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Index
Introduction Chapter 1: What you need to know before starting your marketplace business Chapter 2: How to come up with a great marketplace idea Chapter 3: How to choose the right business model Chapter 4: How to avoid disintermediation Chapter 5: How to set your commission Chapter 6: How to validate your idea before building the platform Chapter 7: How to build a Minimum Viable Platform Chapter 8: How to communicate your value proposition to your users Chapter 9: How to match your customers with the right providers Chapter 10: How to design your marketplace’s transaction flow Chapter 11: How to build the initial supply Chapter 12: How to launch your marketplace Chapter 13: How to grow your marketplace Chapter 14: How to measure your success: The key marketplace metrics Chapter 15: How to build trust in your marketplace Chapter 16: How to turn your marketplace into a community Final thoughts About the authors
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