Unicorn Tears · Why Startups Fail and How to Avoid It by Pride, Jamie -- Read -- Imperial Library of Trantor

Index

COVER EPIGRAPH TITLE PAGE COPYRIGHT ABOUT THE AUTHOR INTRODUCTION THERE HAS TO BE A BETTER WAY! CHAPTER 1 COUNTING THE COST

THE CULT OF FAILURE SELF-HARM: GOOD FAILURE VS BAD FAILURE PLACE YOUR BETS: THE VENTURE CAPITALIST APPROACH TO FAILURE THE SLOT-MACHINE EFFECT UNICORN TEARS: THE REAL IMPACT OF FAILURE LIGHT AT THE END OF THE TUNNEL ARE YOU STARING FAILURE IN THE FACE? RECAP WHAT’S NEXT?

CHAPTER 2 F IS FOR FAILURE

THE 3 FS OF FAILURE THE 10 MAIN REASONS WHY STARTUPS FAIL FOUNDER-DRIVEN FAILURES FUNDING-DRIVEN FAILURES FLAWED BUSINESS MODELS LEARN FROM HISTORY DON’T BELIEVE THE MYTHS DON’T BE A WANTREPRENEUR RECAP WHAT’S NEXT

CHAPTER 3 THE FOUNDER MYTH

FOUNDER DNA YOUR OWN WORST ENEMY WHAT MAKES A BAD FOUNDER? WHAT MAKES A GREAT FOUNDER? ARE TWO HEADS BETTER THAN ONE? THE HUSTLER, THE HIPSTER AND THE HACKER THINK OF THE END BEFORE YOU BEGIN CHOOSE YOUR BOARD WISELY AVOID THE SNAKE OIL RECAP WHAT’S NEXT

CHAPTER 4 IDEAS ARE CHEAP!

IDEAS VS VALUE PROPOSITIONS VS BUSINESS MODELS THE FOUR ESSENTIALS OF AN INVESTABLE IDEA PUTTING IT INTO PRACTICE: CATAGRAM — INSTAGRAM FOR CATS RECAP WHAT’S NEXT?

CHAPTER 5 CASH IS KING

REALITY CHECK: FINANCIALS MATTER WHY IS IT IMPORTANT? BUILDING A FINANCIAL MODEL STARTUP CASH: ARE YOU DEFAULT DEAD OR DEFAULT ALIVE? HOW MUCH CASH DO YOU HAVE AND HOW MUCH DO YOU NEED? HOW FAST ARE YOU BURNING CASH AND WHEN WILL YOU RUN OUT? OVERFUNDING: GIVING THE STARVING MAN A FEAST MANAGING FOUNDER/INVESTOR HARMONY RECAP WHAT’S NEXT

CHAPTER 6 FOUNDER FITNESS

THE STAKES ARE HIGH FOUNDER FATIGUE: THE ELEPHANT IN THE ROOM EXTERNAL PRESSURE BE PREPARED CAPACITY + CAPABILITY = FOUNDER FITNESS LET’S GET PHYSICAL EMPATHY IS THE NEW BLACK: MENTAL FITNESS FEAR IS THE MIND KILLER: EMOTIONAL FITNESS A FITNESS TEST RECAP WHAT’S NEXT

CHAPTER 7 HOLLYWOOD GOT IT RIGHT

IT AIN’T SHOW FRIENDS, IT’S SHOW BUSINESS DEVELOPMENT PRE-PRODUCTION PRODUCTION POST-PRODUCTION SHOW ME THE MONEY! BE TOM CRUISE, NOT CLINT EASTWOOD ROLL THE CREDITS HOLLYWOOD VS SILICON VALLEY DESIGN THINKING VS THE HOLLYWOOD METHOD IT’S ABOUT MARKET FIT, NOT PRODUCT RECAP WHAT’S NEXT

CHAPTER 8 THE HOLLYWOOD METHOD

THERE IS NO FOUNDER MANUAL EMPATHY IS MORE IMPORTANT THAN TECHNOLOGY (FOR NOW) THE HOLLYWOOD METHOD™ 1. DEVELOPMENT 2. PRE-PRODUCTION 3. PRODUCTION 4. POST-PRODUCTION

CHAPTER 9 FUNDING FITNESS

WHAT IS INVESTOR-CENTRED DESIGN? BUILDING INVESTOR EMPATHY REFINE AND ITERATE PERSONA: WHAT TO LOOK FOR IN AN INVESTOR PROOF: WHAT INVESTORS LOOK FOR PREPARATION: START BEFORE YOU START PITCH: YOUR INVESTOR VALUE PROPOSITION PROCESS: OWN IT! DOING THE DEAL RECAP

FINAL THOUGHTS ACKNOWLEDGEMENTS INDEX EULA