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Index
Title Page Copyright Page Table of Contents Dedication Introduction PART ONE - Sugar, Fat, Salt
CHAPTER 1 - Something Changed... America Gained Weight CHAPTER 2 - Overriding the Wisdom of the Body CHAPTER 3 - Sugar, Fat, and Salt Make Us Eat More Sugar, Fat, and Salt CHAPTER 4 - The Business of Food: Creating Highly Rewarding Stimuli CHAPTER 5 - Pushing Up Our Settling Points CHAPTER 6 - Sugar, Fat, and Salt Are Reinforcing CHAPTER 7 - Amping Up the Neurons CHAPTER 8 - We Are Wired to Focus Attention on the Most Salient Stimuli CHAPTER 9 - Rewarding Foods Become Hot Stimuli CHAPTER 10 - Cues Activate Brain Circuits That Guide Behavior CHAPTER 11 - Emotions Make Food Memorable CHAPTER 12 - Rewarding Foods Rewire the Brain CHAPTER 13 - Eating Behavior Becomes a Habit
PART TWO - The Food Industry
CHAPTER 14 - A Visit to Chili’s CHAPTER 15 - Cinnabon: A Lesson in Irresistibility CHAPTER 16 - That’s Entertainment CHAPTER 17 - The Era of the Monster Thickburger CHAPTER 18 - No Satisfaction CHAPTER 19 - Giving Them What They Like CHAPTER 20 - What Consumers Don’t Know CHAPTER 21 - The Ladder of Irresistibility CHAPTER 22 - The World’s Cuisine Becomes Americanized CHAPTER 23 - Nothing Is Real CHAPTER 24 - Optimize It! CHAPTER 25 - The Science of Selling CHAPTER 26 - Purple Cows
PART THREE - Conditioned Hypereating Emerges
CHAPTER 27 - Overeating Becomes More Dangerous CHAPTER 28 - What Weight-Loss Drugs Can Teach Us CHAPTER 29 - Why We Don’t Just Say No
The Reach of Cues The Power of Priming The Influence of Emotions
CHAPTER 30 - How We Become Trapped CHAPTER 31 - Conditioned Hypereating Emerges CHAPTER 32 - Tracing the Roots of Conditioned Hypereating CHAPTER 33 - Nature or Nurture? CHAPTER 34 - Warning Signs in Children CHAPTER 35 - The Culture of Overeating
PART FOUR - The Theory of Treatment
CHAPTER 36 - Invitations to the Brain CHAPTER 37 - Reversing the Habit CHAPTER 38 - Rules of Disengagement CHAPTER 39 - Emotional Learning
PART FIVE - Food Rehab
CHAPTER 40 - The Treatment Framework CHAPTER 41 - Planned Eating
Replacing Chaos with Structure Just-Right Eating Choosing Foods That Satisfy You Eating Foods You Enjoy Mental Rehearsal
CHAPTER 42 - Letting Go of the Past
Seizing Conscious Control Getting Out of the Path of Cues Dealing with Urges Exercise: An Alternative Reward
CHAPTER 43 - Eating Is Personal CHAPTER 44 - Avoiding Traps: On Obsession and Relapse CHAPTER 45 - Making the Critical Perceptual Shift
PART SIX - The End of Overeating
CHAPTER 46 - “Our Success Is the Problem” CHAPTER 47 - Industry Cracks the Code CHAPTER 48 - Fighting Back
A FINAL WORD ENDNOTES LIST OF AUTHOR INTERVIEWS Acknowledgements
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