Log In
Or create an account ->
Imperial Library
Home
About
News
Upload
Forum
Help
Login/SignUp
Index
Foreword
Introduction
Chapter 1: Your Content, Now Mobile
Do We Really Need To Get Our Content On Mobile?
Mobile Is Not The “lite” Version
The Mobile-only User
Mobile Tasks, Mobile Content
Designing For Context
All Of It? Really?
Chapter 2: Content Before Platform
A Separate Mobile Website
Don’t Get Forked In The App
Don’t Double Your Workload
No Forking Way
The Future Is Adaptive Content
Chapter 3: Adaptive Content
Content As A Service
Reusable Content
Structured Content
Presentation-independent Content
Meaningful Metadata
Usable CMS
Adaptive Content First
Content Strategy For Mobile: The Process
Chapter 4: Strategy and Planning
Baby Steps In The Right Direction
Giant Steps In The Wrong Direction?
The Desired State
What’s Next
Chapter 5: Writing and Editing
Content Inventory And Audit
Analysis
Editing
Coming Up
Chapter 6: Information Architecture
Wayfinding
Page Titles And Headlines
Summaries
Body Text
Tables
Images And Infographics
You’re Almost There
Chapter 7: People and Process
People
Process
Conclusion: It Can Be Done
You Can Do It Too
Resources
References
Acknowledgements
Index
About A Book Apart
Colophon
About The Author
← Prev
Back
Next →
← Prev
Back
Next →