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Index
Title Page
Copyright Page
Table of Contents
Dedication
Introduction
PART ONE - Sugar, Fat, Salt
CHAPTER 1 - Something Changed... America Gained Weight
CHAPTER 2 - Overriding the Wisdom of the Body
CHAPTER 3 - Sugar, Fat, and Salt Make Us Eat More Sugar, Fat, and Salt
CHAPTER 4 - The Business of Food: Creating Highly Rewarding Stimuli
CHAPTER 5 - Pushing Up Our Settling Points
CHAPTER 6 - Sugar, Fat, and Salt Are Reinforcing
CHAPTER 7 - Amping Up the Neurons
CHAPTER 8 - We Are Wired to Focus Attention on the Most Salient Stimuli
CHAPTER 9 - Rewarding Foods Become Hot Stimuli
CHAPTER 10 - Cues Activate Brain Circuits That Guide Behavior
CHAPTER 11 - Emotions Make Food Memorable
CHAPTER 12 - Rewarding Foods Rewire the Brain
CHAPTER 13 - Eating Behavior Becomes a Habit
PART TWO - The Food Industry
CHAPTER 14 - A Visit to Chili’s
CHAPTER 15 - Cinnabon: A Lesson in Irresistibility
CHAPTER 16 - That’s Entertainment
CHAPTER 17 - The Era of the Monster Thickburger
CHAPTER 18 - No Satisfaction
CHAPTER 19 - Giving Them What They Like
CHAPTER 20 - What Consumers Don’t Know
CHAPTER 21 - The Ladder of Irresistibility
CHAPTER 22 - The World’s Cuisine Becomes Americanized
CHAPTER 23 - Nothing Is Real
CHAPTER 24 - Optimize It!
CHAPTER 25 - The Science of Selling
CHAPTER 26 - Purple Cows
PART THREE - Conditioned Hypereating Emerges
CHAPTER 27 - Overeating Becomes More Dangerous
CHAPTER 28 - What Weight-Loss Drugs Can Teach Us
CHAPTER 29 - Why We Don’t Just Say No
The Reach of Cues
The Power of Priming
The Influence of Emotions
CHAPTER 30 - How We Become Trapped
CHAPTER 31 - Conditioned Hypereating Emerges
CHAPTER 32 - Tracing the Roots of Conditioned Hypereating
CHAPTER 33 - Nature or Nurture?
CHAPTER 34 - Warning Signs in Children
CHAPTER 35 - The Culture of Overeating
PART FOUR - The Theory of Treatment
CHAPTER 36 - Invitations to the Brain
CHAPTER 37 - Reversing the Habit
CHAPTER 38 - Rules of Disengagement
CHAPTER 39 - Emotional Learning
PART FIVE - Food Rehab
CHAPTER 40 - The Treatment Framework
CHAPTER 41 - Planned Eating
Replacing Chaos with Structure
Just-Right Eating
Choosing Foods That Satisfy You
Eating Foods You Enjoy
Mental Rehearsal
CHAPTER 42 - Letting Go of the Past
Seizing Conscious Control
Getting Out of the Path of Cues
Dealing with Urges
Exercise: An Alternative Reward
CHAPTER 43 - Eating Is Personal
CHAPTER 44 - Avoiding Traps: On Obsession and Relapse
CHAPTER 45 - Making the Critical Perceptual Shift
PART SIX - The End of Overeating
CHAPTER 46 - “Our Success Is the Problem”
CHAPTER 47 - Industry Cracks the Code
CHAPTER 48 - Fighting Back
A FINAL WORD
ENDNOTES
LIST OF AUTHOR INTERVIEWS
Acknowledgements
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