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Index
Cover
Title Page
Copyright
Dedication
Contents
Preface
1. The Curve
2. Scarcity and Abundance
3. Competition, Economics and a Man Called Bertrand
4. Everything, Just for You
5. The Tyranny of the Physical
6. What’s it Worth?
7. Freeloaders
8. Gawkers
9. Superfans
10. The Power of the Crowd
11. Make-it-Yourself
12. We’re All Retailers Now
13. Harnessing the Curve
Epilogue: The Curve Redux
Acknowledgements
Notes
Bibliography
Index
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