. A Closed Network Is Open Season
Hack 13. Let the Techies Tech
Hack 14. Climb in Bed with Your Customer
Hack 15. Worship the Franchise
Hack 16. Squeeze Out Every Drop of Value
Hack 17. Laser in on an Empty Shelf
Hack 18. Passive Income Is Sweaty Work
Hack 19. When the Bar’s Low, Dance on It
SECTION 3: Go
Hack 20. Find Your Dolores Huerta
Hack 21. Silicon Valley, Bye
Hack 22. Don’t Wait for Folks to Get Woke
Hack 23. Learn the Rules of the New Clubhouse
Hack 24. The Four-Word Phrase That Gets Shit Done
Hack 25. The Knockout Power Compliment
Hack 26. Don’t Ever Be Sorry; Be Fabulous
Hack 27. Show Me the Receipts
Hack 28. Master Startup Jedi Mind Tricks
Hack 29. Bring a Red-Hot Trojan Horse
SECTION 4: Fund
Hack 30. Funding 101: Start Scrappy, Stay Scrappy
Hack 31. Raise Prices, Stat
Hack 32. #$@! The “Friends and Family” Round
Hack 33. Venture Is a White-Collar Drug
Hack 34. Debt Isn’t a Four-Letter Word
Hack 35. Win the Crowd
Hack 36. Get the Traction You Need, Not the Traction They Want
Hack 37. Write the Casablanca of Decks
Hack 38. Find Your Angels
Hack 39. Be Mighty in the VC Power Play
Hack 40. Answer the $10 Million Question
SECTION 5: Grow
Hack 41. How Not to Choke on Growth
Hack 42. Build a Movement, Then a Market
Hack 43. If You Want Friends, Create Controversy
Hack 44. Read the Media’s Mind
Hack 45. Out-Kardashian the Kardashians: The New Influencer Marketing
Hack 46. Hire Smart and Tap a New “Monster”
Hack 47. Grow Fast by Joining Forces
Hack 48. Find Partners Who Make Any New Market “Local”
Hack 49. Catch a Whale
Hack 50. Do Good and Make Money
Notes
Resources
Acknowledgments
About the Authors
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