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Index
Cover
Contents
About the Book
About the Author
Title Page
Dedication
Foreword
Preface
Section 1 A short history of nudging
1. Early steps
2. Nudging goes mainstream
Section 2 Changing the world a nudge at a time
3. Easy
4. Attract!
5. Social
6. Timely
Section 3 Behavioural insights as a policy tool
7. Data and transparency
8. A different approach to big policy challenges
9. Well-being: Nudging ourselves, and each other, to happier lives
10. What works? The rise of experimental government
Section 4 Where next?
11. Risks and limitations
12. Conclusion: Where next?
Notes
Index
Acknowledgements
Copyright
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