The King of Madison Avenue by Roman, Kenneth -- Read -- Imperial Library of Trantor

Index

Author’s Note Introduction: The King of Madison Avenue

1. An Eccentric Celtic Mixture 2. “I Failed Every Exam” 3. The Making of a Salesman 4. Who Was Mather? 5. Lucre in America 6. The Farmer and the Spy 7. Big Ideas 8. The Philosopher Kings 9. The True Church

10. The King in His Castle 11. Megamergers and Megalomaniacs 12. A Disease Called Entertainment 13. The Burr of Singularity Afterword: (More) Unpublished David Ogilvy Bibliography and Source Notes Acknowledgments Index

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