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Index
Introduction
Chapter 1: What you need to know before starting your marketplace business
Chapter 2: How to come up with a great marketplace idea
Chapter 3: How to choose the right business model
Chapter 4: How to avoid disintermediation
Chapter 5: How to set your commission
Chapter 6: How to validate your idea before building the platform
Chapter 7: How to build a Minimum Viable Platform
Chapter 8: How to communicate your value proposition to your users
Chapter 9: How to match your customers with the right providers
Chapter 10: How to design your marketplace’s transaction flow
Chapter 11: How to build the initial supply
Chapter 12: How to launch your marketplace
Chapter 13: How to grow your marketplace
Chapter 14: How to measure your success: The key marketplace metrics
Chapter 15: How to build trust in your marketplace
Chapter 16: How to turn your marketplace into a community
Final thoughts
About the authors
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