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Index
Cover
Front Matter
1. Fundamentals of Price Management
2. Price Strategy
3. Analysis: The Economics of Price
4. Analysis: The Psychology of Price
5. Decision: One-Dimensional Prices
6. Decision: Multidimensional Prices
7. Decision: Long-Term Price Optimization
8. Price Management and Institutional Context
9. Implementation
10. Price Management for Consumer Goods
11. Price Management for Industrial Goods
12. Price Management for Services
13. Price Management for Retailers
14. Innovations in Price Management
Back Matter
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